Higher ed professionals have more conference options than ever before—but with limited budgets, packed calendars, and countless acronyms to navigate, how do you know which events are actually worth your time?
On this episode of Confessions of a Higher Ed Social Media Manager, host Jenny Li Fowler welcomes back Dr. Josie Ahlquist, higher education consultant, researcher, and longtime conference enthusiast, for a practical conversation about making the most of professional conferences. Together, they unpack the differences between major higher ed gatherings like AMA, NASPA, CASE, NACAC, and emerging niche events, while sharing strategies for maximizing learning, networking, and career growth.
From choosing the right conference for your goals to defining your own "Return on Conference Attendance" (ROCCA), this episode offers actionable advice for both first-time attendees and seasoned conference veterans.
Guest Name: Dr. Josie Ahlquist, CEO and principal of Dr. Josie Ahlquist Inc.
Guest Bio: Dr. Josie Ahlquist guides educational leaders, organizations, and students to practice purposeful digital leadership through speaking, coaching, and consulting. Her practical, evidence-based frameworks empower clients to build and implement a digital engagement strategy that fits their life, audience, and purpose. Josie’s work is grounded in the grant-funded and award-winning research that has allowed her to train thousands around the globe as a speaker; provide consulting services to institutions and companies; and coach professionals in branding, voice, and positioning.
Josie 's work has appeared in The Handbook of Student Affairs Administration, The Journal of Leadership Studies, NASPA Leadership Exchange, Technology and Higher Education, and Contested Issues in Troubled Times: Student Affairs Dialogues on Equity, Civility, and Safety (Stylus Publishing, 2019). She also served as co-editor and author of the New Directions in Student Services volume Engaging the Digital Generation and the New Directions in Student Leadership volume Going Digital in Student Leadership.
In 2023, Dr. Ahlquist was selected as a NASPA Pillar of the Profession, one of the highest honors for the field of student affairs. Josie is a three-time LinkedIn Top Voice in Education has been recognized by Ed Tech Magazine as one of the “Top 50 Must-Read Higher Education Technology Blogs” for five years. Her podcast, Josie and The Podcast, has been featured by The Chronicle of Higher Education and Inside Higher Ed. Her new book, Digital Leadership in Higher Education: Purposeful Social Media in a Connected World was listed as an Amazon #1 new release for college and university student life.
Josie received her EdD in higher education leadership from California Lutheran University, an MEd in counseling from Northern Arizona University, and a BA in sociology and human development and family studies from South Dakota State University. Prior to her independent path, Josie spent nearly 15 years on college campuses in areas of student leadership, student activities, residence life, and student affairs communications and marketing. She previous served as a research associate and instructor at Florida State University Leadership Learning Research Center, where her curriculum builds digital literacy and leadership skills for undergraduates to doctoral students.
For more information about Josie Ahlquist’s research, speaking, coaching, and consulting, visit
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Connect With Our Host:
Jenny Li Fowler
https://www.linkedin.com/in/jennylifowler/
https://twitter.com/TheJennyLi
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