This week I can’t wait for you all to hear from Dawn Asher from The Olive Jar, an experiential marketing and branding studio for STRs. We’ve all heard over and over and over again how critical branding is… but how do you actually brand your listing when you don’t have the budget and resources that giant million dollar brands do?!

Dawn has decades of experience in this field, and she’s responsible for a lot of the special moments that have made you feel connection with some of your favorite brands. After a big career shift and leaving the corporate world to move into entrepreneurship, Dawn has found a way to bring her years of expertise to the world of STRs.

She walks us through:

1. How to create a brand for your listing

2. How to make your listing more memorable

3. How to make your guests feel an emotional connection with your property

4. And most importantly, how to do this affordable and with a small team!

Read to the blog post about Level Up Your Listing mentioned in this episode.

Connect with Dawn here

Book a free call with The Olive Jar

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This week's episode is such a special treat for anyone who was at Level Up Your Listing Summit. You'll remember Marisa Grover, who was one of our incredible Rising Stars this year. When I asked her on stage during the Rising Stars Panel "what's next for you?", she shot her shot and said her 2025 goal is to be a guest on No Vacancy... and here it is! Our episode together!

Marisa is a GENIUS when it comes to systems and SOPs (standard operating procedures). If you think you've figured out how to document your business practices... think again. Marisa breaks down for us what it actually looks like to have REAL systems that let you step away from your business.

Work with Marisa → https://withmarisa.co/

Connect with Marisa

Check out the Hello & Welcome podcast

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This week I get to talk with Jesse Ray from Growth House! Jesse has an incredible story of going from house hacking (literally, he filled his 5 bedroom home with strangers for roommates to cover his rent).

Before he knew it, Jesse's house became an entrepreneur's mecca. The roommates he attracted were hosting masterminds in the living room, cold plunging in the morning, hosting free real estate meetups in the backyard... you name it. It worked so well, he launched a second co-living space, and just like that, "growth house" was born!

Since then, Jesse has turned Growth House into a full-fledged brand, which now hosts exclusive and invite-only retreats for 7, 8, and 9 figure entrepreneurs and investors.

Connect with Jesse here.

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This week we're keeping up with the Karwells! You'll remember Sarah and Emily from episode 43 where they talked about partnerships and using other people's money to invest. A lot has changed in their business since that episode from two years ago, including... umm... having most of their portfolio WIPED OUT due to regulation, and now starting over with RV camps and micro resorts?!

If there's anyone in this industry who knows how to pivot and adapt, it's these two. If you've been facing the same crippling regulation in your market, or are just ready or a change from single family STRs, you'll love this candid conversation about what the future of this industry looks like.

Thinking of joining us at the Karwells' Retreat in Autocamp Zion?

Use my discount code to save $150 on your ticket 😎

Code: KWXNOVACANCY

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On today's episode of No Vacancy I catch up with Johnny Robinson from Home Service Academy. If you attended Level Up Your Listing then you've heard from Johnny and the HSA team already – You'll recall that Home Service Academy is on a mission to help hosts add an additional revenue stream to their hosting business... with something that you're already doing everyday... managing cleaners!

Johnny walks us through how hosts who have already done the hard work of finding, vetting, and training cleaners, can now use this to build a remote cleaning business. While results aren't guaranteed, Johnny has seen dozens of hosts use this strategy to add $20k+ of monthly revenue.

If you want to learn even more, make sure to RSVP for the free webinar I'll be hosting with Johnny next Tuesday 4/8 at 4PST/7EST. Johnny will be walking through his exact process for building a remote cleaning business. The best part? This will be live so you can ask as many questions as you need to!

REGISTER FOR FREE HERE → https://hubs.li/Q03cRWhs0

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This week’s episode is such a special treat… as this is our first ever LIVE podcast brought to you straight from Level Up Your Listing Summit!

At LUYL I had the pleasure of sitting across from the one and only Kacia Ghetmiri, host of the EmpowerHER podcast.

Before Kacia and her husband ever started investing in real estate, she had a long history of investing in start ups and small businesses – something I’ve been so interested in pursuing, but have had serious self-doubt around. I can project a profitable property all day long, but analyzing a business investment makes me freeze up immediately 😬

It was so fun getting to ask Kacia all about how she identifies a good investment opportunity in the world of business, AND discuss some of the mindset issues that hold investors back from going after anything that feels unfamiliar.

Connect with Kacia here and check out her podcast here.

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This week you'll hear me talk to Collin Duffy from Easy Street Capital. Easy Street is a private money lender that can help investors get capital when other lenders aren't able too!

What's so unique with Easy Street, is that while other lenders tell you that your current debt or portfolio is working against you... Easy Street will work with you to make your portfolio an asset that will help you secure more funding. The way Easy Street sees it, the bigger your portfolio is, the more it indicates that you're an expert who can be trusted with private money... so why should that be held against you?!

If you've been convincing yourself that you can't keep scaling because you have too much "debt", think again!

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Hey listeners! So PUMPED for this episode - You'll get to meet Sara Nabozna, who is not only a badass, powerhouse, high W2 earner at Google, BUT has built an impressive portfolio in just 3 years owning in the Hamptons, Park City, and the Poconos.

Not only that, but Sara has come onto the Level Up Your Listing team, as Head of Partnerships, and has been an incredible asset to the team and brand. I've been so inspired working alongside her since August, and cannot wait for you to fall in love with her the way I have!

Connect with Sara here.

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Today on No Vacancy I bring on Parker Borofsky from Wealth Builders Mortgage Group to give us investors all the tips and tricks for how to keep scaling our portfolios! Parker has originated over $1.1 BILLION in loans, almost all of which have been for STRs. So it goes without saying that if anyone knows how to help you qualify for more capital... it's Parker!

Parker busts some major myths out there on specific loans and who can qualify, and she even corrected some misconceptions that I had about DSCR loans and 2nd home loans 😳

This episode is just a teaser of the full breakdown Parker will be giving us next week in Phoenix, AZ at Level Up Your Listing, happening March 9-11th.

→ TICKETS: We are SOLD OUT of VIP tickets, and have a just a few GA remaining

→ REPLAYS: If you cannot attend in person, join our annual digital membership to get access to summit replays!

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Hey hosts! This week we're chatting with Rachel Vigil of UpClose Marketing – a service you're going to be RUNNING to full force after you listen to this. UpClose Marketing helps hosts get FREE products in their listings... and there's no catch! Seriously!

Rachel walks us through how she identified a gap in the market between brands wanting users to experience their products in a more hands-on way, and hosts who are always looking for better amenities to elevate the guest experience. And just like that, Rachel started UpClose Marketing. They do all the heavy lifting with negotiating these partnerships deals, and all you need to do as the host is receive and display your free products.

Sign up for FREE products here.

Rachel also shares about her personal investment journey in Big Bear and Hawaii, and she spills on which of her properties is more profitable!

UpClose Marketing will be a sponsor at Level Up Your Listing Summit – less than 2 weeks away! We're down to our last few tickets so grab yours ASAP.

See you in Phoenix, AZ, March 9-11th.

Thank you to my sponsors!

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