What happens when your institution has too many systems—and none of them talk to each other? In this episode, Dustin chats with Justin Beck, CEO of Gravyty, about how colleges and universities can stop tech creep from derailing the student experience. Drawing from his background at Apple, Blackboard, Salesforce, Instructure, and now Gravyty, Justin shares hard-earned insights on how schools can create a more connected, intuitive digital journey for students, staff, and alumni. From the power of omnichannel engagement to surprising AI-driven fundraising wins, Justin breaks down how to work smarter with the tech you already have—and how to stop chasing perfection at the expense of progress.

Guest Name: Justin Beck - CEO at Gravyty

Guest Social: LinkedIn

Guest Bio: Justin Beck is the Chief Executive Officer of Gravyty, a leading provider of AI-driven engagement solutions for higher education and nonprofit institutions. With over two decades of experience in SaaS and education technology, Justin has built and led high-performing global teams across sales, customer success, revenue operations, marketing, and product enablement. He is driven by a deep belief in the power of technology to improve outcomes across the student and constituent lifecycle—from recruitment and retention to alumni engagement and fundraising. Prior to Gravyty, he served as Chief Commercial Officer at Xplor Technologies, a global, multi-vertical SaaS and embedded payments company serving over 100,000 customers in more than 30 markets.

Justin’s earlier leadership roles include SVP of Global Sales at Instructure (makers of Canvas), and senior positions at Salesforce, Kaltura, EverFi, Blackboard, and Apple. Across each organization, he has played a pivotal role in scaling revenue, entering new markets, and driving strategic transformation. A frequent advisor on go-to-market strategy in mission-driven sectors, Justin brings a blend of operational rigor and customer-centric thinking to every role. He lives in Cincinnati, Ohio, with his wife and their three sports-loving teenage children.

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Connect With Our Host:
Dustin Ramsdell
https://www.linkedin.com/in/dustinramsdell/

About The Enrollify Podcast Network:
The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this bonus episode recorded live at EDUCAUSE in Nashville, Dustin spoke with Ryan Lufkin, VP of Global Academic Strategy at Instructure, about the current crossroads in higher ed, technology, and workforce readiness. The conversation touches on findings from the latest State of Learning and Readiness report, the real (and perceived) gaps in student skill preparedness, and why now is the time for institutions to embrace AI—not fear it. Ryan also offers a behind-the-scenes look at Canvas Career and how Instructure is broadening its mission beyond just a learning management system.

Guest Name: Ryan Lufkin - VP of Global Academic Strategy at Instructure

Guest Social: LinkedIn

Guest Bio: Ryan Lufkin is the VP of Global Academic Strategy at Instructure (makers of Canvas, the leading education technology used by schools across the country). Ryan has been working with colleges and universities in the educational technology space for over 20 years, beginning with Utah-based start-up Campus Pipeline, the first html portal for higher education. He has worked for large ERP solutions like SungardHE and Ellucian helping evolve those systems to the Cloud, driven mobile adoption in teaching and learning technology, and developed curriculum for both corporate and higher education institutions. Ryan has helped lead Canvas’ evolution from an LMS to a full learning management platform to support the challenges facing colleges and universities of all sizes.

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Connect With Our Host:
Dustin Ramsdell
https://www.linkedin.com/in/dustinramsdell/

About The Enrollify Podcast Network:
The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this bonus episode recorded live at EDUCAUSE in Nashville, Dustin chats with Gaurav Bradoo from Logitech about how colleges and universities can embrace hardware innovation to enhance teaching and learning—without overcomplicating things. From lecture capture and audio solutions to flexible classroom design and accessibility, Gaurav shares Logitech’s approach to creating simple, scalable, and human-centered tech environments that meet students where they are—whether that’s in the classroom, online, or somewhere in between.

Guest Name: Gaurav Bradoo - Head of Product & Portfolio of Education at Logitech

Guest Social: LinkedIn

Guest Bio: Gaurav Bradoo is the Head of Product and Portfolio of Education at Logitech. He is an advocate for designing education products for and with students as a way to boost student engagement and outcomes. Gaurav works at the nexus of human-centered design, engineering and business strategy to create delightful experiences that span physical and digital realms.

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Connect With Our Host:
Dustin Ramsdell
https://www.linkedin.com/in/dustinramsdell/

About The Enrollify Podcast Network:
The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this bonus episode recorded live at EDUCAUSE in Nashville, Dustin sits down with Crista Copp and Mark McCormack from EDUCAUSE to unpack their just-released 2026 Top 10 List. From AI and digital literacy to resilience and community building, the conversation explores the critical shifts happening in higher ed technology. The theme? Intentionality and connection—both between people and across systems. This is the episode for campus leaders navigating change and looking for clarity amid complexity.

Guest Names:
Mark McCormack - Senior Director of Research and Insights at EDUCAUSE 
Crista Copp - Vice President of Research at EDUCAUSE

Guest Socials:
Mark McCormack 
Crista Copp

Guest Bios:
Mark McCormack, Ph.D., serves as the EDUCAUSE Senior Director of Analytics & Research, overseeing the association's member-facing data and analytics services (Core Data Service, ETRAC) and portfolio of original research projects. Before coming to EDUCAUSE, Mark served in leadership and research positions for professional associations and other non-profit organizations across a variety of spheres, including higher education, K-12 education, youth development, performing arts, and community development. 

Crista Copp leads research and data initiatives at EDUCAUSE that empower higher education leaders to make informed decisions about technology, strategy, and the student experience. Her work connects data with purpose—translating complex trends into actionable insights that support innovation, equity, and institutional resilience. Together with a talented team, Crista is shaping a research agenda that is not only informative, but transformative.

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Connect With Our Host:
Dustin Ramsdell
https://www.linkedin.com/in/dustinramsdell/

About The Enrollify Podcast Network:
The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this bonus episode recorded live at EDUCAUSE in Nashville, Dustin has an energizing conversation with Jeff Dinski and Mike Wulff from Ellucian. They discuss the evolving role of technology in higher education—from designing intuitive student-first systems to closing the gap between academic credentials and real-world workforce needs. They unpack what it really takes to build agile, data-driven institutions, and highlight Ellucian’s latest innovations that aim to transform student outcomes.

Guest Names: 
Michael Wulff - Chief Product and Technology Officer at Ellucian
Jeff Dinski - Chief Strategy and Corporate Development Officer at Ellucian

Guest Socials:
Mike Wulff
Jeff Dinski

Guest Bios:
Mike Wulff - As Chief Product and Technology Officer, Mike Wulff leads Ellucian's engineering and product management teams, driving growth initiatives focused on digital transformation and cloud adoption. Mike has more than 25 years of experience in the software industry, architecting and developing complex industry-focused solutions. Previously Mike served as a Senior Vice President of R&D at Ellucian, leading the teams responsible for the development of Ellucian's ERP and SIS solutions.

Jeff Dinski - As Chief Strategy and Corporate Development Officer, Jeff Dinski is responsible for driving Ellucian’s growth strategy with a focus on market expansion, strategy and insights, corporate development, competitive intelligence, and analyst relations. He brings deep knowledge and expertise in market analysis and strategy to this newly created role. With more than 20 years of experience as an entrepreneur and operator in the education technology and media sectors, Jeff has delivered extraordinary results for both large conglomerates and startups.

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Connect With Our Host:
Dustin Ramsdell
https://www.linkedin.com/in/dustinramsdell/

About The Enrollify Podcast Network:
The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Stephen Laster, CEO of Panopto and a 25-year veteran in the edtech space, joins Dustin to talk about how smart technology—and especially AI—can elevate educators rather than overshadow them. From his early days pioneering blended MBA programs to leading at institutions like Harvard Business School and McGraw-Hill, Stephen shares how technology should be applied to serve pedagogy, not the other way around.

In this episode, you'll hear why seamless digital ecosystems matter, how institutions can build effective AI strategies, and why empowering faculty is the key to meaningful innovation. With a refreshingly human-centered view, Stephen helps us rethink what's possible when tech meets intention.

Guest Name: Stephen Laster - CEO at Panopto

Guest Social: LinkedIn

Guest Bio: A passionate advocate for technology’s role in human progress, Stephen Laster combines deep expertise with pragmatic innovation to help shape the future of formal and informal learning delivered through state-of-the-art technology. With more than 20 years of experience at the intersection of education and enterprise transformation, Stephen has championed advancements in learning technology. At D2L, where he served as President, he played a pivotal role in scaling digital learning platforms for institutions and organizations across the globe. His background also includes forward-thinking roles at McGraw-Hill Education, Ellucian, Harvard Business School, and Babson College, where his teams worked closely with customers to transform learning globally. Stephen holds a Bachelor’s degree from Bowdoin College and an MBA from the F.W. Olin Graduate School of Business at Babson College.

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Connect With Our Host:
Dustin Ramsdell
https://www.linkedin.com/in/dustinramsdell/

About The Enrollify Podcast Network:
The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this bonus episode recorded live from EdTech Week 2025, Dustin chats with Matt Stinson, CRO at Starbridge. They discuss Matt’s journey to joining the team, and how their unique platform is enabling more efficient and effective partnerships to be forged between edtech companies and public institutions using AI.

Guest Name: Matt Stinson - Chief Revenue Officer at Starbridge

Guest Social: LinkedIn

Guest Bio: Matt Stinson is currently building Starbridge, the GTM Intelligence Platform for businesses selling to government & education. Starbridge helps partners leverage industry-specific buying signals - such as strategic plans, board meeting notes, budgets, grants, competitor contract expiration dates, and more - to build a tailored, outbound strategy that drives pipeline.

Before Starbridge, Matt led sales at Parchment on a journey to $100M in ARR selling to K12 districts, Higher Ed, and state governments before being acquired by Instructure. While at Parchment, he lived the challenge of selling to government and education entities. With the proliferation of spray-and-pray outbound, that challenge has only gotten harder.

- - - -

Connect With Our Host:
Dustin Ramsdell
https://www.linkedin.com/in/dustinramsdell/

About The Enrollify Podcast Network:
The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this bonus episode recorded live from EdTech Week 2025, Dustin chats with K. Rocco Shields, CEO of Genius Academy. They discuss the important work her and her team are doing partnering with institutions to create high quality, immersive learning content for a variety of disciplines. Rocco also shares a bit about her personal story that drives her work and underpins why it is so important.

Guest Name: K. Rocco Shields - CEO at Genius Academy

Guest Social: LinkedIn

Guest Bio: K. Rocco Shields, a celebrated filmmaker, has made a significant impact in both the film industry and education technology. She currently serves as CEO of Genius Academy which is an innovative educational platform that merges AI, cinematic storytelling, and immersive technologies to address the mental health crisis. Her transition from a successful filmmaker to an educational technology innovator was driven by a deep commitment to leveraging media for societal change and developing pioneering educational experiences.

- - - -

Connect With Our Host:
Dustin Ramsdell
https://www.linkedin.com/in/dustinramsdell/

About The Enrollify Podcast Network:
The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if innovation didn’t require a stroke of genius—just a willingness to be a little “-ish”? In this episode, Dustin chats with Tessa Forshaw and Rich Braden, co-authors of Innovation-ish, a new book that challenges the myths surrounding creativity and innovation. Drawing from years of teaching at Stanford and Harvard, Tessa and Rich share how higher ed pros can reframe innovation as accessible, iterative, and emotionally safe. This isn’t a startup pitch session—it’s a call to reclaim creativity as a teachable skill, one that’s essential for thriving in ambiguity.

Guest Name: 
Dr. Tessa Forshaw - Researcher & Instructor at Harvard University
Richard Cox Braden - Founder & CEO at People Rocket

Guest Bio: 
Dr. Tessa Forshaw - As a founding scholar of the Next Level Lab at Harvard University, Tessa specializes in using cognitive science to explore how people best work, learn, and innovate. She draws upon her academic research as a cognitive scientist and extensive background as a former designer at IDEO CoLAb and Accenture to turn the cognitive processes involved in design, creativity, and innovation into practical insights that can be applied in the flow of work. These insights are also the foundations of what she teaches as a design educator at Stanford University and now Harvard University. Recognized for her impactful design projects, Tessa is the recipient of multiple design awards: a Fast Company Design Award for General Excellence, two Core77 Industrial Design Magazine Design Awards, and the Australian American Chamber of Commerce Innovation Awards.

Richard Cox Braden - Rich Braden is the founder of People Rocket LLC, a strategic innovation firm based in San Francisco. With over 15 years of academic experience, Rich is a recognized thought leader in design thinking, leadership, and innovation. He is a design educator teaching at renowned institutions including Harvard University, Stanford University, Aalto University, and London Business School, helping shape future leaders. As CEO of People Rocket, he works with clients such as Airbnb, Google, the United Nations, Microsoft, Coca-Cola, Starbucks, and the Red Cross to drive strategic innovation and responsible AI solutions. Rich holds degrees in Computer and Electrical Engineering from Purdue University and resides in the San Francisco Bay Area.

- - - -

Connect With Our Host:
Dustin Ramsdell
https://www.linkedin.com/in/dustinramsdell/

About The Enrollify Podcast Network:
The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We’re pleased to have Faton Sopa from Manaferra back on the show this week (listen to his previous episode!) to discuss the recent research his team produced that unpacks new details about student search behaviors. Faton shares why traditional SEO tactics are no longer cutting it—and what institutions must do instead to gain visibility, build trust, and drive enrollment. Spoiler: it's time to ditch the one-channel strategy and embrace an omnichannel mindset rooted in real student data.

Guest Name: Faton Sopa - Co-Founder and CEO at Manaferra

Guest Social: LinkedIn

Guest Bio: Faton Sopa is the Co-Founder and CEO of Manaferra, a leading higher ed SEO agency helping universities and colleges grow enrollments. With 15+ years of experience in digital marketing, Faton has pioneered strategies that integrate data-driven insights with AI, Content and Analytics to deliver measurable results for universities and colleges in the US. Under his leadership, Manaferra has become a trusted partner for higher ed institutions looking to leverage SEO and Content to meet their enrollment goals. Passionate about transforming how institutions connect with prospective students in an increasingly competitive landscape, he frequently speaks on topics like AI, SEO, Analytics, and digital transformation in higher education.

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Connect With Our Host:
Dustin Ramsdell
https://www.linkedin.com/in/dustinramsdell/

About The Enrollify Podcast Network:
The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.