
Sign up to save your podcasts
Or


This week I chat with Bri & Jordan from Somerled Designs – an STR design firm where every design decision is backed by strategy.
I almost didn't want to record this episode, because I worried that talking about design wouldn't come across on an audio-only podcast without having imagery examples. But after just a few minutes, I realized that was not going to be an issue at all! Bri & Jordan do not make a single design decision without first determining the strategy for the property, market, and guest avatar, and in this episode they walk us through that entire process.
After this episode, I'll never approach a design project with "aesthetics" first again. The Somerled philosophy will have you convinced that if you follow these steps and do this research first... then your final design will always be a good return on investment!
Click below to see some of the listings mentioned in this episode:
The Pepper Place, Waco TX
Disney House, Kissimmee FL
Howdy House, Scottsdale AZ
Thank you to my sponsors!
Lodgify - Link
Receive 20% off Lodgify’s most powerful plans with code NoVacancy20 at checkout
Proper - Link
Visit the link to claim your free risk assessment with Proper.
Learn more about your ad choices. Visit megaphone.fm/adchoices
By Natalie Palmer, Airbnb Host4.9
244244 ratings
This week I chat with Bri & Jordan from Somerled Designs – an STR design firm where every design decision is backed by strategy.
I almost didn't want to record this episode, because I worried that talking about design wouldn't come across on an audio-only podcast without having imagery examples. But after just a few minutes, I realized that was not going to be an issue at all! Bri & Jordan do not make a single design decision without first determining the strategy for the property, market, and guest avatar, and in this episode they walk us through that entire process.
After this episode, I'll never approach a design project with "aesthetics" first again. The Somerled philosophy will have you convinced that if you follow these steps and do this research first... then your final design will always be a good return on investment!
Click below to see some of the listings mentioned in this episode:
The Pepper Place, Waco TX
Disney House, Kissimmee FL
Howdy House, Scottsdale AZ
Thank you to my sponsors!
Lodgify - Link
Receive 20% off Lodgify’s most powerful plans with code NoVacancy20 at checkout
Proper - Link
Visit the link to claim your free risk assessment with Proper.
Learn more about your ad choices. Visit megaphone.fm/adchoices

16,773 Listeners

422 Listeners

3,084 Listeners

616 Listeners

579 Listeners

1,840 Listeners

129 Listeners

326 Listeners

456 Listeners

900 Listeners

103 Listeners

982 Listeners

26 Listeners

838 Listeners

698 Listeners