Today I connected with Dale Dupree, founder and CEO of The Sales Rebellion. We talked about how to humanize selling and create a great experience for your prospects. Connect with Dale on LinkedIn or at thesalesrebellion.com. To receive updates on future episodes, subscribe today at marcusschaller.com/podcast.

Today I connected with Sheena Badani, senior director of Marketing at Gong, and John Rougeux, VP Marketing Strategy at BombBomb. We talked about category design, and the challenges and lessons that they’ve learned as both Gong and BombBomb have pivoted to new market strategies. To receive updates on future episodes, subscribe today at marcusschaller.com/podcast.

Today I reconnected with Nick Bennett, director of Field Marketing at Logz.io, and Mark Evans, B2B & SaaS fractional CMO. We talked about the tradeoffs between marketing automation and more personalized one-to-one engagement, from both a personal branding and company branding point of view. Connect with Mark on LinkedIn at https://www.linkedin.com/in/markev. Connect with Nick atContinue reading "Ep 35 — Automation vs Personalization"

Today I connected with Devin Reed, content strategy manager at Gong. We talked about his unique perspective operating originally as a salesperson—and then later as a marketer—in a hyper-growth and hugely successful startup. Connect with Devin on LinkedIn at https://www.linkedin.com/in/devinreed. Check out Gong’s Reveal podcast at https://www.gong.io/podcasts. To receive updates on future episodes, subscribe todayContinue reading "Ep 34 — The Marketing/Sales Mindset"

Today I reconnected with Liston Witherill, sales consultant and founder of Serve Don’t Sell. We talked about the final results of his recent ClientCon virtual “30 speakers in 30 days” event, including the impact on his audience size and engagement, and what he would—and wouldn’t—do again. Connect with Liston on LinkedIn at https://www.linkedin.com/in/listonwitherill. To receiveContinue reading "Ep 33 — Launching a Virtual Event: What Worked, and What Didn’t"

Today I connected with Eric Olsen, VP of Marketing at Art of Problem Solving. We talked about how he and his team were able to leverage their existing email list and other resources to create a podcast that delivered immediate revenue, traffic, and engagement with customers. Connect with Eric at artofproblemsolving.com or on LinkedIn atContinue reading "Ep 32 — Solving an Urgent Customer Problem With Content"

Today I connected with Blake Johnston, CEO at OutboundView. We talked about: Why many inside sales teams are set up for failure, and what to do about it. The importance of starting with a strong content and inbound strategy. Making better decisions about where to focus your marketing resources for the highest possible ROI. ConnectContinue reading "Ep 31 — Building a Strong Inbound Marketing Foundation"

Today I connected with Cassidy Shield, VP of Marketing—and reconnected with Katherine Martin, demand generation manager at Narrative Science. We picked up where Katherine and I left off in our September interview, doing a deeper dive into data storytelling and how it can help make it much easier to use data to solve challenging marketingContinue reading "Ep 30 — Solving Problems With Data Storytelling Part 2"

Today I connected with Logan Lyles, VP of customer experience at Sweet Fish Media. We talked about: The creative possibilities of using podcasts to connect and engage with B2B audiences. The combination of reach AND relationships. Dispelling some of the common concerns that revenue leaders have that are stopping them from moving forward with theirContinue reading "Ep 29 — Launching a B2B Podcast"

Today I connected with Gregor Noltes, growth lead at Aimforthemoon. We talked about: How he approaches finding inspiration, problem solving, and creativity. Selling your ideas internally. Ways to prioritize your ideas and make them more actionable. Connect with Gregor on LinkedIn at https://www.linkedin.com/in/gregornoltes. To receive updates on future episodes, subscribe today at marcusschaller.com/podcast.