Ready to take your short-term rental business to the next level? In this episode, Mike and E sit down with Danny Mabley, STR Secrets’ content expert, to explore how social media can transform your hosting game. Learn how to showcase your properties, document your journey, and create a personal brand that connects with guests and drives direct bookings. From highlighting amenities to sharing behind-the-scenes stories, Danny provides actionable tips for crafting authentic and engaging content. Whether you're managing short-term rentals or looking to master social media for any business, this episode is your guide to growing your brand and building lasting success!

02:10 - Guest Introduction: Danny's Creative Journey

03:30 - From Videographer to Full-Time Content Strategist

04:50 - Building a Personal Brand for STR Success

06:40 - Creating Authentic and Engaging Content

08:30 - Leveraging Social Media to Connect with Guests

10:00 - Balancing Professional and Personal Content

12:15 - Documenting Challenges to Build Trust

14:05 - Turning Vulnerability into a Strength

16:20 - Developing Consistent Content Habits

18:45 - Simplifying Content Creation with Tools

20:30 - Collecting Feedback to Improve Properties

22:50 - Measuring Content Success Through Analytics

25:00 - Scaling Social Media Presence Strategically

27:30 - Actionable Tips for Long-Term Content Success

29:45 - Breaking Through Mental Barriers for Growth

31:30 - Storytelling Techniques to Captivate Audiences

33:10 - Building a Habit of Daily Content Creation

35:20 - Adapting to Trends Without Losing Authenticity

37:00 - Focusing on Value-Driven Posts

38:50 - Strengthening STR Marketing Strategies

40:15 - Staying Resilient Amid Criticism

42:00 - Developing a Growth Mindset for STR Success

43:30 - Encouraging Small Wins to Build Momentum

Guest Bio:

Danny Mabley is a seasoned content creator and social media strategist with over a decade of experience in leveraging digital platforms for personal and professional growth. Starting with a personal weight-loss journey that went viral, Danny mastered the art of storytelling to build a significant online following. Now a vital member of the STR Secrets team, he oversees content production and social media strategies, empowering businesses to optimize their online presence. With a passion for authenticity and innovation, Danny excels in helping brands connect with audiences through engaging, impactful content.

Connect with Guest:

www.instagram.com/dannymabley

Get FREE Access to our Community and Weekly Trainings:

group.strsecrets.com

Discover the secrets to scaling your short-term rental business with seasoned host Chris Petzy. In this episode, we dive deep into the challenges and triumphs of growing a portfolio to 85 units. Learn invaluable lessons on team building, operations, and financial management. Tune in now to elevate your STR game!

01:15 - Guest Introduction: Chris’s Leadership Journey

03:45 - Building Robust Operational Systems

05:00 - Maintaining Quality Amid Rapid Growth

06:22 - Driving Team Engagement Through Leadership

08:00 - The Art of Delivering Exceptional Guest Experiences

09:35 - Leveraging Reviews to Elevate Standards

11:00 - Innovative Strategies for Sustainable Scaling

12:45 - Nurturing Loyalty and Retention in Teams

14:30 - Mastering Strategic Growth in Competitive Markets

16:20 - Turning Challenges into Long-Term Opportunities

18:05 - Aligning Business Goals with Team Aspirations

20:10 - Setting Boundaries for Work-Life Harmony

21:55 - Innovating Guest Experiences for Higher Returns

23:40 - Staying Ahead with Marketing and Technology

25:20 - Key Advice for Real Estate and STR Leaders

Guest Bio:

Chris Petzy is the co-owner of Seacoast Vacation Rentals, a short term rental company focused on modernizing the vacation rental experience and helping investors earn more while stressing less.

Connect with Guest:

https://www.instagram.com/chris_petzy/

Get FREE Access to our Community and Weekly Trainings:

group.strsecrets.com

Want to take control of your business and enjoy true freedom? In this episode, Mike and E share their insights on how to stop being tied to your phone, let your business serve you, and elevate your role as a CEO. Discover transformative systems, mindset mastery, and key leadership habits that will help you scale your operations, master delegation, and build the perfect week for long-term success. If you’re ready to achieve real business freedom and lead with purpose, this episode is packed with actionable steps to help you grow and thrive!

00:00 - Intro: Embracing Gratitude and Resilience

01:10 - Overcoming Challenges: Turning Pain into Power

02:00 - Mindset Mastery: Life Happens for You

03:00 - Entrepreneurial Growth Through Problem Solving

04:20 - Transformative Systems for Holiday Freedom

06:00 - Seven Steps to Elevating the CEO Role

08:00 - Building Your Perfect Week Blueprint

10:30 - Optimize Time with a Two-Week Study

12:00 - Master Delegation Through the 4R Framework

13:30 - Onboarding Excellence with Strategic Hiring

15:00 - Leadership Evolution: From Managing to Empowering

16:30 - Awareness is the Catalyst for Growth

18:00 - Achieve True Business Freedom

Get FREE Access to our Community and Weekly Trainings

group.strsecrets.com

Discover how to build a profitable short-term rental portfolio by focusing on quality over quantity! In this episode, we chat with Andrew about his journey from managing 2 properties to earning $21K/month with just 6 high-performing homes. Learn how to set and maintain strict standards, choose the right owners, and create long-term success in the STR market.

01:22 - Guest Introduction

02:44 - Starting with Just Two Properties

03:18 - Quality Over Quantity Strategy

04:30 - Mastering Tough Client Conversations

05:03 - The Power of Setting Expectations Early

06:15 - Turning Down Non-Ideal Properties

07:50 - Defining Tangible Standards for Success

08:58 - Effective Direct Booking Marketing

10:30 - Expanding Into New Markets Strategically

11:12 - Managing Unique Historical Properties

12:48 - Weighing Future Opportunities vs. Standards

14:15 - Launching and Growing a Meet-Up Group

15:05 - Networking in a Regulation-Intensive Market

15:32 - The Importance of Leveraging Partnerships

16:20 - Focusing on High-Margin Operations

17:15 - Long-Term Vision: Quality and Sustainability

18:25 - Learning from Challenges and Successes

19:40 - Key Advice for Aspiring Hosts and Managers

Guest Bio

Andrew Rodriguez is the President and Co-Founder of Stay Booked, a full-service short-term rental management business that specializes in maximizing the revenue of large and unique vacation homes. In this role, he oversees all aspects of operations and guest and owner services. Outside of Stay Booked, he is the co-founder of Brews & Deals NYC, one of the largest short-term rental networking events in the country, as well as an active investor in short-term and long-term rentals across the Northeast.

Outside of real estate, Andrew spends as much time as possible in the mountains with his wife and business partner, Lindsey, and their 2-year-old son Riley. Andrew is passionate about skiing, ultrarunning, and helping others change their lives with real estate.

Connect with Guest:

www.instagram.com/andrew.j.rod

Get FREE Access to our Community and Weekly Trainings

group.strsecrets.com

Ready to scale your short-term rental business fast? Learn how Nate Klatt & Dan Mitchen share their journey of going from 1 to 50 properties in just one year. Learn their proven strategies for explosive growth, system optimization, and how they built a powerhouse property management team. If you're looking for actionable tips to scale efficiently and thrive in the STR game, this episode is for you!

05:42 - Strategic Team Building for Scaling

06:13 - Client Referral System for Rapid Management Growth

07:43 - Building Key Relationships with Investors

08:14 - Exponential Growth from Investor Partnerships

12:49 - Delivering Consistent Returns for Investors

17:21 - Conservative Fund Management

19:44 - Balancing Scale and Quality

22:55 - Reassessing Vision for Growth

25:43 - Choosing Best-in-Class Software

26:00 - Negotiating Vendor Contracts

26:15 - Negotiating Contracts to Optimize Costs

27:47 - Acting Fast to Avoid Operational Breakdowns

29:00 - Handling System Breakdowns Proactively

30:40 - System Optimization for Seamless Operations

31:08 - Prioritizing Functionality Over Trendy Tools

32:35 - Setting Expectations for Support with New Software

33:00 - Choosing Software for 24/7 Operations

33:58 - Importance of Solid Investor Partnerships

34:16 - Assessing Investor Trust and Relationships

34:45 - Critical Advice on Business Partnerships

36:14 - Success Secrets in Short-Term Rentals

36:14 - Honest Communication in Business Partnerships

36:42 - Scaling with Long-Term Vision

38:24 - Mistakes with Property Management Software Choices

Guest Bio

Nate Klatt is a licensed CPA with over 10 years of experience who shifted his focus earlier this year to commit to his short-term rental business fully. Nate started in short-term rentals in 2021 and, along with his partner Dan Mitchen, now owns 9 properties. Dan's real estate journey began in 2015 when he became a licensed real estate agent, quickly excelling and earning recognition as a top agent within his brokerage. Prior to this, Nate and Dan completed approximately 15 flips during 2020 and 2021 before transitioning to a more scalable business model in short-term rentals. Previously, Nate worked at a Y Combinator-backed AI startup, where he helped drive a 10x revenue increase. As co-founders of HomeHop, Nate and Dan have grown their property management portfolio from 1 to over 50 properties in just a year. They raised $2 million to acquire around 25 homes in Cleveland and are preparing to raise another $5 million next year for their second fund. HomeHop’s focus on leveraging technology and optimizing processes has been key to scaling in a competitive short-term rental market.

Connect with Guests:

HomeHopPM.com

Get FREE Access to our Community and Weekly Trainings

group.strsecrets.com

Are your STRs stressing you out? Marisa Grover shares how she went from 80-hour weeks crying in her closet to calm CEO in just 6 weeks.

02:27 - Overcoming Overwhelm and Transformation

04:19 - Guest Introduction: Marisa Grover

05:11 - Realizing the Need for Radical Change

08:29 - Taking Bold Steps to Reclaim Balance

09:16 - Game-Changing Documentation for Success

10:00 - Strategic VA Hiring for Freedom

11:01 - Quick, Dramatic Workload Reduction

13:39 - Mastering Delegation for Growth

14:14 - Bulletproof System Documentation

16:14 - Empowering the Team Through Leadership

19:45 - Focusing on High-Impact, Profitable Assets

24:03 - Selecting Ideal, Aligned Clients

27:00 - Building Strong Owner Partnerships

30:13 - Relentless Perseverance for Success

Marisa Grover's Bio

Marisa Grover is originally from Utah and then moved to Texas 4 years ago. She got into Airbnb in 2021 with a small property near the university in her town, and she loved it. What started there, turned into building a family of 9 STRs, and 10 LTRS, and then creating a cohosting company 3 times. Marisa hosted over 1,000 guests and grew from 1-55 properties in 3 years. She is a mom of two boys under 4 among all of this.

Connect with Marisa Grover

www.instagram.com/marisagrover

Get FREE Access to our Community and weekly Trainings

facebook.com/groups/strsecret

Mike and E warmly welcome Sarah and Annette to an engaging conversation, where they share their journey from diverse backgrounds into the world of real estate and podcasting. They discuss the importance of community involvement, the evolution of their business, and the dynamics of their partnership. The conversation highlights their strategies for hiring, the significance of mentorship, and how they attract top talent while fostering a supportive work environment. Their insights provide valuable lessons for aspiring entrepreneurs in the real estate and podcasting industries. In this engaging conversation, the speakers delve into the multifaceted aspects of real estate and short-term rentals, emphasizing the importance of understanding personal values, lifestyle design, and the significance of authenticity in branding. They discuss the necessity of knowing one's numbers for financial empowerment and the value of vulnerability in personal and professional growth. The conversation also highlights the mission of 'Thanks for Visiting' in uplifting the hosting community and the critical role of property inspectors in ensuring guest satisfaction and operational success.

05:18 - Guests Sarah and Annette join.

06:00 - Guests introduce their business.

08:37 - How they entered short-term rentals.

17:12 - Tips on choosing a business partner.

20:29 - Adapting communication styles in leadership.

30:41 - Balancing career and personal life.

34:50 - Building a personal brand.

43:43 - Using a “legacy scorecard” for tracking.

48:31 - Overview of “Thanks for Visiting.”

51:34 - Top tip for rental success.

Sarah and Annette's Bio

As short-term rental owners and operators for 10 years and counting, Sarah and Annette founded the Thanks For Visiting podcast and their online educational platform to bring their diverse knowledge to hosts ready to grow their businesses.

Sarah and Annette met at a Columbus, Ohio City Council Meeting fighting for their right to host homes on a short-term rental basis. The two shared a belief that the short-term rental industry needs hosts to be more hospitable. Every resource they’d come across in growing their own businesses was purely profit-driven, and “heads in beds” just wasn’t their style.

Connect with Sarah and Annette

https://www.instagram.com/thanksforvisiting_

Connect with the Hosts

Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin

https://linktr.ee/mikesjogren

Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

Mike and E sit down with Isaac Oswalt, a key member of the seven-figure boardroom, to uncover the nuances of real estate development. They explore Isaac's Spillway Lodges project, a 36-key resort in Bel Air, Michigan, and differentiate between real estate developers and builders. Isaac provides practical guidance on starting in real estate development, highlights the importance of clear vision, financial planning, and strategic relationship-building, and underscores the significance of community engagement. The discussion covers the financial dynamics of development, early-stage steps like due diligence and feasibility studies, and strategies for influencer marketing and SEO to boost business growth. Listeners will gain invaluable insights into creating impactful community projects and building long-term wealth in real estate development.

00:00 Introduction

00:29 Meet Isaac Oswalt

01:31 Isaac's Real Estate Journey

02:14 The Spillway Lodges Project

08:24 Development vs. Building

11:34 The Role of a Developer

13:51 Key Relationships in Development

18:36 Navigating Local Government for Development

20:03 Is Money a Barrier to Entry in Development?

21:03 Steps to Secure and Develop Land

22:23 The Importance of Patience and Capital in Development

26:03 Balancing Active and Passive Income

29:08 Introducing Spillway Lodges

32:35 Marketing Strategies for Hospitality Projects

35:41 Final Thoughts and Success Secrets

Isaac Oswalt's Bio

Isaac Oswalt is a real estate developer of boutique resorts and workforce housing. He created a 36-unit boutique resort in Bellaire, Michigan, called Spillway Lodges. He owns a development, construction, and management firm—1983 Company. Based in West Michigan, they execute their business throughout the state and empower other current and future developers to create long-term assets within their own communities.

Connect with Isaac

www.instagram.com/isaacoswalt

[email protected]

Connect with the Hosts

Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin

https://linktr.ee/mikesjogren

Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

Mike and E welcome branding and marketing expert Eric Cabral. Together, they explore the critical facets of building personal and business brands in today’s market, focusing on the short-term rental industry. Eric, a seasoned professional with nearly 30 years of experience, shares his inspiring journey from corporate life to founding his creative and podcast agency. The discussion provides actionable insights on simplifying branding efforts, leveraging personal networks, documenting one’s journey, and overcoming imposter syndrome. Key takeaways include practical advice on content creation using accessible tools, strategic messaging, and the effective use of podcasts as a marketing tool. Emphasis is placed on the importance of humility, persistent learning, and maintaining a service-oriented, purpose-driven mindset to achieve both personal and professional growth. Listeners are encouraged to embrace a higher purpose, serve their audience genuinely, and invest in long-term relationships and marketing strategies to ensure sustainable business success.

00:00 Introduction to the Podcast

00:20 Today's Episode Overview

01:39 Guest Introduction: Eric Cabral

02:25 Eric's Journey in Branding and Marketing

04:11 Transition to Real Estate Investing

07:38 Building a Personal Brand

11:57 Practical Tips for Content Creation

18:06 Shiny Object Syndrome: Juggling Multiple Roles

18:26 Finding Your Niche: The Power of Intentional Branding

19:47 Consistency is Key: Building Your Platform

21:04 The Long Game: Podcasting Tips and Strategies

23:59 Outsourcing and Leveraging Your Podcast

27:08 Overcoming Content Creation Fears

31:19 Living in Service: The Ultimate Success Secret

34:08 Final Thoughts and Resources

Erik Cabral's Bio

Erik Cabral is a leading expert in brand development, trusted by Fortune 100 and Inc. 5000 companies to define and deliver their core messages effectively. Having built thousands of brands over his quarter-of-a-century career, Erik has now created a stage that he's shared with powerhouse brands like Shark Tank's Matt Higgins and Kevin Harrington, VaynerMedia, David Meltzer, and Hal Elrod of the Miracle Morning. Erik is known for his expertise in branding, content creation, podcast strategies, and community building. As the founder of On Air Brands, Be Your Brand, PodMAX, and the Mindado Investment Group, Erik is dedicated to helping entrepreneurs develop their personal and corporate brands through podcasting and media strategies. His work has been featured in major publications and has contributed to raising millions in capital for his investor clients.

Connect with Erik

www.erikcabral.co

https://www.instagram.com/erikecabral

https://www.facebook.com/erikecabral

https://www.linkedin.com/in/erikcabral/

https://www.youtube.com/@erikcabralbrand

Connect with the Hosts

Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin

https://linktr.ee/mikesjogren

Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

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Mike and E sit down with guest Debbie Todd about how she has incorporated giving back into her short term rental business. Debbie shares her journey from acquiring rental properties for personal use to creating a charitable initiative where 5% of booking revenue is donated to charities chosen by her guests. She elaborates on the growth of this mission into a broader community effort, including initiatives like donating goods and participating in local community service. With the goal of inspiring other rental hosts to also engage in charitable activities, Debbie emphasizes the impact of communication and fostering a community among hosts and guests. The episode highlights the value of finding purpose and fulfillment beyond financial success, encouraging listeners to consider the broader impact of their business activities.

00:00 Introduction and Welcome

00:26 Weather and Gratitude

01:32 Introducing Debbie Todd

02:58 Debbie's Journey into STRs

04:25 The Give Back Initiative

09:46 Expanding the Impact

19:42 Future Vision and Community Involvement

26:00 Final Thoughts and Success Tips

Debbie Todd's Bio

Debbie Todd is a mother of three, physical therapist, and co-founder of The Woodlands at Hocking Hills in Logan, Ohio with her husband Jeff. Together, they remotely manage two multigenerational vacation rentals from Columbus, Ohio. Passionate about giving back, they support 12 charities, sponsor a child through Compassion International, and offer free stays to those in need, all through their vacation rental platform. Since 2021, they’ve contributed nearly $53,000 and volunteered extensively to impact their community. Debbie recently partnered with the Hocking Hills Tourism Association to launch Hocking Hills Gives Back.

Debbie's work goes beyond just hosting and hospitality; she actively involves her children, guests, and the community in efforts to make a greater impact, fostering unique and purposeful connections. Her inspiring story has been featured on podcasts, radio shows, and in various publications, including her chapter in Hospitable Host, Volume 3.

After years of pursuing her vision and seeking to expand her reach, Debbie partnered with Hospitable Hosts to launch the Hospitable Hosts Impact Community. This initiative provides hosts around the world various opportunities to give back through real estate, strengthening the global impact of the short-term rental community.

Connect with Debbie

https://www.instagram.com/hospitablehosts

https://www.instagram.com/debbie.monti.kay

https://www.hospitablehosts.com/give-back

Connect with the Hosts

Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin

https://linktr.ee/mikesjogren

Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

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