Food Business Success® with Sari Kimbell

Ep #244 Test Before You Invest with Lara Fordis: Market Research Strategies to Inform Your Business Decisions


Listen Later

Market research can make a huge difference in your product offering and launch strategy, but bad data can be worse than no data at all according to my guest,  Lara Fordis. 

In this episode, Lara returns to discuss how market research has evolved in the CPG industry over the past four years, particularly with the emergence of AI tools that have made research both more accessible and potentially misleading. Lara shares insights on how entrepreneurs can properly validate their product ideas beyond the "echo chamber" of friends and family, highlighting the importance of getting feedback from representative target audiences who will actually pay for your product. We learn about the benefits of in-home use testing (IHUT), how to avoid common survey pitfalls like double-barreled questions, and why understanding your product's unique differentiation is crucial for success. 

Whether you're launching a new food product or scaling your existing brand, this conversation provides valuable perspectives on gathering meaningful consumer insights that can save you from costly mistakes and help you develop a viable market proposition.

Find out more info about Lara's work and new course at http://fordisconsulting.com or email her at [email protected]

🎄The Holiday Ready Bootcamp 🎄kicks off August 11th! Get your holiday plan done and access over $300 in bonuses including 2 months in Fuel membership. → Use code HRBPODCAST75 to see $75 and get bootcamp access today!

Not sure about the bootcamp? Get your free Holiday Ready Checklist here.

Brand new training just dropped 🧨 and it's FREE! Get the three-part video series: 3 Ways to Sell → click here

Pick up your copy of "Key Ingredients" on Amazon here.

Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.

When you are ready to make the leap, get the support and accountability you need to create a beautiful business!

  • Get Food Business Success to launch and scale to $100K guaranteed
  • Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business
...more
View all episodesView all episodes
Download on the App Store

Food Business Success® with Sari KimbellBy Sari Kimbell

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

43 ratings


More shows like Food Business Success® with Sari Kimbell

View all
This American Life by This American Life

This American Life

90,802 Listeners

The Joe Rogan Experience by Joe Rogan

The Joe Rogan Experience

225,542 Listeners

The Vergecast by The Verge

The Vergecast

3,665 Listeners

How I Built This with Guy Raz by Guy Raz | Wondery

How I Built This with Guy Raz

30,264 Listeners

Christopher Kimball’s Milk Street Radio by Milk Street Radio

Christopher Kimball’s Milk Street Radio

2,943 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,372 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

7,013 Listeners

Maximized Minimalist Podcast by Katy Wells

Maximized Minimalist Podcast

904 Listeners

Simple Farmhouse Life by Lisa Bass

Simple Farmhouse Life

2,004 Listeners

The Forrager Podcast for Cottage Food Businesses by David Crabill

The Forrager Podcast for Cottage Food Businesses

118 Listeners

All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

All-In with Chamath, Jason, Sacks & Friedberg

9,200 Listeners

The Daily Motivation by Lewis Howes

The Daily Motivation

908 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

19,373 Listeners

BigDeal by Codie Sanchez

BigDeal

758 Listeners

The David Ghiyam Podcast by David Ghiyam

The David Ghiyam Podcast

627 Listeners