With bonus depreciation back at 100%, many investors are once again rushing into short-term rentals to reduce their tax bills. But is chasing tax savings enough to make a property a good investment?

In this episode, Kenny Bedwell and Ryan Bakke, CPA, discuss how investor behavior has changed since the return of full bonus depreciation. They explain why cash flow should always come before tax benefits, how to identify markets with long-term potential, and the biggest mistakes investors make when buying under year-end pressure.

Whether you're purchasing your first short-term rental or adding to an existing portfolio, this conversation offers practical strategies for making smarter investment decisions that build wealth beyond tax season.

• Why buying solely for tax savings can become an expensive mistake
• How to evaluate cash flow versus depreciation when comparing investment opportunities
• What "market saturation" really means and why it's often misunderstood
• The characteristics Kenny looks for when identifying promising markets in 2026
• How guest avatars and property differentiation create a competitive advantage
• Why larger, experience-focused properties can outperform traditional vacation rentals
• Tax strategies that can improve cash flow throughout the year instead of waiting for a refund
• How investors can avoid making rushed purchases before year-end deadlines
• Why diversification matters as real estate portfolios continue to grow
• Markets that may be regaining momentum after several years of heavy competition

Ryan Bakke is a CPA and real estate tax strategist who helps investors maximize tax efficiency while building profitable real estate portfolios. Through his accounting firm and educational platform, he specializes in bonus depreciation, cost segregation, retirement tax strategies, and long-term wealth planning for real estate investors.

Want us to find the deals for you?

https://strinsights.com

Instagram: @kenny_bedwell

YouTube: Cash Flow Positive

LinkedIn: Kenneth Bedwell

Guest Instagram: @ryanbakkecpa

Ryan's Community: https://www.skool.com/taxes

Cash Flow Positive is an original podcast hosted by Kenny Bedwell. Production and editing by Podcast Your Brand.

How do you grow an Airbnb from barely breaking even to one of the most wish listed properties in your state?

Janelle Gallucci joins Kenny Bedwell to share how she transformed a struggling Lake Tahoe Airbnb into one of the highest performing properties in Nevada. Starting with a property that barely covered its mortgage, she reveals the strategies that helped grow annual revenue from $25,000 to $165,000 while many hosts in competitive markets watched their earnings decline.

From identifying the right guest avatar to creating memorable experiences for families and pets, Janelle explains why thoughtful hospitality consistently beats chasing the latest trends. She also shares the operational systems, marketing strategies, and guest touches that helped her property become the most wish listed Airbnb in Nevada.

If you've ever wondered whether your current property still has room to grow, this episode offers practical strategies you can apply to create better guest experiences, increase revenue, and stand out in any market.

02:45 How Janelle grew one property from $25,000 to $165,000 in annual revenue

08:42 Why firing the property manager completely changed the business

15:07 The biggest mistake new hosts make when designing their property

20:54 How defining one guest avatar transformed bookings

26:38 The family friendly and pet friendly upgrades that guests love

36:15 Creating premium pet experiences that justify higher fees

44:20 The welcome basket strategy that generates five star reviews

53:12 Why amenities create experiences instead of filling space

59:46 Building a direct booking strategy that actually works

1:07:18 Why optimizing one property can outperform buying another

Janelle Gallucci is a short term rental investor, educator, and co founder of Seven Summers Host Academy. After leaving a successful career in tech sales, she now helps Airbnb hosts increase revenue through hospitality, branding, and operational excellence. Her Lake Tahoe property became the most wish listed Airbnb in Nevada while consistently increasing revenue in one of the country's most competitive vacation rental markets.

Want us to find the deals for you? https://strinsights.com

Instagram: @kenny_bedwell

YouTube: Cash Flow Positive

LinkedIn: Kenneth Bedwell

Guest Instagram: @sevensummershostacademy

Property Instagram: @thetahoehouse

Cash Flow Positive is an original podcast hosted by Kenny Bedwell. Production and editing by Podcast Your Brand.

What does it actually take to become one of the highest earning Airbnb properties in your market?

In this episode, Kenny Bedwell shares the strategies behind one of Kentucky's top performing short term rentals and explains why success is about much more than adding expensive amenities. From choosing the right market to understanding exactly who your property is designed for, he walks through the framework that has helped his properties consistently outperform the competition.

You'll learn why patience matters more than most hosts realize, how to evaluate a market before investing, and why the best properties are built around a specific guest instead of trying to appeal to everyone.

If you want to increase revenue, stand out in your market, and create a property guests remember, this episode is packed with practical lessons you can apply.

00:00 Why becoming a top performing property starts with the right strategy

02:10 The numbers behind one of Kentucky's highest earning short term rentals

05:08 Why your second year is often your most important

08:44 How investing more than your competition can create an advantage

13:15 When spending more stops producing better returns

17:02 How to find markets where you can stand out

22:10 Why many hosts struggle to keep up with changing guest expectations

28:06 How knowing your ideal guest influences every decision

33:08 The marketing mistake that causes properties to blend in

37:15 Four lessons every host can use to build a stronger business

Kenny Bedwell is a short term rental investor, educator, and founder of STR Insights. He owns and operates vacation rentals across the United States, including one of the highest earning properties in Kentucky. Through Cash Flow Positive, he shares practical strategies that help investors increase revenue, improve the guest experience, and build stronger hospitality businesses.

STR Insights

Airbnb

VRBO

Booking.com

Kentucky Bourbon Trail

Want us to find the deals for you? https://strinsights.com

Instagram: @kenny_bedwell

YouTube: Cash Flow Positive

LinkedIn: Kenneth Bedwell

Cash Flow Positive is an original podcast hosted by Kenny Bedwell. Brought to you by STR Insights.

This episode outlines how AI can be utilized within a short-term rental (STR) business, based on insights from Kenny Bedwell.Core Philosophy on AI

• AI as a Tool: AI is an evolving tool that requires a competent human driver to function effectively.
• Address Bottlenecks: Rather than building "cool" tech for the sake of it, use AI to solve specific business problems, bottlenecks, or time-consuming manual tasks.
• Verification is Mandatory: AI is not yet perfect; always verify information, especially when conducting research on regulations or critical business decisions.

Practical Applications

• Image Enhancement: Use AI to edit listing photos—such as adding twilight effects, enhancing night skies, or updating TV screens—to make them more attractive without being deceptive.
• Guest Communication: AI can assist in drafting responses to guest inquiries or refund requests, and advanced integrations can automate responses based on specific guidelines, such as property guidebooks.
• Research and Analysis:
• Regulatory Research: AI provides direct answers to local regulation questions faster than standard search engines.
• Financial Decisions: AI can process complex data, such as comparing cleaning company quotes or calculating linen rental versus laundry service costs, to help make informed financial choices.
• Design and Planning: Use AI to generate visual renderings for landscaping or signage, helping to clarify design concepts and communicate ideas to contractors without needing professional design services for every small detail.

Implementation Advice

• Start Simple: If you are unsure how to use AI, simply ask it how it can help you with your specific problems.
• Stay Informed: The industry is professionalizing, and AI will likely become ubiquitous in business operations within the next five years; learning it now is a necessary investment.

To analyze short-term rental (STR) deals in 2026, it is essential to recognize the professionalization of the industry, which requires higher standards for design, amenities, and overall property quality.

Key strategies for effective deal analysis include:

• Move Beyond Geographic Analysis: Analyzing revenue solely based on a property's immediate geographic radius or comparable listings is often short-sighted and disappointing.
• Prioritize Market Understanding: Start by analyzing the market first: determine the primary traffic drivers, identify the guest avatar, and understand what guests are willing to pay for.
• Utilize Buy Boxes: Predetermine the characteristics of a successful property—such as size, design, amenities, and "look and feel"—before evaluating individual deals.
• Define "Deals" vs. "Properties": A property only becomes a "deal" when it meets your specific return on investment (ROI) goals.
• Establish a Conservative Baseline: When market data is limited, underwrite based on a conservative baseline of what current properties are generating. Do not project significantly higher returns without proven data, though acknowledging that superior quality and amenities can lead to better-than-projected performance.
• Create a "Moat": To differentiate from the competition, add unique amenities or features that others in the market cannot easily replicate. Merely copying top competitors is unlikely to yield the same results due to the compression of returns as markets become saturated.

Ultimately, successful investing in 2026 involves pattern recognition: identifying what works in a market, assessing whether a property can meet those criteria, and finding a way to create a competitive advantage that protects your investment from market saturation.

What if your “unique” short-term rental is actually invisible… and costing you thousands?

Steph Weber joins Kenny Bedwell to unpack the brutal disconnect between what most STR and boutique hotel owners think is a brand, and what truly drives guest loyalty, market differentiation, and higher ADR.

From confusing “luxury” with actual value to the real reason guests rebook through Airbnb, you’ll learn why strong branding is the difference between getting buried by algorithms and building a hospitality business guests remember and seek out.

Fail to master these steps, and you’ll keep paying the Airbnb tax forever. Listen now to learn exclusive, field-tested strategies for transforming how guests see and book your property. Brand clarity isn’t optional anymore. If you want real direct bookings and a sellable business, this is your playbook.

• 00:29 – Why calling your STR “luxury” is killing your results
• 09:48 – The instant trust hacks big platforms use (and how you can, too)
• 12:53 – The hidden branding mistake costing you direct bookings
• 16:52 – How “avatar clarity” instantly changes your marketing game
• 23:19 – Real-world examples: When does every property need its own brand?
• 29:16 – The blueprint for turning your portfolio into a premium, sellable asset
• 33:50 – The power move that gets guests coming back—without discounts
• 36:21 – The critical mistake most hosts make with guest experience

Steph Weber is the founder of The Weber Co., a top-tier branding and marketing agency specializing in hospitality businesses. Leveraging deep experience from both the fashion industry and high-performing influencer partnerships, she’s helped entrepreneurs scale to seven figures, reimagine their STR brands, and create properties guests return to year after year.

🔗 LinkedIn | Website | Instagram

• Branded and Booked Podcast
• Cabins on the Cumberland
• La Corte Hotel
• 25Hours Hotels
• The Lark Hotel Group
• Andaz Hotels
• Altitude 22
• Samaya Sedona

• Want us to find the deals for you? https://strinsights.com
• Get Top Markers for STRs (2025) - https://rebrand.ly/28b1df
• Instagram – @kenny_bedwell
• YouTube – Cash Flow Positive
• LinkedIn – Kenneth Bedwell

Cash Flow Positive is an original podcast hosted by Kenny Bedwell. Brought to you by STR Insights. Production and editing by Podcast Your Brand.

Are you quietly losing thousands by ignoring your rental’s brand?

In this punchy solo episode, Kenny Bedwell cuts through the noise and exposes why branding is not just logos or pretty fonts. Right now, as Airbnb changes the rules again and hosts are questioning their dependence on big platforms, building your own brand is your only edge.

You’ll get a direct, step-by-step breakdown of Kenny’s three-phase branding model from picking the right property name (and why it matters) to advanced tactics that skyrocket direct bookings and multiply revenue. Whether you own one STR or ten, if you’re not branding now, you’re falling behind in a market that’s professionalizing fast.

If you miss this, you’re gambling with your margins. Quit playing catch-up… Listen now for the most practical, numbers-backed strategies nobody else is showing you.

• 00:05 – The single branding mindset shift most hosts get wrong
• 01:32 – The myth that only luxury or big properties need branding
• 02:24 – The brutal truth about Airbnb’s changes and your risk
• 05:09 – A centuries-old branding move that still works now
• 06:32 – The one thing every host MUST do for phase one branding
• 09:02 – Kenny’s three unfiltered phases for building a real brand
• 10:33 – The unexpected revenue multiplier hidden in guest avatars
• 14:26 – What happens when you actually brand around guest desires

• Fiverr
• ChatGPT
• Claude
• Marriott
• Airbnb
• VRBO

• Want us to find the deals for you? https://strinsights.com
• Get Top Markers for STRs (2025) - https://rebrand.ly/28b1df
• Instagram – @kenny_bedwell
• YouTube – Cash Flow Positive
• LinkedIn – Kenneth Bedwell

Cash Flow Positive is an original podcast hosted by Kenny Bedwell. Brought to you by STR Insights. Production and editing by Podcast Your Brand.

Are your Airbnb investments sabotaging your wealth before you even realize it?

In this episode, Kenny Bedwell delivers a blunt reality check for tax-savvy short-term rental investors chasing bonus depreciation and “easy” write-offs. He exposes the #1 mistake even experienced buyers keep repeating: letting potential tax savings override every other investing principle. You’ll hear why treating your STR like a “break-even” tax play leads to wasted time, lost money, and painful exit decisions.

Speaker Link Format makes the case for focusing on cash flow and fundamentals first, then using tax benefits as the cherry, not the sundae. If you let the tax tail wag the investment dog, you’re putting your financial future at risk.

Act now or keep falling for the hype. This episode delivers not just advice, but a clear framework to avoid regret and finally build real, generational wealth that lasts.

• 00:22 – The single mindset mistake elite investors keep repeating
• 03:47 – Why “breaking even” is the last thing you want to say
• 06:16 – The dangerous difference between tax savings and ROI
• 08:17 – The strategic moat that top buyers always look for
• 12:11 – How land value can quietly erase your tax benefits
• 15:45 – The 5 cash flow essentials every Airbnb buyer overlooks
• 17:44 – The states and markets with the best tax-saving upside
• 18:13 – The cash flow vs. tax savings showdown—real numbers, real stakes
• 22:56 – The practical formula to banish buyer’s remorse for good

• Bonus depreciation (Congressional legislation)
• Real Estate Professional Status (IRS definition)

• Want us to find the deals for you? https://strinsights.com
• Get Top Markers for STRs (2025) - https://rebrand.ly/28b1df
• Instagram – @kenny_bedwell
• YouTube – Cash Flow Positive
• LinkedIn – Kenneth Bedwell

Cash Flow Positive is an original podcast hosted by Kenny Bedwell. Brought to you by STR Insights. Production and editing by Podcast Your Brand.

What if the only thing standing between you and rapid portfolio growth isn’t money, but mindset and strategy?

Kenny Bedwell drills into the raw realities of leveraging Other People’s Money (OPM) to explode your short-term rental business, exposing what actually works and what will quietly kill your progress. Whether you have time but no capital, or capital with no time, he details the only partnership structures that protect you, your investors, and your reputation in this cutthroat market.

If you’re tired of inching forward one property at a time, this episode is your unfair advantage. Miss this, and you risk years of wasted effort or worse, destroyed trust. Listen now to claim your spot among the 5% who do deals with true confidence and never look back. This level of transparency and actionable detail is only here.

• 00:54 – The brutal reality of scaling fast with limited capital
• 03:07 – Why asking for investor money scares most, and how to get over it
• 06:16 – Top 20% status: Why simply owning ONE STR puts you way ahead
• 09:19 – How investors decide who to trust (it’s not just about the deal)
• 10:59 – The game-changing 3-part partnership framework revealed
• 13:31 – The equity mistake 90% of new executors make
• 16:43 – The unheard-of way to split tax savings and keep everyone happy
• 18:54 – The critical conversation most partnerships skip (at their peril)
• 20:28 – Why time or money isn’t your issue—your circle is

• Airbnb
• 506B & 506C syndications
• “Analysis paralysis”
• Passive investing

• Want us to find the deals for you? https://strinsights.com
• Get Top Markers for STRs (2025) - https://rebrand.ly/28b1df
• Instagram – @kenny_bedwell
• YouTube – Cash Flow Positive
• LinkedIn – Kenneth Bedwell

Cash Flow Positive is an original podcast hosted by Kenny Bedwell. Brought to you by STR Insights. Production and editing by Podcast Your Brand.

What if the three things holding back your short-term rental revenue are hiding in plain sight?

Kenny Bedwell, data-driven investor and STR educator, breaks down the amenities most investors miss, ones that are scientifically proven to spike your bookings and cash flow fast. Forget the gimmicks and “guru” advice. In this brutally practical episode, you’ll hear real numbers, tactical breakdowns, and the overlooked upgrades that have delivered six-figure jumps for Kenny Bedwell and his clients.

You will miss out on the bookings your comps are snatching up right now if you ignore these simple moves. Listen in and get the honest playbook for immediate results. No fluff. No hype. Just the uncommon upgrades that separate winning properties from the pack, only on Cash Flow Positive.

• 00:15 – The three revenue-slaying amenities every STR owner misses
• 01:46 – Are you making this six-figure mistake with your amenities?
• 04:39 – How a heated pool turned winter dead zones into year-round cash
• 08:17 – Container pool case study. From $150K to $244K in a single year
• 10:21 – The no-glamour upgrade that quietly adds $15K to your bottom line
• 13:16 – Why full bathrooms are the untapped ROI secret in most markets
• 20:08 – The lighting hack delivering 500 percent returns (not string lights)
• 25:12 – One color tweak to your property lighting that boosts revenue 30 percent

• Airbnb
• ChatGPT

• Want us to find the deals for you? https://strinsights.com
• Get Top Markers for STRs (2025) - https://rebrand.ly/28b1df
• Instagram – @kenny_bedwell
• YouTube – Cash Flow Positive
• LinkedIn – Kenneth Bedwell

Cash Flow Positive is an original podcast hosted by Kenny Bedwell. Brought to you by STR Insights. Production and editing by Podcast Your Brand.