I am SUPER excited to have Nir Eyal with me on the 2X eCommerce Podcast show today!

Nir is the author of New York Times best selling book about consumer psychology and technology: Hooked: How to Build Habit-Forming Products.

He is a prominent figure in the silicon valley startup scene with specialist expertise in product development and consumer psychology

Nir’s HOOKED model fleshes out the BUILD phase of Eric Reiss' build-measure-learn feedback loop, LEAN methodology.

Nir's work is very much centred around building successful habit forming products, particularly in the technology scene.

He is here to talk about the HOOK methodology in the context of online retail.

Other than the sheer brilliance of his HOOK methodology, my reason for having Nir on the show was to ask a pressing question as to:

how e-tailers can embed habit with consumer psychology into their customers' shopping and user experience in a bid to drive up retention. i.e. repeat customers.

Nir provided some unique insights online retailers should be considering....do listen in!

To follow Nir's work and articles, head over to his site: www.Nirandfar.com

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