Episode 24 of TACOS Tuesday, Metrics that Matter, Sebastian Hargreaves dives deep into the fundamentals of advertising metrics. In this final episode of his three-part series on the Foundations of Amazon Advertising, Sebastian breaks down how to measure and optimise key performance indicators like Click-Through Rate (CTR), Cost Per Click (CPC), Conversion Rate (CVR), and Average Order Value (AOV). He explores the factors that influence these metrics, when to focus on improving them, and how to make data-driven adjustments for better ad performance.

Tune in for actionable insights on leveraging the right metrics to make smarter advertising decisions and boost your Amazon success.

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