Today I connected with Nick Bennett, director of Field Marketing at Logz.io. We talked about: How field marketing has evolved, and how it helps drive sales pipeline and revenue. Why he sees his role as being the CMO of his territory and a strategic advisor to the sales team. How building relationships, speaking the sameContinue reading "Ep 17 — Following Best Practices vs Creating Your Own Playbook"

Today I connected with Haylee Taylor, account executive at ClozeLoop. We talked about: How she used personalized videos to stand out as an SDR, engage with prospects, and quickly start new conversations. Why it’s important to shift your mindset from “I’m going to create some videos” to “I’m going to start some conversations and book … Continue reading "Ep 16 — Creative Video Outreach"

Today I connected with Haylee Taylor, account executive at ClozeLoop. We talked about: How she used personalized videos to stand out as an SDR, engage with prospects, and quickly start new conversations. Why it’s important to shift your mindset from “I’m going to create some videos” to “I’m going to start some conversations and bookContinue reading "Ep 16 — Creative Video Outreach"

Today I connected with Katherine Martin, marketing manager at Narrative Science. We talked about: How data combined with human context and creativity can help us solve hard marketing problems. How their recent 2-day virtual event helped them attract 5 times the audience over just the last 6 months than they generated in all of 2019. … Continue reading "Ep 15 — Solving Problems with Data Storytelling"

Today I connected with Katherine Martin, marketing manager at Narrative Science. We talked about: How data combined with human context and creativity can help us solve hard marketing problems. How their recent 2-day virtual event helped them attract 5 times the audience over just the last 6 months than they generated in all of 2019.Continue reading "Ep 15 — Solving Problems with Data Storytelling"

Today I connected with Nora Hartman, digital marketing manager at Field Nation. We talked about: Why collaborating with your sales team and getting aligned on a common set of goals is so critical for solving tough marketing problems. How company core values like “do right by your customer” help her be a better problem solver. … Continue reading "Ep 14 — Solving Problems by Listening and Learning"

Today I connected with Nora Hartman, digital marketing manager at Field Nation. We talked about: Why collaborating with your sales team and getting aligned on a common set of goals is so critical for solving tough marketing problems. How company core values like “do right by your customer” help her be a better problem solver.Continue reading "Ep 14 — Solving Problems by Listening and Learning"

Today I connected with Stewart Hillhouse, host of the Top of Mind podcast and digital marketing manager at C-Therm Technologies. We talked about: Why he feels creativity is a learned skill, not something that somebody has to be just born with. What he learned going from a media consumer to a media creator. Why applyingContinue reading "Ep 13 — Creativity, Constraints, and Content"

Today I connected with Stewart Hillhouse, host of the Top of Mind podcast and digital marketing manager at C-Therm Technologies. We talked about: Why he feels creativity is a learned skill, not something that somebody has to be just born with. What he learned going from a media consumer to a media creator. Why applying … Continue reading "Ep 13 — Creativity, Constraints, and Content"

Today I connected with Chris Piper, head of marketing at Scribe Media. We talked about: His philosophy on problem solving and creativity. How the principle of “the glass is already broken,” drives their creative culture and keeps them from getting stuck in the status quo. How Scribe shifted their marketing strategy in response to COVID,Continue reading "Ep 12 — Building a Creative Culture"