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Ep. 240 | Getting started with ABM- tips on planning and execution. Ft. Heather Adkins
In this episode, Heather Adkins discusses account-based marketing, sharing the tips that she's accumulated around planning and execution. She discusses what ABM is, how to practice joint-account planning and what are ABM KPIs, and how to measure them?
Contact Heather Adkins| Follow us on LinkedIn.
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By Demandbase
5
55 ratings
In this episode, Heather Adkins discusses account-based marketing, sharing the tips that she's accumulated around planning and execution. She discusses what ABM is, how to practice joint-account planning and what are ABM KPIs, and how to measure them?
Contact Heather Adkins| Follow us on LinkedIn.
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