In Episode 32 of Tacos Tuesday, hosts Hamish Conway and Sebastian Hargreaves dive into an Amazon Ads Australia case study featuring an in-depth Ads Audit conducted by Sell Global. The audit revealed that the brand had wasted spend making up 42% of its total ad budget without realising it.

By restructuring campaigns, refining bid management, and reallocating budget to high-performing products, they dramatically improved profitability while reducing waste. The results speak for themselves - less spend, more sales, and a smarter, more efficient strategy. If you're running Amazon Ads, this episode is packed with insights to help you maximise your returns.

Download Slides - https://gosellglobal.com/wp-content/uploads/2025/03/Sell-Global-Case-Study-Amazon-Ads-Health-Household-Personal-Care-Category.-2.pdf

In this episode of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves tackle one of the biggest challenges in Amazon advertising—wasted ad spend. They break down how brands unknowingly waste significant portions of their budget and share proven strategies to reduce inefficiencies and drive better results.

They reveal why auto campaigns often lead to the most waste, how negative keyword matching can improve efficiency, and why proper campaign structuring is critical to maximising ad performance. They also discuss real-world insights from account audits, showing how brands have successfully reduced wasted spend and reallocated budgets for higher returns.

If you want to optimise your Amazon Ads and make every dollar count, this episode is a must-listen.

In this episode of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into the power of Amazon ad creatives and whether video ads really make a difference. They share real performance metrics and insights, revealing how sponsored brand video is driving significantly higher click-through rates.

Amazon Australia’s 2024 filing results are in, revealing major shifts in the marketplace, and the numbers tell a compelling story. In episode 29, Deep Dive on Amazon AU 2024 Filing Results, Hamish Conway breaks down his key takeaways. What does this mean for brands and sellers? From third-party dominance to Amazon’s aggressive expansion, we unpack the biggest shifts in the marketplace and how you can stay ahead.

With competition heating up and Amazon doubling down on growth, understanding these trends could be the key to scaling your business. If you’re selling on Amazon or thinking about it, this episode is packed with insights you can’t afford to miss.

In Episode 28 of TACOS Tuesday, the best tactics and strategies for Amazon Ads discover the hidden growth formula that could transform your Amazon business. Hamish Conway and Sebastian Hargreaves dive deep into the power of understanding customer lifetime value and how it can give you a competitive edge. They break down the importance of tracking repeat purchases, how to calculate lifetime value, and why brands often make costly mistakes by overreacting to short-term metrics. Learn how top sellers use this data to maximise their advertising investments, improve profitability, and build long-term success on Amazon. Whether you are a third-party seller or a vendor, this episode uncovers game-changing insights to help you make smarter decisions and drive sustainable growth.

In this episode of Tacos Tuesday, Hamish Conway sits down with Carl Pronti, Marketing Manager at Combined Group, to dive into the fascinating world of brand-building, e-commerce, and Amazon strategy. Carl shares his journey of bringing viral products like Scrub Daddy and The Pink Stuff to the Australian market and reveals how Combined Group stays ahead by spotting the next big trend. They discuss the challenges of balancing retail partnerships with Amazon’s aggressive pricing, the power of social media in product discovery, and why working with experts can be a game-changer. Plus, Carl shares insider tips on negotiating with Amazon and optimising logistics for maximum efficiency.

Whether you’re an Amazon seller, a brand owner, or just curious about what makes a product explode in popularity, this episode is packed with game-changing insights.

In this episode of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves break down the essentials of an Amazon Ads audit—what it entails, why it matters, and how it can transform your advertising strategy. They discuss key metrics every brand should track, the importance of distinguishing between branded and unbranded ad spend, and practical ways to reduce wasted spend while maximising ROI. Whether you're new to Amazon Ads or looking to fine-tune your campaigns, this episode is packed with expert insights to help you scale smarter.

In Episode 25 of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into the importance of acquiring new-to-brand customers on Amazon. They discuss the strategies and metrics needed to grow your brand's market share, lower advertising costs, and create long-term value. Seb breaks down how targeting new customers helps challenger brands stand out and compete, and explains how this strategy can drive stronger brand recognition and accelerate growth in crowded markets. Tune in for insights on leveraging Amazon ads for top-of-the-funnel growth, measuring success with new brand data, balancing new customer acquisition with retaining loyal ones, and optimising your brand’s presence for sustained growth in a competitive marketplace.

Episode 24 of TACOS Tuesday, Metrics that Matter, Sebastian Hargreaves dives deep into the fundamentals of advertising metrics. In this final episode of his three-part series on the Foundations of Amazon Advertising, Sebastian breaks down how to measure and optimise key performance indicators like Click-Through Rate (CTR), Cost Per Click (CPC), Conversion Rate (CVR), and Average Order Value (AOV). He explores the factors that influence these metrics, when to focus on improving them, and how to make data-driven adjustments for better ad performance.

Tune in for actionable insights on leveraging the right metrics to make smarter advertising decisions and boost your Amazon success.

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In episode 23 of Tacos Tuesday, Sebastian Hargreaves continues his three-part series diving into the Foundations of Amazon advertising. Building from Episode 22 (Fundamentals: 101 Understanding the Basics of Advertising), Sebastian explores key bidding and targeting strategies, including the "how" and "why" behind fixed bids, dynamic bids, keyword targeting, and more. Learn practical tips for campaign planning, from launching products to managing seasonal peaks, and discover how to calculate bids for optimal performance. Whether you're new to Amazon ads or looking to refine your approach, this episode provides actionable insights to help your business grow.