OnBase: Smashing Sales and Marketing Misalignments

Ep. 242 | Learn how to generate lead with data science


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In this episode, Rik Walters discusses data science for executives. We learn a new take on data science that talks about projecting and not predicting data. Rik dives deeper into the nuances of anonymous ID tagging, explaining how it’s being used by companies and brands today to provide a better customer experience and to skyrocket sales!

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OnBase: Smashing Sales and Marketing MisalignmentsBy Demandbase

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