Today I connected with Mark Evans, B2B and SaaS fractional CMO. We talked about: The importance of listening to your customers. Focusing your time, money, and energy on the right tactics for your unique situation. Telling a clear and compelling marketing story. Connect with Mark on LinkedIn at https://www.linkedin.com/in/markev. Visit his website at https://www.marketingspark.co. ToContinue reading "Ep 27 — Your Marketing Story"

Today I connected with Jay Desai, head of growth at Trend. We talked about how he leverages outside help to build his content system and marketing processes, as well as the advantages of visual thinking and communication. Connect with Jay on LinkedIn at https://www.linkedin.com/in/jayanishdesai. Or email him: jaysaldesai15 at gmail.com. To receive updates on futureContinue reading "Ep 26 — Scaling Your Marketing Productivity"

Today I connected with Ethan Beute, chief evangelist at BombBomb. We talked about why customer experience—how you make people feel—matters more than ever, and how to rehumanize business by rehumanizing business communication. Connect with Ethan at https://www.linkedin.com/in/ethanbeute, or by email: ethan at bombbomb.com. And check out Rehumanize Your Business: How Personal Videos Accelerate Sales andContinue reading "Ep 25 — Rehumanizing Business"

Today I connected with Tyler Burch, director of digital marketing at BoardActive. We talked about: BoardActive’s iterative approach to finding the right product-market fit. How they were able to discover underserved markets, and use content to engage with initial users. Why MQLs are a trap, and what they focus on instead. And a lot more…Continue reading "Ep 24 — Finding Product-Market Fit"

Today I connected with Liston Witherill, founder of Serve Don’t Sell. We talked about: ClientCon, his virtual event that’s currently bringing 30 speakers together over 6 weeks. What he learned from launching the event, including the structural and marketing considerations of how the event was planned and executed, and how that impacted the number ofContinue reading "Ep 23 — Launching a Virtual Event"

Today I connected with McLean Robbins, VP of Enterprise Marketing at MBO Partners. We talked about: The challenges of telling a compelling brand story when you have a complex product and multiple customer types. The evolution of their brand, business model, and marketing strategy. The importance of humanizing your marketing story, and the kind ofContinue reading "Ep 22 — Clear Marketing for a Complex Market"

Today I connected with Jack Fussell, fractional CMO and brand strategist. We talked about: Applying brand clarity to our own careers and roles. His own creative approach, and the importance of a clear process. Using empathy to solve marketing problems and innovate with a focus on the customer. And a lot more… Connect with JackContinue reading "Ep 21 — Innovation, Empathy, and Brand Clarity"

Today I connected with Stephen Shapiro, Hall of Fame speaker and author of Invisible Solutions: 25 Lenses that Reframe and Help Solve Difficult Business Problems. We talked about: The internal friction that marketers face when trying to innovate, experiment, and try new ideas. The disconnect between what people say they think about innovation and creativity,Continue reading "Ep 20 — Overcoming the Obstacles to Innovation"

Today I connected with Nir Bashan, speaker, consultant, and author of The Creator Mindset. We talked about: Some of the myths of creativity. Joining the heart and mind—the creative and the analytical—and why it’s so important for succeeding in today’s constantly changing world. How we all have blind spots that we can learn to overcome.Continue reading "Ep 19 — The Creative Heart and Mind"

Today I connected with Ashish Tiwari, manager, Global Business Development at CocoonIT Services. We talked about: How he works with C-level company decision makers to understand their specific challenges, implement ERP and CRM solutions to help them make better use of their information, and provide long-term training and support. Why it’s important to understand whatContinue reading "Ep 18 — Bridging the Information Gap"