Allison unpacks a powerhouse session from EduWeb 2025 featuring Montclair State University’s innovative approach to enrollment marketing. By leveraging National Student Clearinghouse data and integrating it into Slate, Montclair isn’t just re-engaging stop-outs—they’re stealing market share and rewriting program value props with clarity and confidence. From “spring-back” campaigns to faculty-driven messaging makeovers, this is a masterclass in data analytics in higher education done right. If you're serious about using marketing strategy for student recruitment and want to put actionable data to work across your institution, don’t miss this one.

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

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The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

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