When the market gets noisy, the data gets louder. In this episode, Rich sits down with Jan Freitag — National Director of Hospitality Analytics at CoStar — for a no-spin breakdown of what’s actually happening in hotel investing right now and where the smartest capital is positioning next.

Jan pulls back the curtain on real transaction data, RevPAR trends, cap rate movement, supply constraints, and why luxury hotels are quietly becoming one of the strongest inflation hedges left. They dig into the K-shaped hospitality economy, why ultra-luxury is surging while midscale struggles, how Airbnb regulation is reshaping demand, and what tightening insurance, climate risk, and maturing debt really mean for operators over the next 24 months.

You’ll hear why some coastal and supply-constrained markets continue to command premium pricing, why distress hasn’t materialized the way investors expected, and how institutional players like Blackstone think about assets very differently than individual buyers. From CoStar’s unmatched data coverage to forward-looking predictions on rates, transactions, and demand, this episode is pure signal.

If you’re investing in hotels — or thinking about it — this is required listening. The numbers don’t lie, and this conversation tells you exactly how to read them.

Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest.

Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com.

If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.

In this episode of The Report, host Rich sits down with Dan Martel’s Creative Director Sam Gaudet — one of the most dialed-in operators behind some of the most effective personal brands online today. If you’ve ever wondered how top-tier creators grow massive influence, build trust at scale, and pump out high-converting content without burning out… this conversation gives you the blueprint.

They dive deep into the frameworks, systems, and creative processes used to build Dan’s brand — from storytelling structure, to content workflows, to the psychology behind hooks that stop people mid-scroll. His guest breaks down what most creators are doing wrong, the shifts they need to make in 2025 and beyond, and exactly how to position yourself so people instantly understand who you are, what you do, and why they should care.

You’ll hear the behind-the-scenes secrets of brand architecture, the importance of counter-positioning, how to create content that actually gets shared, and why you don’t need to be the loudest voice online — you just need to be the clearest. Whether you’re an entrepreneur, coach, or creator looking to build an audience that actually converts, this episode is packed with actionable plays you can implement immediately.

Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest.

Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com.

If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.

Still paying for flights in cash? You’re playing the wrong game.

In this episode, Rich brings on credit king Jack McColl to expose the credit card hacks, travel tricks, and bank secrets that nobody’s teaching—but everyone should know. From stacking points to flying first class for free, Jack breaks down how to unlock the full power of credit without going into debt.

They dive into:

• The biggest lies banks tell you about personal and business credit
• How to turn credit cards into cash, travel perks, and investment leverage
• The playbook for getting $500K+ in 0% interest funding
• Why the rich never use debit cards—and how you can stop today
• How Jack flies first class to Bali, Paris, and Tulum for pennies on the dollar

If you’ve ever felt like the system was rigged—this episode hands you the cheat codes.

Play smarter. Travel better. Let’s go.

Connect with Jack on Instagram: @jackmccoll

Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest.

Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com.

If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.

In this episode of The Report, we sit down with 27-year-old entrepreneur Quinn Schilz, founder and president of Master Roofing Inc., who’s in the trenches every day building a real business with a real team and real problems to solve. From starting young in real estate and high-ticket sales to running a 20-person operation in Southern California, Quinn breaks down why sales is the ultimate skill that changes everything.

We talk about what it’s really like running a company at 27, managing payroll, hiring and firing, scaling a sales team, and constantly putting out fires while keeping the long-term vision alive. Quinn shares how high-ticket sales gave him confidence, leverage, and the ability to bounce back no matter what—and why he believes sales is the foundation of all success in business and in life.

If you want to understand:

• Why sales is the most valuable skill you can learn
• How to build and manage a real team (not just chase lifestyle flexes)
• What it takes to scale a home service business
• And how to think long-term while handling short-term chaos

This episode is packed with real-world insight, gritty experience, and practical advice from someone actually doing it. Brick by brick. Deal by deal. Vision first.

Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest.

Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com.

If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.

Rich and Kassidy break down the 17 rules that pulled Rich out of the darkest, most chaotic season of his life — the mindset shifts, the habits, and the non-negotiables that took him from lost and overwhelmed to locked-in, disciplined, and operating at a completely different level.

This isn’t some cute list of “positive habits.” These are the hard-earned rules that come from losing yourself, rebuilding from scratch, and deciding to never go back to the version of you that played small, avoided discomfort, and kept sabotaging your own potential.

Rich gets brutally honest about the patterns that held him back, the accountability he had to embrace, and the lifestyle changes that forced him to grow up and lead from the front. From cutting dead weight to turning pain into momentum, from creating structure to eliminating distractions, this episode gives you the exact framework he used to take his life from chaotic to disciplined — and his results from average to undeniable.

If you’re tired of feeling stuck… if you know you’re capable of more… or if you just need the wake-up call that flips the switch inside you — this is the episode you’ve been waiting for. No fluff. No filters. Just the real rules that actually move your life forward.

*This podcast was originally an episode of the "For Your Own Good" podcast hosted by Kassidy Warren

Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest.

Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com.

If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.

What happens when you combine hospitality, design, and a vision for something extraordinary? You get Bolt Farm Treehouse—a viral luxury escape brand that scaled from a backyard treehouse into an eight-figure business. In this episode of The Rich Somers Report, Rich sits down with Seth and Tori Bolt, founders of Bolt Farm, to unpack how they built a brand that’s redefining luxury travel—one elevated stay at a time.

They dive into:

• How a single Airbnb in their backyard sparked a nationwide hospitality empire
• The mindset and risk tolerance it took to go all-in on a vision no one believed in
• Why storytelling, branding, and experience design matter more than just real estate metrics
• How they turned their viral moment into sustainable growth—and kept going
• What’s next for Bolt Farm as they expand locations, deepen impact, and inspire others to dream bigger

Seth and Tori open up about the sacrifices, the behind-the-scenes grind, and how faith, love, and long-term vision helped them build a hospitality brand with soul. Whether you're an investor, host, or entrepreneur, this episode is your reminder to build something worth escaping to.

Connect with Seth & Tori on Instagram: @boltfarmtreehouse

Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest.

Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com.

If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.

In this episode of The Report, Rich brings on one of the sharpest minds in the game when it comes to content strategy, virality, and building brands that punch way above their weight online — Briar Cochran. If you've ever wondered why some creators explode while others stay stuck in 300-view jail, this conversation breaks it all down.

Briar reveals why personal branding is basically “digital real estate,” why the window to build influence is shrinking fast, and how AI is about to flood every niche with a thousand faces saying the exact same thing. The only people who’ll win in 2026 and beyond are the ones who build a brand now, and this episode gives you the exact blueprint.

Rich and Briar dive deep into the psychology behind hooks, shares, and scroll-stopping content, the real reason most creators plateau, and how to structure your brand so people instantly know who you are and what tribe you belong to. They get into counter-positioning, A/B testing, trial reels, storytelling frameworks, and the posting cadence that actually works in today’s algorithms.

If you're a business owner, real estate investor, or aspiring creator who wants to stand out in the most competitive content environment we’ve ever seen — this episode is a must-listen. It's packed with actionable strategies you can use today to grow fast, get noticed, and dominate your space before the window closes.

Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest.

Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com.

If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.

Struggling to find the balance between results and sustainability when it comes to your health and fitness? In this episode of The Rich Somers Report, Rich sits down with women’s health and fitness coach Heather Woelk to break down the real strategies that help women optimize their bodies, boost energy, and build confidence—without burning out.

Rich and Heather discuss:

Why most women are under-eating and overdoing cardio—and how to fix it
The myths around heavy lifting for women and how strength training supports fat loss
How to build a sustainable “lifestyle cut” without sacrificing your health or social life
The role of hormones, metabolism, and stress in achieving long-term results
Why cutting out alcohol can be a game-changer for energy, physique, and mental clarity
Heather shares insights from coaching thousands of women on how to fuel their bodies properly, train for their goals, and step into the strongest version of themselves. If you’re tired of the one-size-fits-all fitness advice and want a roadmap to real, sustainable results, this episode is packed with actionable steps to get you there.

Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest.

Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com.

If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.

Rich sits down with entrepreneur, athlete, and absolute savage of a human being, Trevor Cowley. If you’ve seen him online, you know the guy is built different — running 10 miles a day for over a year, attempting a Guinness World Record for most consecutive half marathons, and building multiple 7 and 8 figure companies… all while staying locked in on becoming the best version of himself.

Trevor breaks down the mindset behind doing hard things, why most people stay stuck at the same level for years, and how setting goals that scare you is the fastest way to reinvent who you are. The two dive deep into building teams, finding A-player talent, scaling companies without losing your sanity, and why being disciplined when you’re successful is actually harder than being disciplined when you’re broke.

This conversation is raw, real, and packed with gems for anyone who’s ready to demand more out of themselves — in business, in fitness, and in life. If you're in a season where you need to push, pivot, or level up, this episode is exactly what you need.

Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest.

Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com.

If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.

Airbnb is tightening regulations. Mom-and-pop hotel owners are retiring in waves. And the modern traveler doesn’t want cookie-cutter rooms anymore — they want design-driven, Instagrammable stays with real hospitality baked in.

In this episode, Rich breaks down the exact playbook he used to escape his 9–5 as an air traffic controller and build a fast-growing boutique hotel portfolio with seller financing, AI, and influencer-powered marketing. You’ll hear how he bought hotels for six figures down, doubled revenue in 60 days just by turning on OTAs, and why boomers offloading no-tech properties is the biggest wealth transfer no one’s talking about.

Rich also reveals the levers that make boutique hotels scale way faster than Airbnbs ever could: dynamic pricing with AI, automated concierge systems guests think are human, turning innkeeper suites into revenue, amenity-fee arbitrage, and a weekly influencer pipeline that no big-brand hotel can replicate.

If you’ve ever wondered how to get into hotels without being “rich,” or how boutique assets can outperform multifamily in today’s market, this is the blueprint — from acquisition to operations to forced appreciation.

Tap in. This episode will change the way you look at hospitality forever.

This is an episode of Rich Somers guesting on George and Carter Cofield's podcast.

Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest.

Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com.

If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.