Are you making the right Amazon decisions or simply making decisions with incomplete data?

In this episode of TACOS Tuesday, Hamish Conway explores why metrics like ROAS, ACOS and TACOS only tell part of the story, and how asking better questions can lead to smarter, more profitable growth decisions. Discover how Amazon Marketing Cloud (AMC) can uncover deeper insights into customer behaviour, lifetime value and new-to-brand customers helping brands understand where to invest, which products to prioritise and whether events like Prime Day are actually creating long-term value. In just 10 minutes, this episode will challenge the way you look at your Amazon data and the decisions you make from it.

They’ll unpack 5 real commercial decisions Amazon brands face, using real examples to show how AMC can uncover deeper insights and help you make better, more profitable decisions. 

What if everything you thought you knew about winning Amazon Prime Day was wrong? In this episode of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves analyse exclusive Prime Day data from multiple Amazon Australia brands to reveal what actually drove stronger sales, higher organic growth and more profitable Amazon advertising. You'll discover why brands that invested before Prime Day outperformed those that simply increased bids, how Amazon Marketing Cloud (AMC) uncovered insights that completely changed campaign strategy and why understanding your customers' true lifetime value is one of the biggest competitive advantages on Amazon today. If you're an Amazon seller, brand owner or eCommerce marketer looking to improve Amazon Ads performance, maximise Prime Day results and make smarter advertising decisions with Amazon Marketing Cloud, this episode is one you won't want to miss.

Ready to turn Amazon data into a competitive advantage? Join our upcoming Amazon Marketing Cloud (AMC) Masterclass and learn how leading brands are using AMC to make smarter advertising decisions. Register here: https://gm.gosellglobal.com/amcmasterclass

Amazon is evolving faster than ever, and AI is transforming the way brands build, scale and compete. In this episode of TACOS Tuesday, Hamish Conway is joined by entrepreneur, Amazon seller and AI innovator Michael Fenech to explore the strategies, mindset and technology shaping the future of eCommerce. From launching successful Amazon brands and building one of Australia's largest Amazon seller communities to creating global logistics platform SKUDrop and AI-powered freight solution SnipeRate, Michael shares the lessons he's learned from solving real-world business problems at scale.

Together, they discuss product selection, entrepreneurial thinking, AI agents, automation, global shipping and the opportunities businesses have to eliminate bottlenecks, improve productivity and gain a lasting competitive advantage. Whether you're an Amazon seller, eCommerce brand or business owner looking to harness the power of AI, this episode is packed with practical insights that will change the way you think about growth and innovation.

>> Register free at: https://gm.gosellglobal.com/amcmasterclass

Amazon Australia is changing fast, and if you're still measuring success by ROAS alone, you could already be falling behind. In this episode of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves unpack exclusive first-half 2026 Amazon Australia advertising data from a portfolio generating more than $11 million in monthly Amazon sales. By comparing the same 14 brands across H1 2025 and H1 2026, they reveal what's really happening inside the marketplace, why Amazon Ads have become significantly more competitive, and how the smartest brands are continuing to grow despite rising advertising costs. You'll hear the key trends shaping Amazon Australia, the biggest mistakes brands are making, and the strategies helping top-performing sellers grow market share and drive profitable, long-term growth.

How does your Amazon account stack up? Benchmark it against 14 real brands with our free H1 2026 report: the numbers, and the moves behind them.

Get it here:  https://gm.gosellglobal.com/h1-2026-amazon-au-report

What does it take to build a premium Amazon brand that can outperform some of the biggest names in the world? In this special guest episode, Hamish Conway is joined by Victoria Skik, Global Marketplace Manager at Honeysticks, to reveal the strategies behind one of New Zealand's most successful global Amazon brands. Discover why understanding your customer is still the biggest competitive advantage you have, how a simple test, learn, scale mindset has fuelled international growth, and why getting the fundamentals right matters more than chasing the latest trends. Victoria also shares how Honeysticks is preparing for the future of AI-powered commerce without losing what made the brand successful in the first place. Whether you're an Amazon seller, eCommerce founder or brand leader, this conversation is packed with practical ideas you'll be able to apply to your own business

Think your Amazon Ads are performing well? You could be leaving thousands in untapped revenue on the table without even realising it. In this episode of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves unpack the six critical Amazon Ads mistakes they consistently uncover during brand audits and why even high-performing brands are making them. Discover why outdated strategies, poor campaign structures, underperforming product listings, rigid budgets, reactive optimisation, and hidden account inefficiencies are quietly limiting growth. If you're an Amazon seller looking to improve ROAS, reduce wasted ad spend, scale profitably, and stay ahead in 2026, this episode is packed with practical insights and actionable strategies you can start applying immediately.

The question is: how many of these mistakes is your brand making?

If you haven't already, be sure to listen to Part 1 first, where we cover Prime Day preparation, deal strategy, inventory planning and the foundations that set your event up for success.

Listen to Part 1 here: gosellglobal.com/knowledge/podcast/

Prime Day can be one of the biggest revenue opportunities on Amazon or one of the fastest ways to destroy margin if you get it wrong. In this episode, Hamish Conway and Sebastian Hargreaves break down the three critical phases of Prime Day preparation, including how to analyse historical performance, identify which products are worth promoting, and avoid costly mistakes around inventory, profitability and customer acquisition. They also discuss how leading Amazon brands use customer lifetime value, repeat purchase behaviour and Amazon Marketing Cloud insights to make smarter decisions before major deal events. If you're selling on Amazon and planning for Prime Day 2026, this episode is packed with practical strategies to help maximise growth while protecting profitability.

Plus, this is just Part 1 of the series in the next episode, Hamish and Seb dive into Prime Day advertising strategies, campaign timing, budget allocation and how to measure success before, during and after the event.