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In this episode of Confessions of a Higher Ed Social Media Manager, host Jenny Li Fowler chats with Erica Colaianne, Director of Social Media at the University of Michigan, about the critical art of understanding your audience and staying nimble on social. From building out detailed platform-specific personas to crafting crisis-proof content, Erica shares how her newsroom roots and strategic thinking shape her approach to higher ed communications. If you're looking for real-world strategies for smarter social media management, this is the episode you’ve been waiting for.
Guest Name: Erica Colaianne, Director of Social Media, University of Michigan
Guest Social: LinkedIn
Guest Bio: Erica Colaianne is the Director of Social Media at the University of Michigan where she leads the social communications team that creates dynamic content every day for audiences of more than 2.6 million. Representing a world-class institution known for academic excellence, innovative research, and a vast global alumni network, she strategizes content to continuously educate and engage all audiences. She also drives the coordination of cohesive content strategies for the university, bringing social communicators across U-M together. Through her work cultivating engaged communities and building trust with audiences, she leads strategies that successfully demonstrate the immense impact of the university and encapsulate the Wolverine experience.
Erica previously worked in communications and marketing at Wayne State University and prior to joining the higher education community she led communications and marketing efforts for a range of organizations including healthcare, media companies and nonprofits. She graduated from Wayne State University with a bachelor’s degree in journalism and received a master’s degree in integrated marketing communications from Eastern Michigan University.
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Connect With Our Host:
Jenny Li Fowler
https://www.linkedin.com/in/jennylifowler/
https://twitter.com/TheJennyLi
About The Enrollify Podcast Network:
Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.
Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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In this episode of Confessions of a Higher Ed Social Media Manager, host Jenny Li Fowler chats with Erica Colaianne, Director of Social Media at the University of Michigan, about the critical art of understanding your audience and staying nimble on social. From building out detailed platform-specific personas to crafting crisis-proof content, Erica shares how her newsroom roots and strategic thinking shape her approach to higher ed communications. If you're looking for real-world strategies for smarter social media management, this is the episode you’ve been waiting for.
Guest Name: Erica Colaianne, Director of Social Media, University of Michigan
Guest Social: LinkedIn
Guest Bio: Erica Colaianne is the Director of Social Media at the University of Michigan where she leads the social communications team that creates dynamic content every day for audiences of more than 2.6 million. Representing a world-class institution known for academic excellence, innovative research, and a vast global alumni network, she strategizes content to continuously educate and engage all audiences. She also drives the coordination of cohesive content strategies for the university, bringing social communicators across U-M together. Through her work cultivating engaged communities and building trust with audiences, she leads strategies that successfully demonstrate the immense impact of the university and encapsulate the Wolverine experience.
Erica previously worked in communications and marketing at Wayne State University and prior to joining the higher education community she led communications and marketing efforts for a range of organizations including healthcare, media companies and nonprofits. She graduated from Wayne State University with a bachelor’s degree in journalism and received a master’s degree in integrated marketing communications from Eastern Michigan University.
- - - -
Connect With Our Host:
Jenny Li Fowler
https://www.linkedin.com/in/jennylifowler/
https://twitter.com/TheJennyLi
About The Enrollify Podcast Network:
Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.
Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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