The Application with Allison Turcio

In this episode, Allison speaks with Dr. Raquel Bermejo about the often-overlooked emotional challenges students face during the college search and application process. Raquel shares insights into how financial anxiety, fear of choosing the wrong college, and the weight of being a first-generation student can impact students’ ability to apply and enroll. Together, they discuss actionable strategies for enrollment marketers to create empathetic and supportive communications that address these emotional barriers and foster a culture of care.

Key “How-Tos” You’ll Hear in This Episode:

1. Address Student Financial Fears: Acknowledge and address the specific financial anxieties that students may face, including concerns about affordability, scholarships, and the steps in the financial aid process.
2. Personalize Communications to Reduce Application Anxiety: Replace generic reminders with empathetic messages that encourage students to reach out for support on specific application steps.
3. Support First-Generation Students by Reducing Pressure: Tailor communications to ease first-gen students’ fears about fitting in and academic preparedness. Show them multiple pathways for success rather than a single “right” college choice.
4. Encourage a “Culture of Care” Mindset: Shift institutional messaging to prioritize student wellbeing over institutional priorities, focusing on transparency, empathy, and student-centered processes.
5. Engage Students with Genuine Questions and Options: Use messaging that invites students to share their concerns in a straightforward, manageable way—such as by providing response options (A, B, C) for easier communication.

Research Study Link: https://www.ruffalonl.com/blog/enrollment/the-emotional-rollercoaster-of-college-planning-why-institutions-need-to-step-up-their-support/

Guest Name: Brianna Blackburn, Assistant Director of Social Media Strategy at Bowling Green State University (BGSU)

Guest Social: https://www.linkedin.com/in/bermejoraquel/

Guest Bio: Dr. Raquel Bermejo is a seasoned researcher and educator with a passion for understanding the complex journey of college-bound students and their families. With 15 years of experience teaching graduate courses in education at Purdue Global, Raquel brings a wealth of knowledge to her role analyzing existing research, conducting inquiries, and interpreting conversion data. Her original research studies with college-seeking students and parents provide invaluable insights into emerging trends and student behaviors. Raquel's work informs and enhances the services provided by her organization, helping to create a more supportive and inclusive path to higher education.

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this episode, Allison talks to Brianna Blackburn, Assistant Director of Social Media Strategy at Bowling Green State University (BGSU), about how social media can be a powerful driver of enrollment. Brianna shares her strategies for turning TikTok trends and Instagram posts into measurable enrollment outcomes and how her team has built a thriving online community of over 350,000 followers across various platforms. As a Gen Z-er, Brianna offers a fresh perspective on how to balance creativity with intention to engage prospective students, current students, parents, and alumni in a way that feels authentic and fun.

Key “How-Tos” You’ll Hear in This Episode:

1. Engage Prospective Students with Social Media Trends: Learn how to leverage trending sounds, viral challenges, and popular content formats to create engaging posts that attract and resonate with your target audience.
2. Optimize Social Media Platforms for the Enrollment Journey: Discover which platforms are most effective for prospective students and how to create a tailored experience on TikTok, Instagram, and YouTube to meet their needs.
3. Build Collaborative Campaigns Across Teams: Understand how to work with admissions teams, video production teams, and influencers to create consistent and engaging social media campaigns that align with enrollment goals.
4. Balance Multi-Generational Audiences on Social Media: Find out how to create content that appeals to multiple generations, from Gen Z to parents and alumni, without losing your brand’s unique voice.
5. Measure the Impact of Social Media Campaigns: Learn how to track success through key metrics like engagement, comments, and shares, and how to pivot when certain strategies aren't working.

Guest Name/Title/Employer: Brianna Blackburn, Assistant Director of Social Media Strategy at Bowling Green State University (BGSU)

Guest Social: https://www.linkedin.com/in/brianna-blackburn-71289a150/

Guest Bio: Brianna Blackburn is the assistant director of social media strategy at Bowling Green State University (BGSU) in Ohio, where she leads the BGSU social media team, cultivating an audience of more than 350,000 across platforms. Over the last seven years, Brianna has scaled and coached teams to develop and execute social campaigns that have driven engagement and audience growth, increased brand awareness and boosted sales and enrollment. She is also a social content creator and social media freelance consultant.

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Allison chats with Grant De Roo, founder and principal of ADV Market Research and Consulting. Grant shares his wealth of experience in conducting market research for colleges and universities, offering insights into how storytelling can become a potent tool for enrollment marketers. Together, they explore the critical role of brand clarity, the impact of storytelling on university messaging, and why focusing on the "plot" rather than the "character" makes a lasting impression on prospective students.

Key “How-Tos” You’ll Hear in This Episode:

• Craft narratives that go beyond data points and facts to create a memorable brand identity that resonates with prospective students.
• Explore how brand clarity influences retention rates, discount rates, net tuition revenue, and institutional desirability.
• Discover the direct correlation between ad spend and brand clarity, underscoring the importance of investing in marketing.
• Learn why prospective students are more interested in understanding the educational experience (plot) than finding affinity with others (character).

By the end of this episode, you'll be equipped with actionable strategies to leverage storytelling as a powerful tool to convey your institution's unique message, build a clear brand, and attract the right students.

For more info on the brand clarity research study, visit ADV Market Research.

Guest Name: Grant De Roo, Founder and Principal of ADV Market Research and Consulting 

Guest Social: https://www.linkedin.com/in/grant-de-roo-26062043/

Guest Bio: Grant De Roo is the Founder and Principal of ADV Market Research & Consulting, a higher education research and strategy firm. Grant conducts market research for colleges and universities around the country. In addition to frequent presentations for boards, cabinets, and faculty & staff groups, Grant is a frequent presenter at industry conferences, including AMA. Grant was previously the Director of Research & Strategy at a higher education marketing agency and formerly served as Associate Director of Admissions at Elon University. He holds an MBA in Data Analytics from Elon University.

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Julie Johnson Novara, a seasoned copywriter, shares her insights on how to craft compelling copy that resonates with different audiences, especially in the higher education sector. The conversation dives into the nuances of effective copywriting, common pitfalls, and practical strategies that enrollment marketers can use to improve their messaging and connect better with prospective students.

Key "How Tos" from this Episode:

• Segment and Personalize Your Emails: Understand your audience and tailor your messaging to their specific concerns and needs, especially when writing emails. Personalization can make recipients feel valued and more likely to engage.
• Address Audience Concerns Directly: Don’t shy away from addressing potential objections or concerns, such as the cost of education. Tackling these issues head-on with relevant stories or testimonials can build trust.
• Use Visualization Techniques: Before writing, visualize yourself as the student or audience member. This helps in creating content that truly speaks to their emotions and needs.
• Stay Consistent with Messaging: Ensure that all communication channels—from the website to social media—are consistent in messaging and brand voice to avoid confusing your audience.
• Utilize Copywriting Tools: Tools like content mapping and headline analyzers (e.g., Headline Studio by CoSchedule) can significantly improve the effectiveness of your copy by ensuring it aligns with both your goals and SEO best practices.

Guest Name: Julie Johnson Novara, Freelance B2B Copywriter & Content Creator 

Guest Social: https://www.linkedin.com/in/content-marketing-writer/

Guest Bio: A teacher-turned-writer, Julie spent 15 years teaching English for Speakers of Other Languages (ESOL) on three continents before turning her love of writing and education into a brand-building business. She’s thrilled about helping others communicate, so teaming up with marketers on content strategy and creation is… So. Much. Fun. Julie’s traveled the world but put down roots with her husband in central North Carolina.

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this episode, Allison sits down with Kristin Nichols, a seasoned higher ed marketing professional, to discuss the importance of aligning enrollment marketing with institutional strategy and brand messaging. The conversation touches on various aspects of strategic alignment, from web content audits to the importance of personalization and AI in marketing. Kristin shares her experiences and strategies from her extensive career, offering actionable insights for enrollment marketers looking to strengthen their institution's brand presence.

Key “How Tos” you’ll hear in this episode:

• Conducting an AI Audit: Learn how to use AI to evaluate your institution's website, ensuring that your content accurately reflects your brand and eliminating outdated or irrelevant information.
• Optimizing Web Content for Enrollment: Strategies for improving key web pages and ensuring a seamless user experience that aligns with institutional goals.
• Maintaining Brand Consistency Across Media: Tips on how to keep brand messaging unified across different media, including web, print, and social media, while tailoring it to specific enrollment audiences.
• Leveraging Campus Collaboration: How to work with various campus offices to ensure that enrollment marketing efforts are in sync with the larger institutional strategy.
• Utilizing AI for Enrollment Marketing: Explore the role of AI tools in life cycle marketing, focusing on acquisition, retention, growth, and advocacy to improve enrollment outcomes.

Guest Name: Kristin Nichols, Founder, Nichols Higher Education 

Guest Social: https://www.linkedin.com/in/nicholskristin/

Guest Bio: Kristin Nichols is a higher education marketing professional with a wealth of experience spanning over twenty years. Throughout her career, she has worked at several top-tier institutions in the Northeast region. Kristin's skills in market research, brand development, digital strategies, and enrollment marketing have made a lasting impact on the industry. Currently residing in suburban Boston with her husband Chris and their two young children, Kristin devotedly balances a dedication to both her career and family. As a strategist and leader, she continues to shape the landscape of higher education marketing by contributing to the growth and success of the institutions she guides.

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this special crossover episode, Allison Turcio, host of the Application with Allison Turcio, and Shane Baglini, host of Breaking Silos, are taking a deep dive into their popular session from Element451’s 2024 Engage Summer titled “There’s a GPT for That.” Shane and Allison take turns as interviewer and interviewee, and talk about the many ways marketers can us AI to expand capacity, increase efficiency and revolutionize the way they market programs, create content, analyze data and much more. 

Catch new episodes of The Application every other Tuesday, and new episodes of Breaking Silos every other Wednesday!

Guest Names:
Allison Turcio, Assistant Vice President for Enrollment and Marketing at Siena College
Shane Baglini, Senior Director of Marketing, Muhlenberg College

Guest Bios:
Allison Turcio - Allison Turcio, Ed.D., is Assistant Vice President for Enrollment and Marketing at Siena College, a marketing professor, freelance marketing consultant, host of The Application Podcast, and publisher of the Higher Education Marketer's Digest. She is known for her innovative and student-centered approach to college-wide marketing, market research, and enrollment communications efforts. The Siena team and their partners have won numerous awards, including a Best in Show Educational Advertising Award and AMA's inaugural Emerging Marketer in Higher Education Award She is a frequent presenter at industry conferences, including American Marketing Association’s Symposium for the Marketing of Higher Education, eduWeb and others. She serves on the Editorial Board for the Journal of Education Advancement & Marketing. Allison was selected for the Albany Business Review 40 Under 40 and Siena College’s Excellence in Administration award in 2020. She holds a doctorate degree in higher education leadership from Northeastern University, a master’s in communications and bachelor’s in English.

Shane Baglini - Shane Baglini leads Muhlenberg College's strategic recruitment and digital marketing efforts, manages all web and social media initiatives, and supports the College's brand and awareness endeavors across the institution. With a higher ed marketing career approaching a decade in length, Shane has a deep background in transforming strategies and tactics to maximize results and implementing best practices to meet institutional goals.

Guest Socials: 
Find Allison on LinkedIn: https://www.linkedin.com/in/allisonturcio
Find Shane on LinkedIn: https://www.linkedin.com/in/shanebaglini/

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this enlightening episode, Allison interviews Mickey Baines, a seasoned enrollment consultant with over 25 years of experience. Mickey shares his unique insights derived from his extensive study of Amazon's customer experience strategies and his hands-on experience in higher education. The discussion explores strategies to engage prospective students, the importance of new data collection points, managing the "messy middle" of the enrollment funnel, and how lessons from Amazon can enhance the student enrollment process.

Key “How Tos” you’ll hear in this episode: 

• Engage parents effectively
• Leverage CRM Data for personalization
• Tailor communications to reflect the student's journey stage and previous interactions
• Establish clear goals and outcomes for student experience initiatives

If you loved this episode, please leave us a review on your preferred podcast platform. Your feedback helps us grow and reach more higher ed professionals like you.

Guest Name: Mickey Baines, Partner, Kennedy & Company Education Strategies

Guest Social: https://www.linkedin.com/in/mickeyb/

Guest Bio: As a consultant and former practitioner in higher education, Mickey has over 25 years of experience building, implementing and leading enrollment and student success systems and teams. He spent almost a decade leading a successful adult education program at a small, private college in Pennsylvania that produced record results in enrollment, revenue and retention. It was this experience that helped him transition to consulting, where he assists many institutions expand and grow with the use of technology and sound enrollment strategies. At Kennedy & Company, Mickey leads the technology services practice. He oversees the practice’s growth, as well as the tech services team in their design, implementation and customization of CRM technologies. Under Mickey’s leadership, the practice has served over 225 colleges and universities. For two years, Mickey studied Amazon’s evolving efforts to design and deliver their customer experience, including an extensive review of books, public documentation and prior writings from founder and former CEO, Jeff Bezos, direct interviews with former Amazonians, listening to podcast interviews of current and former Amazon leaders and touring two Amazon facilities. His understanding of their principles and strategies, as well as his experience in higher education give him a unique perspective in what an Amazon-like experience can be in higher education. Outside of work, Mickey is a RV enthusiast, traveling to various destinations around the United States with his family every spring, summer and fall. Last summer, they headed west for a six-week journey to Banff and Jasper National Parks in Canada, followed by stops to the Badlands and Glacier National Parks in the United States. This summer, they began a series of treks across the east coast to visit 20 colleges and universities as Mickey’s son begins his college search.

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this episode, Allison welcomes back Louis Miller, partner at Electric Kite, for an in-depth discussion on the importance of owning your audience in higher education marketing. They explore how direct control over your communication channels can transform marketing strategies, reduce costs, and foster stronger relationships with prospective students. Through examples from Red Bull to HubSpot, they illustrate the impact of a media-minded approach and offer practical tips for higher ed institutions.

Key “How Tos” you’ll hear in this episode: 

• Diversify marketing efforts by building and nurturing your own platforms alongside using third-party channels.
• Invest in creating valuable, evergreen content that continues to attract and convert students over time
• Treat your institution as a content creator and publisher, focusing on topics that resonate with your target audience.
• Use various media formats (blogs, podcasts, videos) to tell compelling stories that attract and engage prospective students.
• Align your team around a clear content strategy and brand messaging to ensure consistency and authenticity across all channels.

If you loved this episode, please leave us a review on your preferred podcast platform. Your feedback helps us grow and reach more higher ed professionals like you.

Guest Name: Louis Miller

Guest Social: https://www.linkedin.com/in/louismiller/

Guest Bio: Louis Miller is a Partner at Electric Kite, a full-service creative marketing agency that specializes in helping higher education partners tell their stories in creative ways.

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this episode of The Application, Allison sits down with Lance Hydrick, an expert in higher ed technology, to discuss the critical role of the Request for Information (RFI) experience on university websites. Lance shares his insights on the shortcomings of traditional RFI forms and introduces innovative AI-driven solutions that transform the web experience for prospective students. They explore how personalized, dynamic content can engage students more effectively, providing them with the specific information they need instantly and creating a more seamless path from inquiry to enrollment.

Key “How Tos”

• Evaluate Your RFI Process
• Implement AI-driven tools to transform informational websites into experiential destinations
• Focus on understanding and addressing specific student needs in real-time
• Use AI to gather first-party data and create hyper-personalized experiences that mimic popular consumer platforms like Netflix

If you loved this episode, please leave us a review on your preferred podcast platform. Your feedback helps us grow and reach more higher ed professionals like you.

Guest Name: Lance Hydrick, CEO at Halda.AI

Guest Social Handles: https://www.linkedin.com/in/lancehydrick/

Guest Bio: Lance Hydrick is an entrepreneur with over 15 years of experience building and positioning software to help schools engage with students. He finds new ways to make the student journey more personalized and efficient, so that schools and students can find the right educational fit–fast. As a first-gen student from a single parent household, he cares deeply about higher education, helping students navigate the enrollment process, and keeping pineapple off of pizza.

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this special bonus episode of The Application, recorded live at eduWeb Summit 2024 in Philadelphia, PA, Dr. Alison Turcio brings listeners a unique man-on-the-street experience. Hear from higher ed marketing professionals as they share their insights on the sessions, innovations, and strategies that have caught their attention at this year's summit.

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register