How Often Should You Update Your Website?

4 website updates that should be part of every marketing plan.

 

 

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Host 1:                                  00:00                     Podcasting from southern California, this is On The Net, your go-to for everything you need to know about how to get your business online and keep it there—brought to you by Lunarpages.  We’ll help you navigate the mystifying ins and outs of doing business in today’s digital era.  From web hosting to ecommerce to security and protection, if it has to do with your online presence, we’ve got it covered. Let’s get started.

Host 2:                                  00:31                     Hello everyone.  Welcome to On The Net, where it’s all about your online presence.  Thanks for joining us! This podcast is designed to make doing business online easy for web designers, developers, bloggers and online business of every shape and size.  Whether you are new to buying web hosting or running a web site, this podcast show will be able to answer your most burning questions.  I would bet that you’ve heard that you need to replace your old mattress every 8 years. The average car needs new tires every 30,000 to 50,000 miles. You should give your home a coat of fresh paint every 10-15 years to keep it looking good. But what about your digital property- your website? Surely website updates should be an integral part of any business’s digital marketing plan. Keep listening to this podcast, if you want to know how often you should update your website and how to you know if your site needs a massive overhaul.

Host 2:                                  01:23                     You can’t just create a beautifully designed website, upload it and forget about it. Technology, design, and user experience keeps changing. The line of products or services you are offering to your customers might change over time. In order to remain fresh and top-of-mind to your customers, your website must reflect those changes. Updating your website also gives you the chance to address and fix any problems that may be costing you potential customers. So, when should you be updating your website? While there is no set timeline for this, every website requires a major redesign with completely new copy and new content at least every five years to stay in step with advances in design and technology. And updating your website, specifically to improve its readability and performance in keeping with SEO best practices, should be a more regular affair. First let me quickly touch on what regular website updates are required.

Host 2:                                  02:20                     Website audits.  Your website is the hub of interaction between your business and the customers and fans of your brand, so you need to implement regular audits of your website once every 1-2 months, to see whether it is fulfilling the goals you want it to achieve.  Also, use sophisticated analytics tools to find out how people use the site, what causes friction, and what they want. Identify problem areas such as broken links, slow loading pages, pop up ads, duplicate content, etc. that need fixing early on. Next,