The STR Sisterhood

Ever wondered how to take an Airbnb or short-term rental property from empty to fully guest-ready in just seven days? 

In this episode, I’m sitting down with the incredible Kim Fitzpatrick, the mastermind behind Launched Host—a company that specializes in setting up short-term rental properties fast. From working side-by-side with designers to collaborating with homeowners, Kim and her team transform spaces into stunning, functional getaways for Airbnb guests.

Kim is pulling back the curtain on what it really takes to get a short-term rental up and running in record time. She’s sharing her biggest challenges (spoiler alert: there are always a few surprises!), and her secret to overcoming them—humor, teamwork, and staying flexible every step of the way!

From genius storage hacks to handling damaged or wrong items during staging, Kim’s pro tips will help you avoid the stress and keep your Airbnb setup on track. Whether you're gearing up to launch your own short-term rental or just curious about the process, Kim’s no-nonsense advice on time management and maintaining your sanity is priceless. You do NOT want to miss this episode!

HIGHLIGHTS AND KEY POINTS:

[01:57] A short introduction about our guest Kim Fitzpatrick

[03:36] Kim’s short-term rental portfolio and how she founded Launched Host

[05:04] What is Launched Host and its role in managing the physical set-up of STR properties

[08:02] How Launched Host works with designers and homeowners to prepare STR properties

[10:03] How Launched Host manages to prepare a short-term rental property in just 7 days

[16:23] Kim shares the biggest challenges that she faced while launching properties

[19:37] The importance of Humor, Teamwork, and Redirection in managing stress

[25:41] The challenges of storage when launching rental properties and how Launched Host manages them

[31:06] The challenges of handling wrong or damaged items during the staging and launching process

[33:08] Kim’s insights on the Ease and Challenges of returning items from various retailers

[36:08] Essential tips from Kim on time management and relationship dynamics for DIY property launchers

[42:17] The lightning round

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Instagram: https://www.instagram.com/launchedhost/

In this episode, I’m absolutely delighted to have a chat with the phenomenal Amy Morehead—a powerhouse mom of three, dedicated wife, skilled nurse practitioner, and savvy real estate investor! Amy’s real estate journey kicked off with a deeply personal mission: to support her family while caring for her mother with dementia. What started as a humble rental property in the Smokies has blossomed into a booming business, reshaping her life in the most unexpected ways.

Amy opens up about how she conquered imposter syndrome by embracing guidance from mentors and coaches, empowering her to overcome self-doubt and unlock her true potential. Whether you’re at the beginning of your Airbnb adventure or aiming to elevate your short-term rental game, Amy’s story is brimming with invaluable wisdom and motivation to propel you forward.

But Amy’s impact doesn’t end there! She’s now channeling her experiences into a new role as a dementia caregiver coach, committed to guiding others through the challenging journey she once faced. This episode is a treasure trove of heart, perseverance, and actionable advice that will inspire you to tackle any hurdle—be it in real estate, caregiving, or life itself. Don’t miss this deeply inspiring conversation!

HIGHLIGHTS AND KEY POINTS:

[02:04] A short introduction about our guest Amy Morehead

[02:57] How Amy got started in the world of real estate investing out of necessity while caring for her mother

[06:45] Bridging the learning gap from property management to self-managing short-term rentals

[10:27] How learning about real estate investing became a therapeutic escape and fueled her personal growth

[12:15] Amy’s transition into self-managing and how she used her newfound knowledge of creative financing to buy a lake house

[15:14] Amy’s shares her journey in rehabbing the lake house while balancing family life

[18:35] Amy shares her experience with designing and decorating the lake house property

[20:26] The importance of personal development and education in overcoming self-doubt, gaining confidence, and effectively pursuing goals

[26:43] Amy’s real estate portfolio and her expansion plan

[29:38] Amy’s insights and how technology transforms property management for multiple properties

[32:48] The significance of building a reliable team for property management when scaling up to multiple properties

[36:20] Amy’s plan on a new venture into becoming a dementia caregiver coach and consultant

[43:07] The lightning round

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dementiahero.com

In this episode, join me as I dive deep into the world of Airbnb and short-term rental financing with none other than Parker Borofsky, a true powerhouse in the industry. With a wealth of experience as a mortgage lender, having closed over 2,000 short-term rental transactions and managing a staggering $1 billion in volume, Parker knows the ins and outs of this business like no other. Not to mention, she’s also a successful short-term rental investor with 12 thriving properties of her own!

Tune in to uncover Parker’s expert insights on financing strategies that can elevate your Airbnb or short-term rental game. From leveraging HELOCs to cash-out refis, she’ll break down how to make the most of these options. Plus, she sheds light on why a solid reserve is non-negotiable and clears up common misconceptions around debt-to-income ratios, LLCs, and the intricacies of DSCR loans.

If you’re thinking about diving into the lucrative world of short-term rentals, this episode is a must-listen. Parker’s experience and actionable advice will guide you in finding the right mortgage lender and crafting a winning strategy for your Airbnb success. Don’t miss out on this opportunity to learn from one of the best in the business!

HIGHLIGHTS AND KEY POINTS:

[02:18] A short introduction about our guest Parker Borofsky

[04:01] How Parker entered into the world if short term rentals and short term rental mortgages

[06:29] Parker’s short term rental portfolio and their locations

[08:08] Parker’s tips on property acquisition and maximizing opportunities is a shifting market

[10:48] Exploring creative financing options and smart strategies for short-term rental mortgages

[15:32] What are some of the ways how individuals with limited cash reserves are managing to fund their down payments for properties

[17:59] Things that a borrower should be focusing on to prepare for mortgage application

[19:55] The impact of credit inquiries on your credit score

[22:08] Understanding the advantages and considerations of using HELOC versus a cash-out refinance for acquiring or funding properties

[27:52] The benefits of working directly with a mortgage lender compared to using a mortgage broker

[31:22] The current state of DSCR loans in the market and their benefits and drawbacks

[33:53] What are the challenges and considerations associated with DSCR (Debt Service Coverage Ratio) loans and how they compare to traditional mortgage products

[36:45] The reserve requirements for different types of mortgage loans, including DSCR loans, second homes, and investment properties

[38:24] What are the misconceptions people have when seeking a mortgage for a short-term rental

[41:06] Deeding a property to an LLC and how does this process work in today's lending environment

[43:39] Identifying if a mortgage lender is the right fit for your needs

[45:38] The lightning round

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Website: wealthbuildersmortgage.com

Join me as I chat with the incredible Nicole Rutherford, a full-time nomad and real estate agent who’s taken the Airbnb world by storm. Nicole started with rental arbitrage and now manages multiple Airbnb properties remotely across the US.

In this episode, Nicole reveals how she and her partner have built a reliable team of cleaners and maintenance pros, emphasizing the importance of communication and shared values. We’ll also dive into the tech tools and strategies she uses to manage her short-term rentals from afar, including co-hosting, client acquisition, and collaborating with real estate agents.

Nicole shares her approach to building strong relationships with property owners and guests, as well as her plans to expand her portfolio and travel plans.

If you’re looking for inspiration and practical tips from someone who’s truly living the dream, this episode is for you!

HIGHLIGHTS AND KEY POINTS:

[01:48] A short introduction about our guest Nicole Rutherford

[02:45] How Nicole started in the short-term rental industry and living in an RV

[04:05] Nicole as a real estate agent and how she got started with her real estate license

[05:42] How Nicole and her partner structured their business for managing business remotely

[07:54] Nicole’s property portfolio and how she sources her teams across different locations

[10:37] Nicole’s vetting process for hiring Airbnb cleaners to find the right fit

[15:27] How Nicole manages the logistics of team communication across multiple locations 

[17:01] The biggest challenges with remote management and how Nicole overcame them

[20:15] What are the technologies that Nicole uses to manage her day to day

[21:23] Nicole’s co-hosting model structure and how she found success growing it

[28:23] How Nicole manages the guest side of her business and the guest communications

[34:22] Nicole’s future plans in expanding her portfolio and her next RC adventures

[37:47] The lightning round

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Ready to create a visual masterpiece in your Airbnb or short-term rental? Join me as I sit down with Janelle Lawrence, a creative powerhouse, who reveals her secrets to making properties truly unforgettable. 

From eye-catching focal points to creating a space that tells a story, Janelle’s approach goes beyond aesthetics—it's about crafting experiences for her guests. Discover the power of focusing on what matters and learn how to turn your Airbnb’s unique personality into its biggest selling point. 

Whether you're a DIY enthusiast or considering bringing in a pro, this conversation is packed with inspiration and actionable tips to elevate your listing to the next level. 

Don’t miss out on this fun-filled, tip-packed conversation! Listen now!

HIGHLIGHTS AND KEY POINTS:

[04:29] A short introduction about our guest Janelle Lawrence

[06:40] Janelle shares her journey as a DIYer and ​​to realizing the need to bring in professionals

[11:41] Transitioning as a graphic designer and wedding photographer into short-term rental designing

[16:39] Janelle’s approach in uncovering and highlighting a property's unique personality

[20:52] Tips on crafting unique ideas without the Cheese Factor

[26:01] How Janelle and her husband’s complementary skills and shared personality traits contribute to their successful collaboration in their short-term rental 

[29:54] Helping others design unique, impactful spaces for short-term rental properties

[36:58] When to call in the Pros to avoid costly DIY mistakes in design

[39:33] The importance of strategic investment in short-term rental design, branding, and marketing

[47:34] The importance of both design and guest experience in short-term rentals and the need for a cohesive approach

[54:17] The lightning round

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Instagram:https://www.instagram.com/gather.and.host/

In this episode, I sit down with Michelle Gilbert, who takes us through her experiences with unauthorized parties in her Airbnb properties. Michelle opens up about her experiences with two separate party incidents, sharing how the first was a tough learning experience and how those lessons empowered her to tackle the second incident with confidence and finesse.

Michelle dives deep into the risks these situations pose and highlights the importance of staying ahead of the game as short-term rental hosts. And she offers essential strategies for keeping your rentals safe and secure. 

Join us for this episode filled with actionable insights and inspiring stories from Michelle that can help you manage and minimize party risks in your own short-term rental adventures.

HIGHLIGHTS AND KEY POINTS:

[04:49] A short introduction about our guest Michelle Gilbert

[06:24] Michelle’s journey how she got inspired and secured her first vacation rental property within 30 days

[10:32] Michelle shares her experience about an unauthorized, destructive party

[18:02] Recognizing warning signs and implementing more strict security measures

[24:45] Why having a direct line of communication with HOA and local security teams is important

[28:44]  Michelle’s significant steps to protect her properties after experiencing a severe party-related incident

[35:53] How Michelle applied her newfound knowledge to handle a second party incident with greater efficiency

[41:48] Proactive strategies and advice from Michelle for managing party risks in short-term rentals

[43:22] The lightning round

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Join me as I sit down with Mercedes Sanchez, a former luxury hotel professional, who has successfully transitioned her expertise into building a thriving short-term rental property management business. Discover how she leveraged her hotel background to create a full-service co-hosting company that stands out in the competitive Airbnb market.

Mercedes shares her secrets to efficiently managing a diverse portfolio of single-family homes, from guest relations to property maintenance. And tune in for practical advice on complying with Airbnb regulations and maximizing rental income in a complex legal landscape.

Whether you're an aspiring Airbnb host, a seasoned property manager, or simply interested in the hospitality industry, this conversation offers invaluable knowledge and inspiration.

Listen now and gain insights from a true industry leader!

HIGHLIGHTS AND KEY POINTS:

[04:37]  A short introduction about our guest Mercedes Sanchez 

[06:13] How Mercedes got into real estate and short term rentals

[07:25] Mercedes’ transition from managing at Four Seasons to single family homes

[08:39] Mercedes shares how she navigated the challenges in managing teams with older employees and dealing with older clients

[07:59] How Mercedes connects with clients to build trust and credibility

[15:09] Recruiting and maintaining a reliable, dedicated team to meet high service standards

[19:08] The challenges and benefits of utilizing her properties in LA for film production

[27:29] How Mercedes manages and balances her portfolio of short-term and mid-term rentals based on local regulations and permits

[29:28] Mercedes shares her strategies for navigating local regulations and managing rental properties to efficiently manage short-term and mid-term rentals

[34:30] Mercedes' business model for co-hosting services is designed to comply with California's regulations

[39:47] The lightning round

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TikTok:https://www.tiktok.com/@mbxhomes

Join us for an inspiring chat with Breanna Williams, an interior designer who turns rentals into unforgettable stays!

Breanna takes us on her journey from young design enthusiast to successful interior design firm owner. Learn how she balances timeless designs for diverse guests and uncovers the secrets to defining the perfect guest avatar. Whether you’re a property owner or a fellow designer, Breanna's insights are gold.

Get practical tips on perfecting ensuites, crafting coffee bars, and choosing must-have kitchen appliances. Breanna's advice will help you elevate your rental spaces immediately.

Tune in for inspiration, actionable tips, and stories that could transform your next design project!

HIGHLIGHTS AND KEY POINTS:

[04:34] A short introduction about our guest Breanna Williams

[06:50] Breanna shares her journey how she got into interior designing

[08:24] How visiting model homes helps in getting insights into home designs

[10:32] Breanna’s journey from passion for interior design into a successful career in the short and mid-term rental industry

[18:16] The importance of timeless designs to balance sustainability and personal style

[22:31] What are the important elements to include when defining the guests’ avatar

[28:24] How Breanna balances a design that works for every guests types

[32:27] Brenna shares her insights for a flawless ensuite and essential bedding tips

[38:36] The must-have kitchen appliances to elevate guest experience

[43:52] The lightning round

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Facebook:Mumford Designs

Ever wondered how a supermom, boss lady, and seasoned short-term rental investor seamlessly juggles booming businesses and family life? Tune into this episode to uncover Shae Duffy's inspiring journey. Discover how her supportive partner plays a pivotal role in her real estate ventures and the smart strategies she uses to balance family, work, and self-care.

Shae shares her secrets to staying ahead of market trends and catering to buyer preferences, highlighting her strategic success in selling out an entire subdivision of vacation rentals.

Her story is a powerful testament to resilience, strategic thinking, and the magic of collaboration. Don’t miss out—listen in for invaluable tips to launch or grow your own Airbnb empire while enjoying a happy, fulfilling life.

HIGHLIGHTS AND KEY POINTS:

[04:26] A short introduction about our guest Shae Duffy

[06:05] How Shae got into into real estate and the short term rental world

[08:32] Shae’s mindset and approach to overcoming the challenges of cold calling and door knocking in sales

[12:21] Moving out of their primary home into a shop house as their first step to short-term rentals

[15:46] Shae’s journey in strategically merging two separate businesses with her husband

[18:41] The strategies and dynamics of balancing both a business partnership and a family life

[22:43] Shae shares about her son being involved in the business and developing an entrepreneurial mindset from a very young age 

[26:29] Shae’s insights about the future trends and factors influencing successful short-term rentals 

[31:33] How Shae overcame the challenges and successfully sold a subdivision of vacation rental properties 

[35:28] Balancing multiple responsibilities with self-care and the benefits of fitness for stress relief and personal growth

[39:20] The importance and benefits of partnerships in starting and scaling ventures in short term rentals and real estate investing

[42:07] The lightning round

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Email:[email protected]

Ever feel like your Airbnb website is more of an empty room than a goldmine? You're not alone, but we’ve got you covered! This episode is packed with actionable tips to transform your website from a headache to a high-converting machine.

Join me as I chat with Diana Roberts, a website guru with years of experience crafting winning online presences for Airbnb and short-term rental owners. We'll tackle the critical questions that can make or break your online booking success:

Stop letting your website be a missed opportunity! Tune in and discover the secrets to building a successful direct booking website that attracts guests and keeps them coming back for more!

HIGHLIGHTS AND KEY POINTS:

[04:43] A short introduction about our guest Diana Roberts

[07:15] Diana’s shares her experience traveling around the US in an RV

[09:02] How Diana found her way into the short term rental industry

[12:11] How Diana successfully runs business while pursuing a nomadic lifestyle

[14:48] The allocation of responsibilities and tasks within Diana's family business

[17:26] The importance of having a property and content management systems softwares

[22:07] What are the critical elements for an owner or a host to consider when it comes to their website

[25:11] Diana’s website set-up strategy for hosts with properties in multiple locations 

[27:39] What are the best ways to make sure that a website stays functional

[30:24] What are the most common mistakes people make with their websites

[33:19] How often should people post new content to their websites

[35:05] The importance of setting up Google Analytics or tools like Google Site Kit to track detailed traffic analytics 

[41:49] The lightning round

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Website:dercustoms.com