Turned On Podcast

Ep 241: Three Secrets that Give You Permission To Market and Brand Like a Rock Star


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  •  TALK ABOUT THE DIPS, NOT JUST THE TRIPS
  • Importance of authenticity:
    Sharing genuine stories and vulnerabilities is key to building trust, while inauthentic attempts at emotional storytelling can be easily detected by audiences and may even backfire.
  • DON”T BE VANILLA.  HAVE A STYLE. TAKE RISKS
     The great Oscar Wilde quote goes "Be yourself, everyone else is already taken"
  • Authentic voice: Speak in a way that feels natural to you, reflecting your personality. Wear what makes you comfortable.
  •   NOT EVERYTHING IS A HIT
     Not everything you do is going to be awesome or even resonate. That's ok. Not everything needs to be a No. 1. In fact, it's rare to have a number one hit on the Billboard Hot 100 because only about 3.7% of songs on the chart have reached that position. 
     
    Some of the most popular artists who have never achieved a number one hit on the Billboard Hot 100 include: Bruce Springsteen, Led Zeppelin, James Brown, Creedence Clearwater Revival, The Backstreet Boys, One Direction, Missy Elliott, Jimi Hendrix, and Tom Petty;

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Turned On PodcastBy Angelike and David Norrie

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