Confessions of a Higher Ed Social Media Manager

Ep. 24: Using Data-Driven Insights to Create Engaging Content


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Cameron MacNiven from Dunroe uncovers the latest trends and data-driven insights shaping higher education social media and discusses how distinct higher ed categories, like admissions and university presidents, use social platforms differently to engage their audiences. Cameron also shares valuable tips on how schools can harness the power of trends, collaborations, and platform-specific strategies to boost their social media impact. Whether you're looking to improve engagement or just curious about what’s working across campuses, this episode is packed with practical recommendations.

Guest Name: Cameron MacNiven, CEO at Dunroe Inc.

Guest Social: LinkedIn

Guest Bio: Cameron MacNiven is co-founder of Dunroe, a software firm providing social media analytics to creators and leaders in Higher Education. He loves building new things and working closely with Dunroe's amazing community of users in HESM. Reach out here anytime: [email protected]


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Connect With Our Host:
Jenny Li Fowler
https://www.linkedin.com/in/jennylifowler/
https://twitter.com/TheJennyLi

About The Enrollify Podcast Network:
Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! 

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

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Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

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Confessions of a Higher Ed Social Media ManagerBy Jenny Li Fowler

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