In this episode of TACOS Tuesday, Hamish and Seb unpack how high-performing Amazon brands actually plan for growth without relying on guesswork or wishful thinking. They walk through how to set clear quarterly objectives, translate revenue goals into realistic ad spend and efficiency targets, and create alignment between strategy, execution, and accountability. The conversation dives into the thinking behind trade-offs, assumptions, and the metrics that truly matter when scaling, equipping brands with a framework to approach growth with far more confidence and clarity. This is part one of a two-part deep dive, tune in next week as they build on this foundation and unpack how to diagnose performance and make sharper decisions when things don’t go to plan.