Ever catch yourself thinking, “I’ll rest later,” “I’ll deal with that after this deadline,” or “This is fine” (when it’s very much not)?

Yep, that’s self-abandonment, and it shows up a lot when you’re building a business.

On this episode of We Started a Business, Send Help!, we’re joined by the brilliant Jennie from Work, Life Health to unpack how self-abandonment sneaks into our work, why it matters, and how to stop ghosting yourself in the name of productivity.

We talk about:

• What self-abandonment actually looks like
• The sneaky autopilot habits keeping us stuck
• Why big life overhauls don’t work
• The power of small, boring, wildly effective micro-changes

If you remember one thing, make it this question:

“What would she/he do?”

Your future self — the one with boundaries who doesn’t disappear when things get busy — is a great accountability partner.

If you’re building a business and want to recognise yourself along the way, this one’s for you.

Press play. Send help. Let’s go.