In this episode, Heather Adkins discusses account-based marketing, sharing the tips that she's accumulated around planning and execution. She discusses what ABM is, how to practice joint-account planning and what are ABM KPIs, and how to measure them?
<a href="https://www.linkedin.com/in/heather-adkins-b32a9056" target="_blank">Contact Heather Adkins</a>| <a href="https://www.linkedin.com/company/sunny-side-up-podcast/">Follow us on LinkedIn</a>.

In this episode, Heather Adkins discusses account-based marketing, sharing the tips that she's accumulated around planning and execution. She discusses what ABM is, how to practice joint-account planning and what are ABM KPIs, and how to measure them? Contact Heather Adkins| Follow us on LinkedIn.

In this episode, Heather Adkins discusses account-based marketing, sharing the tips that she's accumulated around planning and execution. She discusses what ABM is, how to practice joint-account planning and what are ABM KPIs, and how to measure them?
<a href="https://www.linkedin.com/in/heather-adkins-b32a9056" rel="noopener noreferrer">Contact Heather Adkins</a>| <a href="https://www.linkedin.com/company/sunny-side-up-podcast/" rel="noopener noreferrer">Follow us on LinkedIn</a>.

Ep. 240 | Getting started with ABM- tips on planning and execution. Ft. Heather Adkins

Sunny Side Up is now 'OnBase', the no-fluff, all-impact B2B podcast bridging the divide between sales and marketing. Hear from the sharpest minds in B2B as they share revenue-boosting tactics and lessons straight from the frontlines and help you solve your toughest challenges.

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Ep. 240 | Getting started with ABM- tips on planning and execution. Ft. Heather Adkins

Ep. 240 | Getting started with ABM- tips on planning and execution. Ft. Heather Adkins

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