Today I talk with Madi Johnson. If you don't know her already from STR Book Club and her growing brand, For The Love Of Upstate (FTLOU), you may remember her from episode 96 where we talked about how Madi's favorite deals are "the ones that don't pencil in AirDNA".

When we last had her on No Vacancy in February 2024, Madi's idea of going all in on the Upstate NY market was just a gut feeling, but 15 months and 4 live properties later, she has proven her intuition true – this market, and her approach to it, is CRUSHING IT.

Some quick stats:

FTLOU is outperforming in winter 4x market projections

Their summer months are outperforming their own high-end revenue goals by 30-40%

Their social media presence has exploded, landing Madi over $18,000 in free furniture for their listings

And over $5,000 in sales commission through her affiliate shop

Over 600 DMs looking to book FTLOU properties directly

I'm also so excited to announce that I'm now working with FTLOU to help find partners for their growing portfolio!!! If you're interested in partnering on our current or next deal, fill out this investor interest form.

INVESTOR DINNER SERIES - Austin, TX | Wed, June 25th | 6:30-9pm

Apply for our Austin dinner here! 🤠🍽

Pssst, only 8 seats left!

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