In this episode of Higher Ed Pulse, Mallory Willsea sits down with Kellie Campbell, the newly appointed CIO at the University of Vermont, to unpack the findings of Inside Higher Ed’s 2025 survey of CTOs and CIOs. The numbers confirm what many in Higher Ed already feel — AI is rapidly advancing on campus, but governance and policy are struggling to keep pace. Kellie brings her boots-on-the-ground expertise to the conversation, sharing how she’s building AI governance from scratch while the tech is already in full flight.

Related Articles: 
Inside Higher Ed/Hanover Research 2025 Survey of Campus Chief Technology/Information Officers
EDUCAUSE Framework for AI Literacy

Guest Name: Kellie Campbell, Chief Information Officer, University of Vermont

Guest Social: LinkedIn

Guest Bio: As Chief Information Officer and Vice President of Technology for the Vermont State Colleges System (VSCS), Kellie works in close partnership with the Council of Presidents to provide leadership, management, and strategy for the Information Technology (IT) shared services division. Inclusive of seven key service areas, the IT division provides direct IT services to the entire VSCS. Kellie also serves on the executive leadership team driving transformation objectives for the state colleges system. As a commissioner and committee co-chair on the Vermont Commission on Women, Kellie works with others on non-partisan issues to advance the rights and opportunity for women in the state of Vermont.

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Connect With Our Host:
Mallory Willsea 
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Welcome to the return of our Pulse Check series High School to Higher Ed.

In this episode, we will be recapping some of our discussions from our episodes in the Fall, focusing especially on questions we’ve received from listeners regarding those episodes.

Hosts: 
Kevin Cavanagh
Emma Cavanagh

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Connect With Our Host:
Mallory Willsea 
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Mallory Willsea sits down with Jackie Davis, strategic program leader and former global employee experience head at Salesforce, to unpack the new wave of AI-driven workforce shifts. From hiring freezes to job displacement, the conversation explores how higher ed leaders can maintain trust and reframe their strategies in the age of automation. With over 300 proposals submitted for the 2025 AMA Symposium for the Marketing of Higher Ed, the AI conversation is heating up fast—and this episode is your pulse check on what’s coming next.

Related Articles: 
Duolingo shifts to AI-first model, cutting contractor roles
CrowdStrike lays off 500 in latest example of AI costing people their jobs
IBM CEO Says AI Has Replaced Hundreds of Workers but Created New Programming, Sales Jobs
‘The frog is boiling’: is 2025 when AI finally comes for your job?

- - - -

Connect With Our Host:
Mallory Willsea 
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

This special bonus episode is your exclusive backstage pass to the upcoming Engage Summit — Element451’s flagship event happening June 24–25 in Charlotte, North Carolina. Host Erin Fields is joined by Element451 team members Erin Newton, Danielle Bradley, and Savanna Mcdede to break down why Engage is more than just another higher ed conference.

Register for Engage Summit 2025

- - - -

Connect With Our Host:
Mallory Willsea 
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

On this episode of Higher Ed Pulse, host Mallory Willsea sits down with John Carrere, Director of Recruitment and First-Year Experience at Pitt Community College, to unpack the sweeping AI Education for American Youth executive order. As the White House pivots to an "America First" AI policy, the directive mandates K–12 and colleges to integrate AI without offering new funding or infrastructure. Carrere brings a boots-on-the-ground perspective, exploring what this means for real institutions, students, and overworked staff. This episode offers a candid and insightful look into how community colleges are adapting quickly, creatively—and often under-resourced—to meet AI demands.

Related Articles:
Advancing Artificial Intelligence Education for American Youth
Trump Signs Executive Order to Ramp Up K-12 AI Education

- - - -

Connect With Our Host:
Mallory Willsea 
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Ryan Morabito sits down with Tariq Hassan, former CMO and Chief Customer Experience Officer at McDonald's USA, to unpack the evolving marketing landscape. From the critical role of first-party data to building a fearless, innovation-driven culture, Tariq shares leadership insights that higher education marketers can directly apply. This episode is a masterclass in marketing transformation, organizational alignment, and using failure as a strategic advantage.

Guest Name: Tariq Hassan

Guest Social: https://www.linkedin.com/in/tariqhassan1/

Guest Bio: Tariq Hassan is a dynamic, data-driven consumer marketing leader with a unique blend of general management, operational savvy, and digital and technology marketing transformation expertise. He brings over 20 years of world-class brand building across diverse categories for industry leaders including PepsiCo, Gatorade, GM, J&J, Mars, HP, Mercedes, and Emirates Airlines. Known for achieving results through creating and motivating collaborative teams, Tariq has a unique ability to anticipate consumer needs and exceed expectations—consistently driving in-market growth year over year.

- - - -

Connect With Our Host:
Mallory Willsea 
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this episode of Higher Ed Pulse, host Mallory Willsea sits down with Jeremy Tiers, VP of Admission Services at Tudor Collegiate Strategies and host of Enrollify’s Mission Admissions podcast, and Harrison “Soup” Campbell, Head of Community Experience at ZeeMee, to discuss groundbreaking new survey data from over 8,700 high school seniors on how they perceive AI in the college search process. The big reveal? Gen Z is using AI tools like ChatGPT, but they still crave human interaction — especially for the high-stakes stuff like admissions decisions and financial aid. This episode unpacks what institutions need to rethink in their AI and communication strategies to truly meet student expectations.

Guest Names: 
Jeremy Tiers, VP of Admission Services, Tudor Collegiate Strategies; host of Enrollify’s Mission Admissions podcast
Harrison “Soup” Campbell, Head of Community Experience, ZeeMee

Guest Socials:
Jeremy - https://www.enrollify.org/people/jeremy-tiers
Soup - https://www.linkedin.com/in/harrisoncampbell76/

Guest Bios: 
Jeremy - Over the past 10 years Jeremy Tiers has helped thousands of higher ed admissions and enrollment marketing professionals improve their communication, personal and organizational performance, and develop into effective leaders regardless of their title. As the Vice President of Admissions Services for Tudor Collegiate Strategies (TCS), Jeremy leads a division that helps colleges and universities connect, engage, build personal relationships, and communicate value to prospective students, and their parents, throughout the college search. Jeremy is an experienced speaker who leads dozens of training workshops each year and has keynoted numerous ACAC Conferences. He has also spoken multiple times at the NACAC National Conference, has been a presenter at well-known marketing conferences like eduWeb Digital Summit, the AMA Symposium for the Marketing of Higher Education, and HighEdWeb, and is the editor of a well-known, weekly college admissions and marketing email newsletter/blog.

Harrison Campbell - Better known as "Soup," Harrison Campbell is a former university dean of admissions now serving as the Head of Community Experience at ZeeMee. He is an innovative marketer and one of the higher education pioneers in leveraging social media to engage, connect, and communicate with students.

- - - -

Connect With Our Host:
Mallory Willsea 
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Welcome to Part 1 of this new Pulse Check series from Enrollify. In this episode, Host Ryan Morbido sits down with Seth Matlins, Managing Director of the Forbes CMO Network. With decades of experience on both the agency and client side, Seth unpacks what makes modern CMOs successful, how AI and ambiguity are shaping the future of marketing, and what higher ed leaders can learn from commercial brand strategies. This episode is a masterclass in marketing leadership, strategic storytelling, and bold decision-making.

Guest Name: Seth Matlins, CMO, Forbes

Guest Social: https://www.harrywalker.com/speakers/seth-matlins

- - - -

Connect With Our Host:
Mallory Willsea 
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Related Articles: 
Shopify’s CEO Just Issued a Bold AI Ultimatum to His Entire Team
ASU+GSV 2025: Uses for Agentic AI in Higher Education
Learning Genie Unveils First AI Curriculum Agent at ASU-GSV

- - - -

Connect With Our Host:
Mallory Willsea 
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Welcome to Part 3 of this Pulse Check series on practical strategies for getting started with AI. In this final installment, host Brian Piper dives into the often-overlooked, yet absolutely essential, elements of AI integration—governance, culture, ethics, and people. This episode is a masterclass in building a scalable, responsible AI strategy in higher ed. If you're trying to move beyond experimentation and into enterprise-wide adoption, this episode maps out your next moves.

Check out Brian's Podcast, AI for U: https://www.enrollify.org/podcasts/ai-for-u

- - - -

Connect With Our Host:
Mallory Willsea 
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register