The Application with Allison Turcio

By Allison Turcio

The Application is your playbook for the ever-evolving world of higher education enrollment marketing. This podcast zeroes in on the niche, often-unexplored areas of the field, delivering a potent mix... more

1313 ratings

FAQs about The Application with Allison Turcio:

How many episodes does The Application with Allison Turcio have?

The podcast currently has 131 episodes available.

The Application with Allison Turcio episodes:

July 14, 2026Ep. 100: What 99 Conversations Taught Me About Enrollment Marketing
For the 100th episode of The Application, Allison Turcio isn't looking back. She's looking at the assumptions shaping enrollment marketing and asking whether they're still true. After 100 conversations with enrollment leaders, marketers, researchers, financial aid experts, student affairs professionals, and higher education innovators, four themes kept resurfacing. They challenge some of the most common beliefs in our industry: Is enrollment marketing really about communication? Do institutions build trust, or do people? Should students have to figure out how higher ed works? And does more information actually lead to better decisions? Drawing on lessons from 100 episodes of The Application, Allison offers a practical framework for creating experiences that build trust, reduce friction, and help students move forward with clarity and confidence.
Join us as we discuss:
[3:24] Assumption #1: Enrollment Marketing Is About Communication

[9:46] Assumption #2: Institutions Build Trust

[14:46] Assumption #3: Students Will Figure It Out

[19:39[ Assumption #4: More Information Leads to Better Decisions
Check out these resources we mentioned during the podcast:
Student Fans: Using Taylor Swift’s Playbook for Higher Ed Success

Student-Shaped Storytelling: Why Real Voices Outperform Polish

Marketing People Remember: Inside Fordham’s Experiential Pizza Pop-Up

How ODU Boosted Admitted Students Day Attendance by 30% in One Year

Rethinking Search Marketing and How to Help Students Find Right-Fit Colleges

Empowering First-Gen College Students: Enhancing Website User Experience

Why Clear Communication is a Top Enrollment Tactic

How to Unlock the Power of Your .Edu

Strategies for Reaching Hispanic Students and Families

Inclusive Strategies for Marketing to International Students

If Financial Aid Is an Afterthought, Your Marketing Strategy Is Broken

The Roosevelt Pledge: How a Free Tuition Promise Drives Enrollment and Revenue

Turn FAQs into Strategy: The Power of a Blog for Admissions

Cost, Clarity, and Connection: The Case for a Parent-First Strategy
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.

- - - -

Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
...more
28min
June 30, 2026Ep. 99: Stay Dangerous: How to Build an Enrollment Team That’s Ready for Tomorrow
Enrollment teams are being asked to do more than ever before, but many institutions are still operating with structures designed for a very different era of higher education. In this episode, Allison talks with Jack Corby, VP at Stevens Strategy, to explore what happens when enrollment teams outgrow their organizational structure. From data fluency and systems thinking to project management and team design, Jack shares what modern enrollment operations need to succeed and where many institutions are getting stuck. They discuss the growing tension between relationship-driven recruitment and increasingly technical enrollment work, how leaders can tell the difference between being understaffed and misstructured, and why curiosity, adaptability, and cross-functional collaboration matter more than ever in higher ed today.
Join us as we discuss:
[2:13] What “stay dangerous” means and how to learn your team’s strengths

[14:30] Early warning signs that your internal departments aren’t aligned

[20:31] Understaffed or misstructured? How leaders can tell the difference
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.

- - - -

Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
...more
31min
June 16, 2026Ep. 98: Building Healthy Creative Cultures that Deliver Authentic Student Stories
In this episode, Allison sits down with Webb Lewis, Assistant Director, Marketing & Brand Strategy at the University of Mississippi, for a thoughtful conversation about burnout, creativity, purpose, and remembering your why in higher education marketing. They explore what happens when marketing becomes more transactional than transformational, why authentic storytelling matters more than ever, and how staying connected to students can bring fresh energy and meaning back to the work.
Join us as we discuss:
[2:20] Why pressure on enrollment teams drives transactional marketing

[10:48] How Ole Miss scaled its ambassador model across campus

[22:01] Why student-centered content is the key to breaking through the noise
Check out these resources we mentioned during the podcast:
EduWeb

Smart Brevity
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.

- - - -

Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
...more
29min
June 02, 2026Ep. 97: How ODU Boosted Admitted Students Day Attendance by 30% in One Year
In this episode, Allison talks with Ashley Miller, Associate Vice President of Enrollment Management at Old Dominion University, about the strategy, resilience, and teamwork behind one of ODU’s most successful admitted student events to date. Ashley shares how her team increased their Admitted Student Day attendance to more than 3,300 students and guests while navigating an incredibly difficult season on campus. From building a stronger enrollment marketing operation to creating more personalized student experiences, this conversation explores what it means to lead with resilience, empathy, and accountability during difficult moments.
Join us as we discuss:
[2:46] Why building an in-house enrollment marketing team was key to ODU’s success

[14:07] Reconnecting with the “why” behind enrollment work

[19:27] Leaning into leadership during your institution’s most challenging moments
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.
Guest Name: Ashley Miller
Giuest Social: https://www.linkedin.com/in/ashley-miller-iukelleygrad/
Guest Bio: Ashley Miller currently serves as the Associate Vice President of Enrollment Management at Old Dominion University (ODU). As ODU’s chief enrollment officer for campus. Ashley earned her Bachelor of Science in Marketing and Master of Science in Data Science, both at Indiana University. She received her Doctor of Education in Leadership and Innovation from Purdue University Global.

- - - -

Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
...more
26min
May 19, 2026Ep. 96: If Financial Aid Is an Afterthought, Your Marketing Strategy Is Broken
Financial aid is often treated like a backend function post-enrollment after the student has already decided. But in reality, it shapes everything. In this episode, host Allison talks with Rachel Gordon, VP of Student Financial Aid Services at American University of Antigua College of Medicine, about what happens when financial aid and marketing stop operating in silos and start working together. They explore why cost is one of the most emotional parts of the student journey, and how the way we talk about it can either create clarity or create risk. Rachel shares how financial aid teams support students through complex, real life moments, and why that work often continues long after graduation.
Join us as we discuss:
[1:48] Why admissions is the window and financial aid is the door for students

[8:51] Avoiding higher ed jargon and speaking human-to-human

[19:04] The role financial aid plays in lifelong relationships with alumni
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.

- - - -

Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
...more
26min
May 05, 2026Ep. 95: The Roosevelt Pledge: How a Free Tuition Promise Drives Enrollment and Revenue
What if affordability isn’t just a financial aid strategy, but a positioning strategy? In this episode, we sit down with Nicole Barron, Senior VP of Enrollment Management at Roosevelt University, to unpack the Roosevelt Pledge, a program guaranteeing free tuition for qualifying students. What started as a tuition reset became a clear, compelling promise that now drives nearly 40% of their application pool. Nicole shares how Roosevelt turned complexity into clarity, using financial aid modeling, competitive data, and thoughtful marketing to increase enrollment, improve retention, and grow net tuition revenue all at once.
Join us as we discuss:
[2:08] How Roosevelt moved from a tuition reset to affordability positioning

[11:14] Internal buy-in and making the case for an affordability pledge

[16:29] The full-cycle impact and future outlook of the Roosevelt Pledge
Check out these resources we mentioned during the podcast:
The Roosevelt Pledge

EAB

Market View
To hear this interview and many more like it, subscribe on
Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.

- - - -

Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
...more
25min
April 21, 2026Ep. 94: Beyond SEO: The New Content Strategy for AI-Driven Enrollment
AI isn’t just changing how students search for colleges, but changing how they decide. In this episode, we talk with Jason Smith, Founder of OHO Agency, about how generative AI tools like ChatGPT are becoming a new layer of the enrollment funnel. With more than 75% of students now using AI in their college search, institutions risk being evaluated, compared, and even eliminated before a student ever visits their website. Jason also introduces the AI Visibility Scorecard, a tool OHO designed to help institutions understand how they’re represented in AI and where critical content gaps exist.
Join us as we discuss:
[2:03] The shift from traditional search to personalized AI-filtered questions

[10:08] How the AI Visibility Scorecard gauges your school’s AI search “rankings”

[18:18] Why AI-powered visibility is really a content strategy shift
Check out these resource s we mentioned during the podcast:
AI Visibility Scorecard
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.

- - - -

Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
...more
24min
April 07, 2026Ep. 93: Student-Shaped Storytelling: Why Real Voices Outperform Polish
What if the students already on your campus could shape your most powerful stories? Greg Carter, Director of Strategic Enrollment Marketing and Communications at Virginia Tech, joins Allison to share how they built a student-powered storytelling engine that actually moves the needle. In 2022, his team shifted student content from peer chatter to future-student focus, without handing students a script. The 100-plus Hokie Ambassadors aren’t just tour guides. They’re storytellers, creating thousands of real belonging moments. Authentic voices beat polished campaigns here. The strategy is simple: put students in the room, give them the mic, and let their perspectives steer the story forward.
Join us as we discuss:
[3:15] The dining hall reel that hit 210K views

[13:23] VT’s scholarship storytelling shift and why outcomes matter more

[16:20] Why marketing meetings need students in the room
Check out these resources we mentioned during the podcast:
Eduweb
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.

- - - -

Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
...more
24min
March 24, 2026Ep. 92: Marketing People Remember: Inside Fordham’s Experiential Pizza Pop-Up
Higher ed marketing teams are competing in one of the noisiest environments we’ve ever seen, and traditional tactics often get lost in a “sea of sameness.” So Fordham University tried something different. At the NACAC conference, the team transformed a pizza shop across the street into a fully branded Fordham pop-up experience. With New York style pizza, music, and Fordham branding everywhere, the activation drew nearly 1,000 attendees in a single day. In this episode, Allison talks with Justin Bell and Laura Cioffi about how the idea came together, what they learned from launching the pop-up, and why experiential marketing works best when it’s amplified by traditional campaigns.
Join us as we discuss:
[2:25] How Fordham brought a piece of New York to Columbus

[11:17] What success and ROI look like in experiential marketing

[17:50] Why experiential marketing needs amplification with traditional marketing
Check out these resources we mentioned during the podcast:
NACAC

EduWeb Summit
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.

- - - -

Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
...more
25min
March 10, 2026Ep. 91: Higher Ed Marketing as Service: Own the Student Experience
What happens after a student clicks “Request Information”? For most institutions, that’s where marketing’s job ends. For our guest, that’s where it begins. Devin Purgason, Associate VP of Student Experience at Forsyth Technical Community College, explains how rethinking marketing as service transformed enrollment, strengthened persistence, and improved completion. By merging marketing with student care, restructuring onboarding, and investing in paid student influencers, Devin argues that the goal of marketing isn’t just more leads. It’s better outcomes.
Join us as we discuss:
[2:11] Why navigating a website is homework to Gen Z

[14:40] Why the goal of marketing should be completion

[22:40] Bringing human-centric marketing into your social media
Check out these resources we mentioned during the podcast:
American Marketing Association Conference
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.

- - - -

Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
...more
31min

FAQs about The Application with Allison Turcio:

How many episodes does The Application with Allison Turcio have?

The podcast currently has 131 episodes available.

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The Application with Allison Turcio

FAQs about The Application with Allison Turcio:

How many episodes does The Application with Allison Turcio have?

The Application with Allison Turcio episodes:

FAQs about The Application with Allison Turcio:

How many episodes does The Application with Allison Turcio have?

More shows like The Application with Allison Turcio

The Daily

Higher Ed Pulse

Hard Fork

The Higher Ed Marketer

Confessions of a Higher Ed CMO — with Jaime Hunt