Ready to make your Airbnb and short-term rental bookings soar? Don’t miss our latest podcast episode featuring social media expert Marissa Schulze!

Marissa’s mission is simple: to help Airbnb hosts and short-term rental owners harness the power of social media to attract more guests and grow their businesses. In this must-listen episode, she reveals insider tips and actionable strategies to elevate your social media game and turn your online presence into a booking magnet.

Discover why a strong social media strategy is essential for today’s Airbnb hosts and how you can use it to showcase your property’s unique appeal. Marissa shares her proven framework for crafting story-driven, engaging posts that captivate potential guests. She also breaks down which social platforms are the most impactful for short-term rental success and how to leverage collaborations to amplify your reach and build your following.

Whether you’re a seasoned Airbnb host ready to take your bookings to the next level or a newcomer eager to stand out in a competitive market, this episode is packed with actionable insights tailored for short-term rental success. Tune in now to hear Marissa’s expert advice and start maximizing your bookings through social media today!

HIGHLIGHTS AND KEY POINTS:

[03:09] A short introduction about our guest Marissa Schulze

[05:32] Why Social Media Marketing is important for short term rental hosts in today's landscape

[07:23] Marissa shares her best practices when creating content for social media

[11:23] Marissa discusses storytelling techniques to elevate social media content

[15:47] Strategies for creating consistent and engaging content for social media

[18:03] Marissa shares insights on the cost and logistics of hiring a professional to build a property content library

[20:02] Marissa’s practical tips on creating engaging video content for social media

[21:40] How often should you update your content library

[23:14] What social media platforms are most impactful for short-term rental hosts

[25:24] Marissa’s perspective on social media collaboration and how it “changes the game”

[28:57] The importance of targeting the right audience through influencer collaborations

[31:09] Marissa shares the 80/20 rule for content creation

[32:53] The power of answering common guest questions through storytelling on social media

[36:50] Marissa’s advises on repurposing content across platforms

[39:03] Marissa shares advice on how often short-term rental hosts should post on social media

[40:20] Marissa’s advises for short-term rental hosts on building a beautiful social media feed and running ads

[42:53] The lightning round

Golden Nuggets:

Let’s Connect!

Instagram: https://www.instagram.com/haymakermarketing/

Website: https://www.haymakersocial.com/

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Ready to rethink everything you thought you knew about Airbnb and short-term rentals? In this eye-opening episode, I sit down with Beata Lorinc, a seasoned short-term rental expert, to shatter the biggest myths in the industry. Drawing from her years of hands-on experience, Beata and I challenge the conventional wisdom that often misguides hosts and Airbnb entrepreneurs alike.

From the supposed "must-haves,” we discuss the operational truths that truly boost Airbnb profitability and guest satisfaction.

Whether you're a seasoned Airbnb host or just launching your short-term rental journey, this episode is packed with actionable insights to elevate your business. Get ready to learn proven strategies and hard-earned lessons to help you navigate guest expectations and maximize your property’s potential.

Don’t miss this candid conversation that challenges the status quo and shows you how to build a short-term rental business that aligns with your goals, lifestyle, and long-term success. Tune in now and transform your Airbnb strategy!

HIGHLIGHTS AND KEY POINTS:

[03:20] A short introduction about our guest Beata Lorinc and her experiences in managing both self-owned and client-owned properties

[07:14] Beata dispels the number 1 myth in the short-term rental industry

[10:53] How Beata how approaches the choice of towel as part of her overall design and operational strategy

[14:14] Beata’s perception of white linens and towels as a necessity in short-term rentals

[17:22] The myth surrounding welcome baskets in short-term rentals

[21:59] Beata dispels the myth of having coffee bars or a wide range of coffee options is essential

[26:57] The myth of passive income in short-term rental management

[29:20] The misconceptions on self-managing and property managers

[32:47] Beata’s journey and evolution of how she became a successful vacation rental property manager

[35:31] The importance of making business and life decisions that align with one's current season of life

[39:22] Beata’s strategies for maximizing profitability in short-term rental business

[51:20] The lightning round

Golden Nuggets:

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Curious how to tackle the toughest challenges in your Airbnb or short-term rental business? In this episode, I’m joined by Kara Margraf, a nurse-turned-condo owner, who shares her inspiring journey from discovering the magic of Gulf Shores, Alabama, to navigating the highs and lows of vacation property ownership.

Kara’s story is packed with real-world lessons that every Airbnb host and short-term rental owner needs to hear. From a difficult chargeback battle to crucial financial and legal hurdles, Kara reveals the essential strategies that helped her protect her business. Her secret weapons? Clear policies, rock-solid documentation, and a commitment to authentic hosting that builds trust and creates unforgettable guest experiences.

But that’s just the beginning. Kara also pulls back the curtain on how she balances family life while running her short-term rental business. We discuss the power of building a reliable team and how communication and systems are the secret sauce to a smooth operation.

Whether you’re launching your first Airbnb or scaling your short-term rental empire, this episode is a goldmine of actionable tips, inspiring stories, and expert advice. Don’t miss out on the chance to learn from Kara’s invaluable experience. Tune in now and get ready to level up your short-term rental success!

HIGHLIGHTS AND KEY POINTS:

[02:05] A short introduction about our guest Kara Margraf

[03:32] How Kara got started and how she selected her market

[10:10] The challenges Kara faced in her journey as a short-term rental host and how she navigated them

[14:15] Kara shares her experience and thoughts on genuine hosting and how it is vital for building strong guest relationships and a positive experience

[20:15] The value of building systems and a reliable team around your short-term rental business

[24:01] Kara shares her experience dealing with a chargeback issue as a short-term rental host

[33:05] The serious issue of chargebacks and fraudulent activity that can happen in the short-term rental industry

[36:26] The importance of maintaining professional standards and implementing security measures

[38:26] Kara discusses the challenges and dynamics of running a business with her spouse

[44:28] The lightning round

Golden Nuggets:

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What’s the secret to designing and furnishing large vacation rentals that feel inviting and functional for big groups? In this episode, I sit down with Jen Arkell, a homeschooling mom of seven and a creative force in transforming oversized short-term rentals into warm, welcoming retreats.

Jen shares her expert strategies for staging and interior design, tailored to Airbnb and short-term rental properties. From creating functional spaces that cater to large groups to stocking kitchens with must-have essentials, she reveals the small details that make a big difference.

Jen also dives into the personal side of her journey, opening up about how she balances running big design projects with homeschooling and family life. With faith as her foundation, she shares how she’s overcome challenges and made the design process a family affair.

This episode is packed with practical tips and heartfelt stories that will inspire Airbnb hosts and short-term rental owners alike. If you’re ready to take your vacation rental design to the next level, don’t miss this conversation.

Listen now and learn how to create spaces that not only look stunning but feel like home.

HIGHLIGHTS AND KEY POINTS:

[02:41] A short introduction about our guest Jen Arkell

[04:57] Jen’s approach to designing large vacation rentals or expansive properties

[07:02] What are the key considerations when furnishing a kitchen for large vacation rental properties

[10:01] Jen walks us through her process of designing large vacation rental properties

[12:55] How Jen manages the receiving and labeling of shipments for property staging

[15:20] Jen explains how she intuitively designs large vacation rental spaces despite not having formal interior design training

[17:40] How Jen and her husband balance budget and functionality to furnish large vacation rentals, and create a comfortable, high-quality guest experience

[23:41] Jen’s approach in designing vacation rental properties with events in mind

[25:06] Jen advice to those new to staging and furnishing large properties

[26:42] How Jen balances homeschooling, raising her kids, and managing a short-term rental business

[28:51] Jen's way of involving her kids in property setup and fostering a family-oriented work environment

[33:39] Jen shares how she gets to know her cleaners builds strong relationships with them

[36:00] How Jen personally deals with stress

[39:05] The lightning round

Golden Nuggets:

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Are you ready to supercharge your Airbnb or short-term rental business? In this episode, I sit down with Jen Pearman, the dynamic onboarding manager at OwnerRez, to reveal how this game-changing platform can revolutionize your rental operations and become a powerhouse tool for your success.

This episode is all about the "how" and the "why" of OwnerRez—and Jen delivers! We’re diving headfirst into the platform’s standout features, like its intuitive booking management, streamlined automation, and powerful reporting tools designed to help you run your Airbnb or short-term rental business with more efficiency and ease.

We pull back the curtain on what truly makes OwnerRez a standout choice for hosts and property managers. From exclusive support resources to behind-the-scenes development insights, you’ll learn how this platform’s user-first approach keeps it ahead of the curve in the ever-evolving world of short-term rentals.

But it doesn’t stop there. Jen shares exciting updates and reveals how OwnerRez stays at the forefront of the vacation rental industry by listening to user feedback and continuously enhancing its features. If you’re looking for a solution that grows with your Airbnb or short-term rental business, this is it!

Tune in now and discover how OwnerRez can be your secret weapon for short-term rental success!

HIGHLIGHTS AND KEY POINTS:

[02:01] A short introduction about our guest Jen Pearman and her career’s journey in the vacation rental industry

[06:41] The core values and culture at OwnerRez and how they align with Jen’s work experience there

[10:19] Jen explains how OwnerRez addresses concerns about the platform’s setup complexity

[14:11] OwnerRez's extensive support resources for new and existing users

[18:32] Jen discusses significant updates that have recently been released in OwnerRez

[19:56] Jen explains the Push Notifications feature recently added to OwnerRez

[24:15] Jen’s advice to someone considering OwnerRez versus other property management systems in the market

[26:20] The lightning round

Golden Nuggets:

Want to give OwnerRez a spin and see what all the buzz is about? Click here to sign up for an account and experience the magic for yourself! Full disclosure — if you sign up through this link, I may earn a small commission. Think of it as your way of supporting more awesome content like this (and I’ll be doing a little happy dance on my end)!

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Are you looking for a game-changing strategy to boost your real estate investments? In this episode, I sit down with Katie Lyon, a marketing expert and savvy midterm rental investor, to explore how midterm rentals can transform your investment journey.

Katie shares her personal story of how she and her family unexpectedly ventured into midterm rentals and quickly scaled their portfolio to success.You'll discover why starting small is often the key to building a solid foundation and how Katie identifies the best properties while fostering valuable relationships with landlords. 

We’ll dive deep into the operational differences between midterm and short-term rentals, with Katie offering expert advice on managing remote properties, overcoming HOA challenges, and streamlining day-to-day operations.

If you're considering midterm rentals but don't know where to begin, this episode is packed with actionable insights that will help you rethink your investment strategy. Tune in to find out how midterm rentals could be the game-changer your portfolio needs!

HIGHLIGHTS AND KEY POINTS:

[02:06] A short introduction about our guest Katie Lyon

[03:23] Katie's journey into real estate investing and  how she got started with MTRs

[06:00] How Katie started and built her real estate investment portfolio 

[09:23] Katie’s approach to selecting and securing properties for rental arbitrage

[11:01] Katie’s strategy for negotiating with landlords to approve rental arbitrage agreements

[13:17] What are the key factors Katie looks for in a potential partner

[16:20] Katie’s real estate portfolio and her approach to balancing property types and sizes

[18:12] The importance of understanding one's personal risk tolerance in real estate investing

[19:21] What is “hybrid approach” to renting and how this strategy can benefit property owners

[23:25] The key operational differences between that short term and mid term strategy

[26:58] Katie talks about the difference between Furnished Finder and Airbnb for midterm rental hosts

[29:01] Katie discusses their process for evaluating potential tenants as midterm rental hosts

[30:36] What are the challenges that Katie faces and how she navigates them as a remote property host

[32:37] Katie explains how she manages accesses to rental arbitrage units

[34:25] Katie’s view of townhomes within HOAs and their benefit to her rental properties

[37:58] Katie talks about her insurance provider for her rental properties

[39:18] Katie’s advice for beginners in midterm rentals

[40:49] The lightning round

Golden Nuggets:

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Ever wondered how to juggle multiple businesses without losing your balance? I’m thrilled to introduce Tiffany Katuls—an unstoppable force in the world of entrepreneurship. With her bold vision and relentless drive, Tiffany has built an impressive reputation across multiple industries (including owning and managing a portfolio of short-term rentals on Airbnb). And today she’s revealing the strategies that have propelled her to extraordinary success.

Tiffany’s journey is nothing short of inspiring. From thriving in short-term rentals to mastering franchising, and co-owning a mortgage company with her husband, she has proven that entrepreneurial potential knows no limits. In this episode, she’ll share the insider secrets and actionable strategies that fueled her rise to the top.

Curious how to lead a dynamic team while still prioritizing self-care? Tiffany pulls back the curtain on how she manages it all—achieving incredible success while maintaining balance.

This is an episode you can’t afford to miss! Tiffany’s story, insights, and practical advice will captivate, motivate, and empower anyone ready to elevate their entrepreneurial journey. Tune in for an exclusive look at Tiffany’s path to success and leave with the tools you need to unlock your own potential!

HIGHLIGHTS AND KEY POINTS:

[01:53] A short introduction about our guest Tiffany Katuls and her transition to being a real estate investor and business owner

[03:54] Tiffany talks about her massage franchise business and how she was drawn in by the brand's promise

[07:10] Tiffany shares that her short-term rental portfolio located across several prime locations and how she chose her markets

[10:06] Tiffany discusses how they expanded their mortgage company that specializes in financing options for STR property investments

[12:45] The biggest misconceptions that Tiffany’s clients have when seeking a mortgage for rental properties

[14:17] How Tiffany balances a busy life with multiple businesses

[19:08] Tiffany shares her approach to hiring and building a successful team

[22:34] How Tiffany handles mistakes or lapses in performance from her team members across her various businesses

[25:22] The importance of self-care and how Tiffany manages the mental load of her multiple responsibilities as a business owner, wife, and mom

[28:10] Tiffany shares how her children may eventually get involved in her businesses

[32:33] Tiffany shares her advice for someone considering starting a new STR business while still balancing their current corporate job

[35:50] The lightning round

Golden Nuggets:

Let’s Connect!

Facebook: https://www.facebook.com/tkatuls

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Have you ever wondered how to elevate your Airbnb or short-term rental into an unforgettable guest experience? Then you’re in for a treat! In this episode, I sit down with the incredibly talented mural artist, Hannah Legg, to explore the magic of mural painting and how it can transform any space into a show-stopping, guest-pleasing masterpiece.

Hannah shares her journey into the world of mural creation, from her early artistic roots to becoming a full-time muralist for short-term rental properties. Her expertise in blending art with the unique needs of Airbnb hosts allows her to craft spaces that go beyond aesthetics—they tell a story and leave a lasting impression on guests.

Throughout our conversation, Hannah spills her best tips for working with artists, incorporating local culture, and designing murals that are both beautiful and durable. She walks us through her creative process, from initial client consultations to the final brushstroke, giving you a behind-the-scenes look at how murals can bring your rental to life. 

Whether you’re a seasoned Airbnb host or just stepping into the short-term rental space, this episode is filled with insights that will inspire you to elevate your property’s style and guest experience. Tune in and get ready to see how murals can turn your Airbnb into a memorable, must-visit destination!

HIGHLIGHTS AND KEY POINTS:

[01:46] A short introduction about our guest Hannah Legg and how she got into the world of painting murals

[04:50] How Hannah started integrating mural work into the short-term rental market

[07:44] Hannah discusses the creative process for creating a mural from the initial client inquiry to the final installation

[10:45] Hannah shares the techniques for transferring a mural design from a digital concept to a physical space

[12:47] How much time clients should budget for a mural project for short-term rental spaces

[14:32] Hannah talks about the mural styles and themes that resonate well with STR guests

[16:56] Hannah’s perspective on including branding in murals for short-term rentals

[17:58] The challenges of working with different mural surfaces and weather conditions

[22:16] Hannah discusses the value of incorporating local culture into murals for short-term rentals

[23:56] Hannah shares her experiences with the challenges of mural painting

[26:22] What is the average lifespan of a mural

[27:40] Hannah shares some feedback from STR owners regarding her murals and the impact to their guest experience 

[29:42] Valuable insights from Hannah into the budgeting process for mural projects

[32:14] Hannah’s thoughtful advice for those considering a mural for the first time in their property

[33:56] The lightning round

Golden Nuggets:

Let’s Connect!

Website: https://hannahleggartist.com/

Email: [email protected]

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I’m beyond excited to sit down with the powerhouse entrepreneur Steph Weber, whose journey through branding, marketing, and now the dynamic world of Airbnb and short-term rentals will inspire and energize you. In this captivating episode, Steph reveals how she transitioned from the fashion industry to launching her successful short-term rental co-hosting business—all while balancing the joys and challenges of motherhood.

We’ll dive into her story, uncovering the strategies and lessons that have fueled her growth in the Airbnb and short-term rental space. From finding and vetting clients, building a strong network, and creating solid partnerships, to setting essential boundaries, Steph’s insights are pure gold for aspiring entrepreneurs and short-term rental hosts alike.

Steph’s candid take on balancing family life with entrepreneurship is both inspiring and practical, offering advice that anyone on this journey can relate to. Her wisdom and secrets to success in the fast-paced world of Airbnb are sure to leave you fired up and ready to pursue your own dreams with confidence.

Whether you're looking to break into the short-term rental market or simply want a fresh perspective from a seasoned entrepreneur, this episode is a must-listen. Tune in and soak up the insights from Steph’s remarkable journey to help shape your own path in the short-term rental industry!

HIGHLIGHTS AND KEY POINTS:

[02:10] A short introduction about our guest Steph Weber and her transition to the world of short-term rental 

[06:09] Steph’s journey of starting a co-hosting business

[09:38] Steph shares her approach to confidently securing a first co-hosting client

[14:23] What are the challenges that Steph faced when she started her co-hosting business 

[17:03] How building strong local partnerships and a reliable referral network helped Steph’s co-hosting business grow

[19:26] What is Skip Tracing and how Steph is utilizing it

[20:58] The importance of leveraging relationships with real estate agents to grow a co-hosting business

[24:43] Steph shares her approach to vetting co-hosting clients and the importance of aligning values for a successful partnership

[30:07] How Steph navigated a difficult conversation with a property owner to end a business relationship

[34:29] Steph’s challenges and strategies of balancing family life, business ownership, and personal fulfillment

[40:17] Steph’s advice for individuals who want to start a co-hosting business

[42:13] The lightning round

Golden Nuggets:

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Tired of the constant churn and unpredictability of Airbnb and short-term rentals? It might be time to explore mid-term rentals! In this must-listen episode, I sit down with the "Queen of Midterm Rentals," Vivian Yip, as she shares her journey from the corporate world to mid-term rental success. 

Vivian unveils the strategies behind her incredible growth, from managing booking calendars to dynamic pricing and guest screening techniques, all tailored for mid-term rental excellence.

Gain powerful insights into how mid-term rentals offer a stable, profitable alternative to short-term investments. Whether you’re an Airbnb host looking to diversify or an investor ready to expand into new rental opportunities, this episode provides essential knowledge to help you maximize your income potential and navigate this evolving industry with confidence. Tune in and take the first step toward transforming your rental strategy!

HIGHLIGHTS AND KEY POINTS:

[01:44] A short introduction about our guest Vivian Yip

[03:42] Vivian’s talks about the challenges with OTAs and why she shifted to Midterm Rentals

[06:00] The creation of the Hestia brand to represent high-quality midterm rentals

[07:21] Vivian talks about Hestia and how hosts can join the network

[09:43] Vivian reflects on her transition to midterm rentals and the changes it brought to her property management approach

[11:34] How Vivian effectively manages midterm rentals and the differences with STR

[12:56] The guest screening process in the MTR space when dealing with last-minute bookings

[16:13] Vivian shares the strategies in managing calendars and pricing for midterm rentals

[20:07] Vivian discusses the demand for midterm rentals and the current state of the market

[22:52] The importance of strategic planning and key considerations when investing in single-family homes for midterm rentals

[28:15] What are the best practices for cleaning MTRs in comparison to STRs

[30:40] How Vivian see the future of the MTR space with the development of a new OTA

[31:49] The lightning round

Golden Nuggets:

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