Today I connected with Tyler Burch, director of digital marketing at BoardActive. We talked about: BoardActive’s iterative approach to finding the right product-market fit. How they were able to discover underserved markets, and use content to engage with initial users. Why MQLs are a trap, and what they focus on instead. And a lot more…Continue reading "Ep 24 — Finding Product-Market Fit"

Today I connected with Tyler Burch, director of digital marketing at BoardActive. We talked about: BoardActive’s iterative approach to finding the right product-market fit. How they were able to discover underserved markets, and use content to engage with initial users. Why MQLs are a trap, and what they focus on instead. And a lot more…Continue reading "Ep 24 — Finding Product-Market Fit"

Today I connected with Tyler Burch, director of digital marketing at BoardActive. We talked about: BoardActive’s iterative approach to finding the right product-market fit. How they were able to discover underserved markets, and use content to engage with initial users. Why MQLs are a trap, and what they focus on instead. And a lot more…Continue reading "Ep 24 — Finding Product-Market&nbsp;Fit"

Ep 24 — Finding Product-Market Fit

This podcast has one purpose—to help marketers like yourself become better problem solvers. 

It’s about sharing real stories of how other marketers have overcome some of their toughest challenges. And how you can use those insights to turn your own obstacles into opportunities for growth.

Business

Education

How To

Marketing

Management

This podcast has one purpose—to help marketers like yourself become better problem solvers. It’s about sharing real stories of how other marketers have overcome some of their toughest challenges. And how you can use those insights to turn your own obstacles into opportunities for growth.

Share Ep 24 — Finding Product-Market Fit

Sign up to save your podcasts

Ep 24 — Finding Product-Market Fit

Ep 24 — Finding Product-Market Fit