This was a great conversation I got to have with one of the founders of a very cool gym, Allegiate, while I was out in Los Angeles. After playing football at USC, Cody and a few of his teammates decided to bring collegiate strength and conditioning to the mainstream - opening Allegiate along the way. Now with three locations and plans to expand even further his teams success is no question. Here he breaks down a ton about the way he has done this, what it takes to do good marketing as a coach, alongside how he was able to get a day pass to his gym to Alex Hormozi.

If you are interested in anything Cody does - his links can be found below.

Allegiate Website and Instagram

Cody's Instagram

Instagram: @strengthrob and @escalatestrength

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