In this episode of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves reveal their top predictions for Amazon in 2025 and what they mean for your business. From the rise of AI transforming Ad campaigns to the growing power of Prime Video for customer engagement, this conversation is packed with forward-thinking insights. Discover how augmented reality, evolving fulfilment strategies, and Gen Z’s shopping habits will reshape the marketplace and why adapting quickly is key to staying ahead. Don’t miss this episode, packed with actionable strategies to future-proof your success in 2025.

In this episode of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves reflect on the year in Amazon AU advertising for 2024. You’ll get a look at the trends through the year for Sell Global’s clients in terms of traffic, conversion, AoV’s, click costs and what has been behind those numbers. They also discuss how brands have been interacting with Amazon and Amazon ads as the channel becomes more important in Australia. The impact of new tools that launched through the year like Amazon Marketing Cloud, Amazon Vine, Inspire, and Prime Video’s are discussed.  Plus, don’t miss Sebastian’s pro tip for supercharging your Amazon reviews at launch.

Tune in to discover insights that can help shape your Amazon success in 2025.

Enjoy the show and as always, follow, review, and share. Thank you. 📩 👍

In episode 19 of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive deep into the results of the Amazon Australia Black Friday deal window. They break down the data, analyzing impressions, clicks, conversion rates, and more to uncover key trends from the event. From the surge in the first two days to the impact of the "Black Friday deal badge," they share actionable insights for sellers looking to optimise their ads and sales strategies during key deal periods. Plus, get hot tips for the remaining shopping window through Christmas, including how to capitalise on delivery speed and advertising spend. Don't miss out on these expert takeaways that will help you finish the year strong and set up for 2025!

In this episode of Tacos Tuesday, Hamish Conway shares key lessons learned from his commitment to traveling to Australia each month in 2024. From winning new business and fostering team culture to the importance of consistency, patience, and managing personal energy, Hamish dives into the insights that have shaped his business and life this year. Whether you’re a brand owner, or business owner, these lessons offer valuable takeaways for scaling your business and navigating growth in 2025. Plus, Hamish previews exciting developments for the new year, including more events and continued innovation in Amazon advertising. Tune in for a practical discussion on success in business and beyond.

Enjoy the show and as always, follow, review, and share. Thank you.  📩 👍 

In episode 17 of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into the early trends of Black Friday 2024, breaking down key metrics from Amazon’s two-week deal event. With fresh insights on impressions, click-through rates, cost-per-click, and conversion rates, Seb shares how the data has unfolded so far, validating some of their previous predictions. They also discuss strategic takeaways for brands, including how to adjust your ad spend for maximum impact during peak days like Black Friday and Cyber Monday. Tune in for actionable insights that will help you optimise your Amazon advertising strategy and set yourself up for success in the final stretch of the holiday shopping season.

Enjoy the show and as always, follow, review, and share. Thank you. 📩 👍

In Episode 16 of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into the powerful strategy of single keyword campaigns on Amazon. As the busy Black Friday-Cyber Monday window begins, they explain how this tactic helps advertisers boost sales, control budgets, and optimise placements with precision. Sebastian breaks down the key benefits of using single keyword campaigns and offers actionable tips on how to set them up, choose the right search terms, and adjust bids for maximum impact. Perfect for sellers looking to fine-tune their Amazon ads during a critical time of year.

Enjoy the show and as always, follow, review, and share. Thank you. 📩 👍  

In Episode 15 of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into the often-overlooked world of Amazon ad placement modifiers. They break down how to prioritise your ad placements for maximum impact during key Amazon Flag Pole events like Black Friday and Cyber Monday.

From understanding top of search, rest of search, and product page placements, to when and how to use placement modifiers to boost ad results, this episode is packed with insights to help you optimise your Amazon advertising strategy.

Whether you’re preparing for peak sales seasons or refining your year-round ad approach, Seb and Hamish offer key tips for driving better results and managing your ad spend effectively.

In Episode 14 of Tacos Tuesday, fresh from an Amazon ads event in Sydney, hop in the Uber with Hamish and Seb as they unpack an Amazon Ads strategy sent to a brand for the November and December period.  While the plan on the surface appears logical, when they peel back the layers you can see this plan would certainly benefit Amazon, but the client would be wasting a lot of ad spend.

Find out why as you tune into this episode.

Enjoy the show and as always, follow, review, and share. Thank you. 📩 👍  

Welcome to Tacos Tuesday. Join Hamish Conway and Sell Global’s Head of Advertising, Sebastian Hargreaves, on Episode 13 as they discuss how to both be ready for the peak holiday shopping season and also how to execute when the sales start flowing. With Black Friday and Cyber Monday on the horizon, discover strategies to engage early bird shoppers, effective budgeting strategies, learn about the psychology of buyers, and effectively promote your products. From understanding consumer behaviour to preparing your listings for peak traffic, this episode is packed with expert insights to help you make the most of Q4. Get ready to elevate your Amazon ads and drive sales during the busiest shopping season of the year.

Enjoy the show and as always, follow, review, and share. Thank you. 📩 👍

P.S. 👉 We're exhibiting at Amazon Ads Summit - in Sydney on Thursday 31 October - Register here https://events.bizzabo.com/633922