How did it make sense?

Ep 24. Marcus Dimbleby - You hit the aircraft crash alarm! Why did you do that?!


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What happens when someone tests your emergency plan—and no one’s ready? In this episode of How Did It Make Sense?, I speak with Marcus Dimbleby, ex-RAF Wing Commander and now partner at Effective Direction, about the moment he walked into an ops room and triggered the crash alarm on purpose.

We unpack how critical thinking, red teaming, and stress testing systems reveal the hidden flaws in safety procedures, leadership cultures, and team behaviours. It’s a story that moves from chaos to commendation, with lessons every business leader and risk manager should hear.

Connect with Marcus:

  • Marcus Dimbleby on LinkedIn
  • effectivedirection.com
  • Resources Recommended:

    • Big Things Fast by Jose Corella and Marcus Dimbleby
    • Gary Klein – recognition-primed decision making and naturalistic decision making. 
    • Daniel Kahneman – Thinking, Fast and Slow
    • Connect with Gareth:

      Human in the System 

      Transforming teams. Unlocking human potential.

      Using principles from Human Factors (HF), High-Reliability Organisations (HRO), and Human and Organisational Performance (HOP), we develop and deliver highly immersive and impactful programmes using the High-Velocity Learning LAB (HVLL) concept. We give you the know-how, the tools and the support to make results stick and empower your people to achieve the extraordinary. We help you answer the question "How do we uncover those hidden stories in our organisation?"

      Contact us here

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      How did it make sense?By Gareth Lock