Reporting from eduWeb Summit 2025, Allison Turcio unpacks groundbreaking research presented by Faton Sopa of Manaferra — research that redefines how students actually search for colleges in today’s digital-first landscape. Spoiler alert: the traditional enrollment funnel is officially broken. From anonymous, omnichannel discovery journeys to the increasing influence of AI and TikTok on college decision-making, this episode reveals what enrollment marketers must do now to stay competitive. Whether you’re still relying on Google Ads or wondering how to optimize for ChatGPT and Gemini, Allison breaks it all down into four urgent, actionable takeaways.
Tune in for an energizing, data-driven conversation that challenges the status quo and maps out the next era of enrollment marketing strategy.

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Allison Turcio
https://www.linkedin.com/in/allisonturcio/
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The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

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