In this episode, Hamish goes solo and draws on over 10 years of Amazon agency experience to unpack the real-world challenges and surprising joys that come with managing brands on a platform as powerful and unpredictable as Amazon. With Seb away, he dives into the realities of dealing with Amazon’s systems, supporting clients through the chaos, juggling team capacity, and navigating the ever-shifting landscape that comes with operating in the world’s biggest marketplace. It’s a candid, insightful look at agency ownership that Amazon operators, vendors, and sellers will instantly relate to.