In this episode recorded live from Transact 360, Dustin sat down with Alison Cove, Founder and CEO at USEFULL, to discuss her company’s mission to make reusable containers the default—not the exception—on college campuses. What starts as a conversation about ditching plastic turns into a deeper exploration of how tech-forward systems can drive student behavior change, reduce operational costs, and spark cross-campus collaboration.

From stainless steel containers with library-style return systems to tackling the real cost of "compostable" packaging, Alison breaks down why convenience, accountability, and integration are the keys to making sustainability scalable.

Guest Name: Alison Cove, Founder and CEO, USEFULL

Guest Social: LinkedIn

Guest Bio: Alison Cove is the founder and CEO of USEFULL, the only tech-enabled, plastic-free takeout container solution for college and university campuses. USEFULL provides the tracking technology and durable containers that schools need to operate a successful zero-waste takeout program that eliminates waste, saves water, and reduces emissions to meet sustainability goals.  

Alison is on a mission. She created the USEFULL stainless steel reuse solution to solve a personal dilemma; like many others, she loves takeout food and drinks, but felt guilty about the trail of waste her habit was creating. In the research that led Alison to found USEFULL, one key takeaway emerged—you can’t solve a plastic problem with more plastic. To galvanize reuse in the healthiest, most sustainable way possible, Alison is committed to eliminating plastic and single-use packaging from the takeout stream at college dining operations, protecting students from microplastics, and driving lasting behavior change around reuse.

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Connect With Our Host:
Dustin Ramsdell
https://www.linkedin.com/in/dustinramsdell/

About The Enrollify Podcast Network:
The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this special live edition of the Higher Ed Geek podcast, recorded at the 2025 Engage Summit in Charlotte, host Dustin Ramsdell sits down with Brian Piper — AI integration consultant, author of Epic Content Marketing for Higher Education, and host of AI for U. Brian shares his insights on the future of AI in higher ed, the power of community in tech adoption, and why institutions must embrace change now. This episode is a must-listen for anyone exploring AI adoption, higher ed transformation, or marketing strategy in the age of automation.

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Connect With Our Host:
Dustin Ramsdell
https://www.linkedin.com/in/dustinramsdell/

About The Enrollify Podcast Network:
The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Live from the Engage 2025 Summit, Dustin chats with Carrie Phillips, Chief Communications and Marketing Officer at the University of Arkansas at Little Rock and creator of Lessons in Leadership. Carrie unpacks her leadership philosophy, her personal and professional AI journey, and why curiosity and calendar discipline are her secret weapons. From building custom GPTs to managing data-driven strategy in higher ed, Carrie brings candor, creativity, and clarity to the conversation.

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Connect With Our Host:
Dustin Ramsdell
https://www.linkedin.com/in/dustinramsdell/

About The Enrollify Podcast Network:
The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Live from the Engage 2025 Summit, Dustin sits down with Devin Purgason, Associate VP of Student Experience, Marketing, and Outreach at Forsyth Technical Community College. In this insightful and energizing conversation, Devin shares how Forsyth Tech became an early adopter of AI, how they’re integrating it across departments, and why staying grounded in student needs is the key to meaningful tech adoption. From building AI literacy to faculty development and platform implementation, Devin gets real about what works—and what still needs work.

Guest Name: Devin Purgason, Associate Vice President for Student Experience, Marketing & Outreach, Forsyth Technical Community College

Guest Social: LinkedIn

Guest Bio: As AVP of Student Experience, Marketing and Outreach at Forsyth Tech, Devin brings a rich blend of visual creativity, technological innovation, and a deep commitment to education. Devin's evolution as a media professional enriches his innovative student-focused strategies in higher education marketing. He has been honored with the AMA’s Emerging Higher Ed Marketer of 2024 Award, Winston Salem’s Under 40 Leadership Award, NC Triad Business Journal's 40 under 40 and multiple CASE awards. Devin is a graduate of Southeastern Seminary and holds a graduate certificate from Duke University.

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Connect With Our Host:
Dustin Ramsdell
https://www.linkedin.com/in/dustinramsdell/

About The Enrollify Podcast Network:
The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

This week, Dustin is pleased to welcome back higher ed design strategist and author Elliot Felix to discuss his forthcoming book, The Connected College. Together, they unpack what it takes to build institutions that work better together—from breaking down silos to smarter strategy execution. Elliot brings the wisdom of over 100 campus collaborations, offering a hopeful and highly practical roadmap for change. If your institution is wrestling with disconnection, dwindling resources, or just too many redundant tools and services, this episode is for you.

Guest Name: Elliot Felix, Partner, Buro Happold

Guest Social: LinkedIn

Guest Bio: Elliot Felix is a student success author, speaker, and consultant. He uses his background in design to create better connected colleges and universities by improving the spaces students learn and live in, the support services they rely on, and the technology they use. Over the last 20 years, he has spoken at events, taught courses on innovation, and worked with more than 100 universities including Carnegie Mellon, MIT, NYU, NC State, and the University of Virginia. brightspot, the higher education strategy consulting company he founded in 2011 was acquired by Buro Happold in 2020 where he now leads the higher education advisory practice.

Elliot’s book How to Get the Most Out of College was published in January 2022 and received a blue star from Kirkus Reviews, calling it “A knowledgeable, enthusiastic guide packed with strategies and encouragement.” His upcoming book The Connected College: Leadership Strategies for Student Success is arriving summer 2025.

- - - -

Connect With Our Host:
Dustin Ramsdell
https://www.linkedin.com/in/dustinramsdell/

About The Enrollify Podcast Network:
The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this episode recorded live from Transact 360, Dustin gets insights from Patrick Beirne who serves as Senior Director of Student Financial Services at Wayne State University. In this rare sit-down with a real-life bursar (finally!), Pat offers a front-line view of how digital transformation is changing the way institutions bill and collect payments—and why it matters more than ever.

From phasing out cash to embracing Apple Pay, Pat shares practical insight into building a student-centric (and parent-friendly) payment experience. Plus, he breaks down how integrations, centralization, and modernization are more than IT buzzwords—they’re make-or-break moves in the race to remain relevant and responsive in higher ed.

Guest Name: Patrick Beirne, Senior Director, Bursar & Student Financial Services, Wayne State University

Guest Social: LinkedIn

Guest Bio: Patrick Beirne has worked in Student Financial Services for 16 years across three university campuses, the last six as the Senior Director; Bursar & Student Financial Services at Wayne State University in Detroit, Michigan.  Patrick has extensive experience utilizing multiple Enterprise Resource Platforms and Integrated Payments solutions.   

Patrick is a student centric, retention focused leader, and is most proud of the collaborative partnerships made across campus that have paved the way to creatively recruit, retain, serve, and graduate university students.  Patrick fosters an organizational vision that strives to “retain every student” and “collect every dollar”.  In addition to this student retention and A/R recovery focus, Patrick focuses on data-driven analysis and decision making and the consistent evolution of business process enhancement and efficiency.

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Connect With Our Host:
Dustin Ramsdell
https://www.linkedin.com/in/dustinramsdell/

About The Enrollify Podcast Network:
The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this episode recorded live from Transact 360, Dustin chats with Read Winkelman from Transact about his unique dual lens of personal experience as a parent of college students and decades of professional experience. Read offers a compelling look at how mobile credentials are driving convenience, enhancing campus safety, and enabling smarter student support through real-time behavioral data.

From leveraging analytics to flag students who may need help, to imagining how AI and biometrics could soon personalize student services even further, this episode is packed with bold ideas and practical insights higher ed leaders need to hear.

Guest Name: Read Winkelman - Vice President of Market Development and Strategy at Transact + CBORD

Guest Social: LinkedIn

Guest Bio: Read Winkelman has worked with colleges and universities to develop plans for student success for more than 30 years. As an executive at Transact + CBORD and a parent of 3 – (2 in college and one more headed) he is both an advocate and a consumer of our technology. When not visiting customers, Read enjoys coaching hockey, hiking, road cycling or generally being active.

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Connect With Our Host:
Dustin Ramsdell
https://www.linkedin.com/in/dustinramsdell/

About The Enrollify Podcast Network:
The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this week’s episode, Dustin chats with Jennifer Lonchar, co-founder of AmbioEDU and higher ed marketing veteran, about the future of enrollment marketing—spoiler alert: it's already in your living room. Jennifer breaks down why performance TV (think streaming ads with measurable ROI) isn’t just the “next big thing”—it’s the now big thing. From her early days at Carnegie to launching AmbioEDU, she shares how she’s building smarter, AI-backed streaming strategies that finally make TV work for higher ed. Plus, a sneak peek into what makes the eduWeb Summit different and why it’s a must-attend this year.

Guest Name: Jennifer Lonchar, Co-Founder, AmbioEdu

Guest Social: LinkedIn

Guest Bio: Jennifer Lonchar brings almost two decades of expertise in higher education to her leadership of AmbioEdu, having worked in various roles focused on strategic enrollment and marketing. For over 13 years she worked for Carnegie, and was instrumental in bringing digital marketing to higher education. Her deep understanding of the challenges and opportunities within the sector has made her a sought-after leader in developing innovative solutions for enrollment and student engagement. 

Driven by a passion for enhancing the student experience and optimizing recruitment strategies, Jennifer co-founded AmbioEdu in 2023. This venture reflects her commitment to transforming higher education marketing through advanced technologies, including Performance TV and integrated digital solutions. AmbioEdu, under her leadership, harnesses cutting-edge tools to help universities connect with prospective students more effectively and efficiently, setting new standards in the field.

- - - -

Connect With Our Host:
Dustin Ramsdell
https://www.linkedin.com/in/dustinramsdell/

About The Enrollify Podcast Network:
The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this episode recorded live from Transact 360, Dustin sits down with Mike Maxsenti, SVP of Product at Genea, to explore how higher ed is embracing digital transformation—specifically in the world of campus security. They unpack how mobile credentials, cloud-based access systems, and IoT sensors are changing what it means to create a safe, smart, and student-friendly campus.

From eliminating tailgating to managing dynamic commuter access, this conversation goes beyond buzzwords and surfaces actionable ideas for campus leaders ready to upgrade their infrastructure and student experience.

Guest Name: Mike Maxsenti, SVP of Product, Genea

Guest Social: LinkedIn

Guest Bio: Mike Maxsenti is the Senior Vice President of Product at Genea, where he leads the product organization. As the co-founder of Sequr Access Control, acquired by Genea in 2019, Maxsenti leverages his expertise to drive customer-centric innovation, helping enterprise companies and commercial properties enhance security, efficiency, and user experience.

- - - -

Connect With Our Host:
Dustin Ramsdell
https://www.linkedin.com/in/dustinramsdell/

About The Enrollify Podcast Network:
The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this week’s episode, Dustin sits down with Kathleen deLaski — author of Who Needs College Anymore? — to explore why the traditional four-year degree is no longer the only path to career success. Kathleen shares insights from her research on alternative learning models, highlights innovative colleges embracing change, and lays out a vision for an experience-first approach to higher ed. They tackle everything from AI’s impact on entry-level jobs to the urgent need for affordability and new credentialing systems.

Guest Name: Kathleen deLaski - Founder & Board Chair at Education Design Lab

Guest Social: LinkedIn

Guest Bio: Kathleen deLaski is an education and workforce designer, as well as an author. She founded the Education Design Lab in 2013 to help colleges begin the journey to reimagine higher education toward the future of work. Her nonprofit has helped 1,200 colleges, orgs and economic regions design shorter, more affordable pathways for learners to achieve their economic goals. Stepping down after a decade as CEO of the Lab, Kathleen serves as board chair there and on the board of Credential Engine. She spends time as a senior advisor to the Project on Workforce at Harvard University and teaches human-centered design and higher ed reform as an adjunct professor in the Honors College at George Mason University, where she also served as an appointee to the Board of Visitors. Kathleen has long played a dual role as a philanthropist, managing the deLaski Family Foundation, which has been a 25-year grant maker in education reform, well-being, sustainable agriculture, and the arts.

- - - -

Connect With Our Host:
Dustin Ramsdell
https://www.linkedin.com/in/dustinramsdell/

About The Enrollify Podcast Network:
The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register