Welcome to AI for Yield Season, a special mini-series of The Application! Each episode is short (less than 10 minutes!) and packed with actionable insights to help enrollment professionals use AI effectively during one of the busiest times of the year.

This episode dives into the key metrics to track in yield marketing, how AI can help analyze success, set up A/B and multivariate tests, and, most importantly, how to adjust strategies based on data-driven insights.

 Key “How Tos” You’ll Learn:

• Track the right metrics: email engagement, ad performance, deposit trends, event attendance, and chatbot interactions.
• Use AI to analyze student sentiment, predict yield likelihood, and identify high-performing messaging strategies.
• Set up and run A/B and multivariate tests efficiently with AI-generated content variations.
• Adjust outreach strategies based on AI-powered insights for continuous improvement.

If you’ve used AI in an innovative way for enrollment marketing, share your story with Allison! And don’t forget to subscribe to The Application and Allison’s newsletter at allisonturcio.com for more AI-driven strategies in higher ed.

- - - -

Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this episode, Allison sits down with Melody Ferguson, Dean of Admission at Pacific Lutheran University, who brings a dual perspective to the table: as an experienced enrollment leader and as a mom navigating the college search process with a high school senior and a sophomore. Melody shares eye-opening insights from her unique vantage point, revealing how being both a professional and a parent has reshaped her views on communication strategies, family engagement, and what it really takes to connect with today’s prospective students.

From the challenges of getting noticed among thousands of college emails to leveraging insights about Gen Z and Gen Alpha, this conversation dives into the future of enrollment marketing and the lessons Melody is taking back to her team at PLU.

1. Understand the Parent’s Role in the Search Process:
   • Learn why engaging parents early and effectively is essential to guiding a student’s college decision.
   • Discover why traditional assumptions about student-driven decision-making may be incomplete.
2. Influence the Influencers:
   • Discover the importance of targeting teachers, counselors, and coaches to amplify your messaging.
   • Explore strategies for micro-campaigns directed at niche influencers, like theater directors or local educators.
3. Adapt to the Next Generation of Students:
   • Identify differences between Gen Z and Gen Alpha and how those impact communication preferences.
   • Explore practical tactics like gamified quizzes to engage students and gather meaningful insights.
4. Personalize Communications at Scale:
   • Unpack the challenges of delivering authentic personalization and how to move beyond basic tactics like inserting a student’s name.
   • Hear how faculty-written notes and creative outreach campaigns can stand out in crowded inboxes.
5. Rethink Your Enrollment Funnel:
   • Understand why it’s critical to communicate the “why” behind your outreach—helping students and families see their fit with your institution.
   • Consider the impact of financial aid transparency and academic program alignment on a student’s final decision.

Guest Name: Melody Ferguson, Dean of Admission at Pacific Lutheran University (PLU)

Guest Social: https://www.linkedin.com/in/melody-ferguson-wa/

Guest Bio: Melody Ferguson, Dean of Admission at Pacific Lutheran University (PLU) in Tacoma, WA, has over 22 years of experience working at 3 very different universities. She is also the mom to a high school senior and sophomore, which has made this process a bit more personal.

- - - -

Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Welcome to AI for Yield Season, a special mini-series of The Application! Each episode is short (less than 10 minutes!) and packed with actionable insights to help enrollment professionals use AI effectively during one of the busiest times of the year.

In part three of the AI for Yield Season mini-series, Allison Turcio dives into a challenge every enrollment marketer faces—creating high-quality content quickly and efficiently. With growing demands for emails, social posts, landing pages, and event invitations, AI can be a powerful tool to enhance content creation without sacrificing quality.

This jam-packed episode walks through seven specific ways AI can help you optimize and scale your content efforts, from improving landing pages to personalizing event invitations.

Key “How-Tos” from This Episode:

• Fixing underperforming landing pages – Use AI to analyze clarity, persuasion, and conversion tactics.
• Finding and replicating high-performing content – Analyze top-performing emails, blog posts, and social content to create more of what works.
• Using proven marketing frameworks – Apply persuasive structures like Power of One, AIDA, and social proof to improve messaging.
• Writing stronger CTAs that drive action – Transform generic calls to action into compelling, engaging statements that get results.
• Turning student testimonials into multiple content pieces – Use AI to adapt one quote into LinkedIn posts, Instagram captions, and email snippets.
• Refreshing and modernizing old content – Quickly update past content for 2024 trends and Gen Z readability.
• Personalizing event reminders based on student interests – Customize invites at scale to make them feel personal and relevant.

Next Up:

In the next episode, Allison will cover how to track success when using AI for content creation. Subscribe so you don’t miss it!

- - - -

Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Allison and Carrie Chambers, a data-driven marketing strategist with over 15 years of experience in higher education, explore how to use historical data and strategic foresight to define actionable and achievable goals for enrollment marketing. Carrie shares practical examples, explains the dangers of relying too heavily on averages and percentages, and provides actionable tips for fostering collaboration across campus offices to access and utilize data effectively.

1. Define SMART goals that align with institutional priorities while inspiring and engaging teams.
2. Utilize historical data to uncover surprising trends and shift strategies.
3. Collaborate with campus partners to access and use data effectively without breaching privacy.
4. Avoid common pitfalls with averages and percentages in analyzing trends and presenting reports.

Track campaign performance using date-based data and overlaying initiatives for actionable insights.

Guest Name: Carrie Chambers, Associate Director of Marketing and Communication, Miami University

Guest Social: https://www.linkedin.com/in/carrieschererchambers/

Guest Bio: Carrie Chambers is a data-driven marketing strategist with over 15 years of experience in higher education. Her analytical approach has led to the successful implementation of a differentiated brand launch, innovative online learning programs, and recruitment strategies. She combines her analytical skills with a collaborative leadership style to develop and execute data-informed marketing initiatives that yield measurable results.  Based in Miamisburg, Ohio, Carrie balances her passion for data-driven decision-making with family life and personal interests in cooking, audiobooks, and reality TV.

- - - -

Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Welcome to AI for Yield Season, a special mini-series of The Application! Each episode is short (less than 10 minutes!) and packed with actionable insights to help enrollment professionals use AI effectively during one of the busiest times of the year.

In this episode of AI for Yield Season, Allison explores how AI can help higher ed marketers personalize student outreach—at scale. Yield season is crunch time, and students want to feel valued. But when managing communication with hundreds or thousands of admitted students, true personalization can feel impossible. That’s where AI comes in.

Allison walks through four powerful ways AI can help personalize communication efficiently, including a surprising insight into handwritten notes. You’ll also hear how AI can tailor content for different student groups, match students with the right resources, and refine ad campaigns to maximize engagement.

This episode is packed with actionable AI tactics to help enrollment teams work smarter, not harder, while delivering personalized experiences to prospective students.

✅ Using AI to create handwritten-style notes at scale – Learn why photocopied handwritten notes are just as effective and how AI can generate unique, warm messages for each student.

✅ Generating tailored content ideas for different student segments – Use AI to quickly brainstorm blog posts, emails, and social media content that resonate with groups like first-gen students, STEM students, and student-athletes.

✅ Matching students with the right content – Organize your university’s content library and leverage AI to surface the most relevant resources based on a student’s interests.

✅ Customizing ad campaigns for better engagement – Transform generic messaging into targeted digital ads for specific student groups to drive deposits.

🎧 Next Episode Preview: In Part 3 of AI for Yield Season, we’ll cover how to create better content, faster—so you can spend more time on the students who need it most. Make sure to subscribe so you don’t miss it!

- - - -

Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Allison is joined by Suzan Brinker, PhD, co-founder and CEO of Viv Higher Education and author of Pass Fail: The Urgent Need for Strategic Leadership in Higher Education. Suzan shares practical strategies and frameworks to help higher ed institutions create authentic differentiation in an increasingly competitive enrollment landscape. This conversation tackles why differentiation is no longer optional, how to get started with a strategy, and what metrics can prove it’s working.

Key “How Tos” You’ll Hear in This Episode:

• Leverage Brand Anthropology: Discover how to tell stories rooted in your institution’s history while aligning them with modern audiences.
• Build Differentiation Through Storytelling: Move beyond testimonials to create emotional, narrative-driven stories that resonate across the funnel.
• Integrate Research, Creative, and Activation: A clear three-step approach to crafting and implementing a differentiation strategy.
• Measure Success: Find out which quantitative and qualitative metrics signal that your brand differentiation efforts are working.

Guest Name: Suzan Brinker, Co-Founder & CEO, Viv Higher Education

Guest Social: https://www.linkedin.com/in/suzanbrinker/

Guest Bio: Suzan Brinker, PhD is a higher education strategist, marketer, author, and podcast host. She is the co-founder and CEO of Viv Higher Education, a Boston-based, woman-owned full-service marketing agency for colleges and universities.   Suzan is the author of Pass / Fail: The Urgent Need for Strategic Leadership in Higher Education, which was published in 2024. She also hosts the Higher Ed Leaders Podcast.  Suzan and her collaborative team specialize in helping colleges and universities differentiate themselves through market-aligned brands and programs rooted in market research, strategic planning, and a content-first approach to authentic marketing that builds trust and engages prospects at every stage of the funnel.   In addition to leading her agency team’s work across projects with institutions of all types and sizes for the past five years, Suzan brings in-house experience from her roles as   - Director of Marketing at Penn State World Campus - Director of Marketing at Northeastern University - Fractional CMO at Assumption University  Suzan grew up in Germany with a Turkish father and a German mother. She fell in love with American higher education when she came to the U.S. to study English as an undergraduate exchange student at St. Norbert College. From there, she earned her M.A. in communication from Marquette and her PhD in Higher Education from Penn State.   She lives in the Boston area with her husband and three children. 

- - - -

Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Welcome to AI for Yield Season, a special mini-series of The Application! Each episode is short (less than 10 minutes!) and packed with actionable insights to help enrollment professionals use AI effectively during one of the busiest times of the year.

In this first episode, Allison breaks down what AI can and can’t do for you. She shares real-world scenarios where AI can help speed up your outreach, personalize student interactions, and save time—without losing the human touch.

Key "How-Tos" You'll Learn in This Quick Episode:

✅ Use AI to Draft (But Not Replace) Personalized Emails – Speed up your writing while keeping it personal.
✅ Leverage AI for Smarter Student Meeting Prep – Summarize key student details in seconds.
✅ Know AI’s Limits – AI can’t replace human connection or strategic decision-making.
✅ Get Started with AI Today – Try simple, free AI tools with no complex setup required.
✅ Balance Efficiency with Authenticity – Use AI to handle repetitive tasks so you can focus on real conversations.

Next Up: How to Personalize Outreach at Scale Using AI – Don’t miss this bite-sized episode! Subscribe now.

- - - -

Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this episode, host Allison Turcio dives into the importance of collaboration in enrollment marketing with guest Greg Summers, a former provost turned higher ed strategist at BVK. Greg shares insights from his decades of experience on how enrollment marketers can engage faculty, staff, and leadership to ensure student recruitment efforts are cohesive, effective, and reflective of the institution's true identity.

From fostering cross-campus partnerships to addressing the complexities of academic culture, this episode is packed with actionable advice for enrollment marketers navigating one of higher ed’s biggest challenges.

Key “How Tos” You’ll Learn:

1. Foster faculty and staff collaboration: Build relationships and align communication strategies with departments across campus.
2. Define and deliver your institution’s brand promise: Use the student experience as a foundation for authentic and effective marketing.
3. Evaluate organizational readiness: Assess internal communication, strategic alignment, and leadership buy-in before launching major campaigns.
4. Educate campus stakeholders about marketing: Develop a strategic plan to clarify what marketing can and cannot do, using data to set realistic expectations.
5. Engage academic partners effectively: Create tools, templates, and messaging strategies that empower decentralized units to reinforce the institution's brand.

Guest Name: Greg Summers

Guest Social: https://www.linkedin.com/in/greg-summers-4b00819b/

Guest Bio: Greg Summers is a former faculty member and longtime higher education administrator who joined BVK to help universities develop and utilize focused brand positions as frameworks for integrated planning. In his ten years as a university provost, Greg helped manage the many challenges facing universities today, including the declining perceived value of higher education. His principal focus at BVK is helping colleges and universities to more fully leverage their brands to create meaningful student and stakeholder experiences that complement their marketing and communications.

Greg and BVK invite you to explore their new presentation, Beyond "Telling Our Story Better": How to Work with University Presidents, Provosts, and Deans, offered at no cost. This 1-hour, highly informative virtual session is designed for university brand marketing leaders and provides actionable insights, including:

• A proven step-by-step guide for engaging university leaders to position your MarComm office for success.
• Strategies to broaden campus leadership’s perspective and understanding of how marketing and communications can support objectives in rankings and reputation, recruitment and enrollment management, and fundraising.
• Methods for evaluating and improving your organizational readiness for brand and marketing initiatives, including determining resources and campus partnerships needed to achieve your goals.

This session is tailored to empower higher education marketers with the tools and strategies necessary to create meaningful collaboration and measurable outcomes.

- - - -

Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this episode of The Application, host Allison Turcio sits down with W. Kent Barnds, a veteran enrollment leader with over 30 years of experience, to tackle one of the hottest topics in enrollment marketing today: the shifting dynamics of campus visits. With students increasingly waiting to visit until after they’ve applied, how should colleges rethink their visit strategies? Kent unpacks the trends reshaping campus visit behavior, including the impact of social media and the rise of digital-first interactions. Enrollment marketers and admissions teams will walk away with actionable strategies for creating visits that drive yield and adapting their approach to meet today’s students where they are.

Key “How Tos” You’ll Hear in This Episode:

• Design visits that drive yield: Learn how to roll out the red carpet and make every visit count, even with fewer opportunities to connect in person.
• Use digital behaviors as new signals of interest: Move beyond traditional demonstrated interest metrics like campus visits and focus on social media engagement, email interactions, and off-campus touchpoints.
• Shift your messaging timeline: Rethink your communication flow to account for students who may skip the traditional pre-application visit.
• Maximize the power of student-generated content: Develop a strategy for leveraging authentic student voices on platforms like TikTok and YouTube to influence prospective students.

Incentivize visits strategically: Explore creative ways to make campus visits more attractive, from scholarships to priority housing.

Guest Name: W. Kent Barnds, Executive Vice President for Strategy & Innovation + Vice President of Enrollment & Communication, Augustana College

Guest Bio: W. Kent Barnds is a seasoned professional with over 30 years of experience in higher education, known for his strategic acumen and proficiency in driving organizational success. With a career marked by a variety of leadership roles, Kent has become a trusted advisor and strategist, particularly within the non-profit sector.  Kent's expertise lies in crafting and implementing effective strategies that align with the mission and goals of non-profit organizations. His strategic vision has played a pivotal role in advancing the objectives at Elizabethtown College and Augustana College, contributing to their sustained growth and impact. Through his strategic leadership, Kent has demonstrated an unwavering commitment to enhancing the quality of education and the overall experience for students.  Having served in key leadership positions, including Vice President for Enrollment, Communication, and Planning at Augustana College and as the Executive Vice President at Augustana College, Kent has honed his skills in strategic planning, enrollment management, and communication. His experience equips him with a comprehensive understanding of the challenges and opportunities facing higher education institutions and non-profits today.  Kent Barnds is recognized for his ability to foster collaboration and engage diverse stakeholders in the planning process. His approach involves a keen understanding of market trends, data analysis, and a forward-looking mindset that positions organizations for long-term success. His track record of successful strategic initiatives underscores his capacity to navigate complex landscapes and drive positive change.   In planning sessions, Kent brings a unique blend of analytical rigor, creative thinking, and effective communication. His skills in synthesizing diverse perspectives and facilitating consensus make him an invaluable asset in strategic discussions. Kent's strategic foresight and ability to translate vision into actionable plans have consistently delivered results, elevating the organizations he has served.  As a thought leader in higher education strategy, Kent Barnds continues to make significant contributions to the field. His commitment to innovation, collaboration, and excellence positions him as a sought-after partner for organizations looking to chart a course for success in an ever-evolving national and international landscape.

- - - -

Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this episode, Allison sits down with Jason Keath, co-founder of SocialFresh and a strategist at Convince and Convert, to unpack how prospective students are researching colleges in 2024-2025. Drawing from recent research involving over 1,400 Gen Z students, Jason reveals what’s driving college decisions, where students are finding trusted information, and how enrollment marketers can adapt their strategies to meet students where they are. From website optimization to social media and email, this episode is packed with actionable insights to refine your enrollment marketing game.

Key "How-Tos" You'll Hear in This Episode:

• Optimize Your Website for Prospective Students: Ensure your homepage prioritizes key college decision factors like majors, financial aid, and campus life.
• Leverage UGC and Video Content Effectively: Develop student-generated content and organize it into search-friendly playlists on platforms like YouTube.
• Encourage Authentic Peer Voices: Build student creator programs with clear incentives and amplify their content through both institutional and personal channels.
• Refine Your Email Marketing Strategy: Use email to share authentic student stories and incorporate engaging visuals like GIFs to boost video engagement.

Invest in YouTube as a Strategic Priority: Use short-form and playlist content to provide trusted insights and answers to student questions.

Guest Name: Jason Keath, Cofounder, Social Fresh and Strategist, Convince & Convert

Guest Social: https://www.linkedin.com/in/jasonkeath/

Guest Bio: Jason Keath was one of the first people in the world to run ads on Facebook in 2004. He co-founded Social Fresh, the original social media conference and consultancy, and collaborates with brands as an expert in social media, performance marketing, and creative strategy.  He is also a strategist with the consulting firm Convince & Convert, where he currently leads research on higher education enrollment and how Gen Z makes college decisions.

2024 Higher Education Marketing Report: https://www.convinceandconvert.com/higher-ed-report/

- - - -

Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register