Today I connected with Nick Bennett, director of Field Marketing at Logz.io.

We talked about:

• How field marketing has evolved, and how it helps drive sales pipeline and revenue.
• Why he sees his role as being the CMO of his territory and a strategic advisor to the sales team.
• How building relationships, speaking the same language, and focusing on common targets helps him collaborate with the sales team—and why it’s so important.
• Why you should create your own playbook instead of relying on best practices.
• The importance of asking good questions instead of always thinking you know all the answers.

And a lot more…

Connect with Nick on LinkedIn at https://www.linkedin.com/in/nickbennett1/

Join us at the RevGenius community: https://revgenius.typeform.com/to/tIYoaGw7

To receive updates on future episodes, subscribe today at marcusschaller.com/podcast.

Today I connected with Haylee Taylor, account executive at ClozeLoop.

We talked about:

• How she used personalized videos to stand out as an SDR, engage with prospects, and quickly start new conversations.
• Why it’s important to shift your mindset from “I’m going to create some videos” to “I’m going to start some conversations and book some meetings.” 
• Creative ideas for making your own videos, and ways to make them more personalized and effective.
• Her thoughts on what works best to create better sales and marketing alignment. 

And a lot more…

Connect with Haylee on LinkedIn at https://www.linkedin.com/in/hayleetaylor/

Or email her at [email protected]

To receive updates on future episodes, subscribe today at marcusschaller.com/podcast.

Today I connected with Katherine Martin, marketing manager at Narrative Science.

We talked about:

• How data combined with human context and creativity can help us solve hard marketing problems.
• How their recent 2-day virtual event helped them attract 5 times the audience over just the last 6 months than they generated in all of 2019.
• How she and her team used content to overcome the challenges in marketing and selling a relatively unknown technology.

And a lot more…

Find Katherine on LinkedIn at https://www.linkedin.com/in/katherinemartin2017/

Check out the Lexio Data Stories Gallery at https://narrativescience.com/lexio/gallery

Register to attend Reach 2020 at https://reach.g2.com/

Read Katherine’s in-depth article about how they drove 3,562 people to their virtual event.

To receive updates on future episodes, subscribe today at marcusschaller.com/podcast.

Today I connected with Nora Hartman, digital marketing manager at Field Nation.

We talked about:

• Why collaborating with your sales team and getting aligned on a common set of goals is so critical for solving tough marketing problems.
• How company core values like “do right by your customer” help her be a better problem solver.
• Finding the right balance between proven strategies and experimenting with new approaches.
• Her perspective on testing, failing, and learning from what doesn’t work.

And a lot more…

You can find Nora on LinkedIn at https://www.linkedin.com/in/nora-hartman/

Check out Field Nation at https://www.linkedin.com/company/field-nation/

To receive updates on future episodes, subscribe today at marcusschaller.com/podcast.

Today I connected with Stewart Hillhouse, host of the Top of Mind podcast and digital marketing manager at C-Therm Technologies.

We talked about:

• Why he feels creativity is a learned skill, not something that somebody has to be just born with.
• What he learned going from a media consumer to a media creator.
• Why applying constraints to creativity helps make him more creative.
• His advice for marketers thinking about experimenting with their own company podcast.

And a lot more…

You can find Stewart on LinkedIn at https://www.linkedin.com/in/stewarthillhouse.

Here are the links for Anchor.fm and descript.com.

To receive updates on future episodes, subscribe today at marcusschaller.com/podcast.

Today I connected with Chris Piper, head of marketing at Scribe Media.

We talked about:

• His philosophy on problem solving and creativity.
• How the principle of “the glass is already broken,” drives their creative culture and keeps them from getting stuck in the status quo.
• How Scribe shifted their marketing strategy in response to COVID, and how that shift led to creating two new services, a new marketing channel, and a new seven-figure revenue stream.

And a lot more…

You can find Chris on twitter @chriskpiper.

Check out Scribe at scribemedia.com and scribewriting.com.

To receive updates on future episodes, subscribe today at marcusschaller.com/podcast.