How do you actually get property management clients in the short-term rental industry?
In this episode of the STR Pros Podcast, host Ryan Shapiro sits down with Marcus, an active-duty Air Force member and short-term rental property manager who built his business from the ground up while balancing a demanding military career.
Marcus started his STR journey after partnering with his dad to build a luxury cabin in Broken Bow. After learning the business largely through trial and error, he began helping other property owners—and eventually developed a repeatable system for acquiring clients, closing deals, and scaling a property management business.
In this conversation, Marcus breaks down the client acquisition and sales strategies that helped him grow, including cold calling, discovery calls, follow-up systems, referrals, email, SMS, direct mail, Facebook/Meta ads, and automated lead nurturing. He also explains how he uses GoHighLevel, AI, call recording, and automation to streamline his sales process and stay organized while managing limited time.
Marcus and Ryan also get into the details of his cold-call script, how to handle objections, why the goal of the first call isn't necessarily to close the client, how to structure a multi-step sales process, and why consistent follow-up can make a major difference.
They also dive into Facebook ads for short-term rental property management, including lead forms vs. landing pages, creative testing, strong offers, ad budgets, and building a backend system capable of converting incoming leads.
In this episode, you'll learn:
• How Marcus got his first short-term rental management clients
• How to structure a cold call that starts a real conversation
• Why the first sales call should focus on booking the next step
• How to handle objections without giving up too quickly
• How to structure discovery and closing calls
• Why identifying the real pain point matters when closing a client
• How to use GoHighLevel and AI to automate your sales process
• How Marcus uses Facebook and Instagram ads to generate STR management leads
• The difference between Facebook instant forms and landing-page funnels
• How to create offers that reduce the perceived risk for property owners
• Why follow-up is critical when prospects don't immediately sign
• How to think about customer acquisition cost and lifetime customer value
• How to build systems that allow you to scale while managing limited time
Whether you're a short-term rental property manager, Airbnb host, co-host, real estate investor, or entrepreneur looking to grow an STR business, this episode offers a practical look at how to build a client acquisition system instead of relying entirely on referrals.
🎙️ Follow the STR Pros Podcast for more conversations with short-term rental operators and industry experts sharing the strategies, systems, and lessons behind building and scaling successful STR businesses.
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