If you've ever laid awake worrying about getting someone sick from your product or if you are doing things correctly to not be sued, this episode is for you. 

I sat down with my go-to food safety expert Scott Roi, and he makes this “unsexy” topic feel doable and even empowering.

We break down what you actually need to be food safety compliant at different stages of business and you might be surprised at what you do, or don't need. 

Whether you're at farmers markets, selling nationally online, or about to pitch to Whole Foods, this is the episode to keep in your toolkit.

Hit play, take notes, and let’s make food safety one less thing keeping you up at night. If you need Scott's services, email him at [email protected] and be sure to tell him you heard our interview on Food Business success!

PS - Scott is our Fuel VIP guest in May - if you've been on the fence about joining a program from Food Business Success, now is the time to get inside!

Launch & Grow to get to $100K

Master Your Business to become a CEO and scale to $300K

Stop the endless research and overwhelm! Know exactly what each sales channel looks like for success and create a roadmap for your unique business - join me in the Sales Channel Challenge - 3 days April 15, 16 and 17. Reserve your space for just $27 at https://www.foodbizsuccess.com/challenge

MAKE A BIG LEAP THIS YEAR! Commit to the support and accountability you need to create a beautiful business!

• Get Food Business Success to launch and scale to $100K guaranteed
• Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business

Pick up your copy of "Key Ingredients" on Amazon here.

Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.

I'm pulling back the curtain on the three biggest mistakes that cause early-stage food entrepreneurs to struggle and often fail. Drawing from my experience over 7+ years helping hundreds of food businesses launch and scale, I give you an honest look at why so many passionate food makers hit roadblocks despite having amazingly delicious products.

You'll discover why listening to everyone's conflicting opinions leads to confusion rather than clarity, how spreading yourself too thin across multiple sales channels sabotages your momentum, and the surprising cost of operating without a proper long-term plan or budget. More importantly, I share practical solutions for each of these pitfalls, including how to filter advice, strategically choose your sales channels, and create a vision-driven plan that actually works.

Whether you're still in the dreaming phase or already knee-deep in your food business journey, this episode delivers the tough love and actionable strategies you need to avoid common traps and set your business up for sustainable success. Don't miss this essential guide to navigating the early stages of your food business with confidence!

Stop the endless research and overwhelm! Know exactly what each sales channel looks like for success and create a roadmap for your unique business - join me in the Sales Channel Challenge - 3 days April 15, 16 and 17. Reserve your space for just $27 at https://www.foodbizsuccess.com/challenge

MAKE A BIG LEAP THIS YEAR! Commit to the support and accountability you need to create a beautiful business!

• Get Food Business Success to launch and scale to $100K guaranteed
• Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business

Pick up your copy of "Key Ingredients" on Amazon here.

Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.

Someone has probably told you to "just run ads" or "get on TikTok Shop" if you have an ecommerce business, and they're not wrong, but...

There is a time and place for each of these strategies depending on the size and stage of your business. When done at the wrong stage it is a waste of time and money - two things busy entrepreneurs don't have a lot of. 

My guest on today's podcast is Ari Gordon of Like and Likes, an agency that manages CPG digital strategies to boost sales online.

I love that Ari did it himself first as a brand founder of Hone and is now helping other brands choose and execute the right strategy at the right time for their business.

Stop the endless research and overwhelm! Know exactly what each sales channel looks like for success and create a roadmap for your unique business - join me in the Sales Channel Challenge - 3 days April 15, 16 and 17. Reserve your space for just $27 at https://www.foodbizsuccess.com/challenge

MAKE A BIG LEAP THIS YEAR! Commit to the support and accountability you need to create a beautiful business!

• Get Food Business Success to launch and scale to $100K guaranteed
• Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business

Pick up your copy of "Key Ingredients" on Amazon here.

Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.

How do you feel after talking with with someone or listenening to a podcast or scrolling on social media? It's interesting to note any changes in your mood or energy after engaging with different people and influences.

Who and what you surround yourself with will either slow you down—or help you soar.

In this week’s podcast, I’m diving into why your environment matters so much as an entrepreneur and how it directly impacts your mindset, your habits, and your success. Whether it’s the people you spend time with, the content you consume, or even the physical spaces you work in—it's time to take inventory.

Tune in and let this episode be your reminder that you’re not meant to do this alone, but who (and what) you allow into your circle of influence is up to you. 

Stop the endless research and overwhelm! Know exactly what each sales channel looks like for success and create a roadmap for your unique business - join me in the Sales Channel Challenge - 3 days April 15, 16 and 17. Reserve your space for just $27 at https://www.foodbizsuccess.com/challenge

MAKE A BIG LEAP THIS YEAR! Commit to the support and accountability you need to create a beautiful business!

• Get Food Business Success to launch and scale to $100K guaranteed
• Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business

Pick up your copy of "Key Ingredients" on Amazon here.

Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.

A lot of founders I work with are inspired to finally start their business - if others can do it, so can they! 

I was SO excited when Chennelle and Justin, co-founders of GoodLove Foods called to me they were going to be on Shark Tank.

I had to sit down with them for the podcast and hear about this epic experience, what led up to making this decision, and what they are doing now that the episode has aired (and spoiler alert - they made a deal). 

The end of 2023 and 2024 was a breakthrough 13 months that started going viral on Instagram with the help of Kayla King and then having to scale up FAST to meet the onslaught of orders - a good problem to have, but still a problem. 

You can listen to other milestones in Chennelle's journey on episodes 72 and 135 of the podast too. 

These co-founders and life partners are full steam ahead on their 10X goal to be the go-to GF frozen bakery products on retail shelves and beyond. Don't miss this episode!  

Want to get the secrets to going viral and ramping up orders on social media? Get the course Kayla King created just for CPG small businesses for 20% off! Use code GOODLOVE20 at http://socialwithkayla.com

Stop the endless research and overwhelm! Know exactly what each sales channel looks like for success and create a roadmap for your unique business - join me in the Sales Channel Challenge - 3 days April 15, 16 and 17. Reserve your space for just $27 at https://www.foodbizsuccess.com/challenge

MAKE A BIG LEAP THIS YEAR! Commit to the support and accountability you need to create a beautiful business!

• Get Food Business Success to launch and scale to $100K guaranteed
• Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business

Pick up your copy of "Key Ingredients" on Amazon here.

Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.

It's trade show season with the biggest one of the year, ExpoWest, wrapping up this week. Whether you are walking the floor of regional shows, distributor shows or buyer shows like Fancy Food or Expo, it can be overwhelming at best and deflating at worst. 

I've seen founders come back from shows feeling hopeless caught in compare and despair or a "how will I ever succeed with all the other brands out there" mindset.

Trade shows, or event big farmers markets, can be used for good to help uplift and inspire you and help you feel more determined that you can be successful than ever, if you follow what I prescribe in today's podcast. 

Stop the endless research and overwhelm! Know exactly what each sales channel looks like for success and create a roadmap for your unique business - join me in the Sales Channel Challenge - 3 days April 15, 16 and 17. Reserve your space for just $27 at https://www.foodbizsuccess.com/challenge

MAKE A BIG LEAP THIS YEAR! Commit to the support and accountability you need to create a beautiful business!

• Get Food Business Success to launch and scale to $100K guaranteed
• Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business

Pick up your copy of "Key Ingredients" on Amazon here.

Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.

Ever wonder why your email to a buyer, influencer, or supplier fell flat? Or why customers aren't responding to your carefully crafted message at events or in their inbox?

The secret lies in understanding that communication isn't just what you say—it's a four-part cycle that has a huge influence on whether you'll get the results you want (and we always want a results - that's the whole purpose of communication!)

In this podcast episode, I break down the four parts of communication from your initial intention to the listener's interpretation, revealing why so many of us struggle in business and in life. 

I will share some practical strategies to close the communication gap with retail buyers, customers, suppliers, and more.

You'll learn how to ensure your intended message actually reaches its destination intact, transforming conversations into conversions. Whether you're struggling with wholesale accounts or customer engagement, mastering this four-part communication framework will give you the tools to get more of what you want in your business without the frustration of being misunderstood.

Stop the endless research and overwhelm! Know exactly what each sales channel looks like for success and create a roadmap for your unique business - join me in the Sales Channel Challenge - 3 days April 15, 16 and 17. Reserve your space for just $27 at https://www.foodbizsuccess.com/challenge

MAKE A BIG LEAP THIS YEAR! Commit to the support and accountability you need to create a beautiful business!

• Get Food Business Success to launch and scale to $100K guaranteed
• Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business

Pick up your copy of "Key Ingredients" on Amazon here.

Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.

Markets, pop-ups and in person events are a sales channel that Danny and I both love and on today's podcast we discuss why we love them so much, how to get into the events and markets you really want and how to make more money per minute once you are there. 

Plus, I give you a bonus tip on what you can be doing right now to get ready to hire and train well, so someday you don't have to attend the market (by choice or because life forces you) and it still makes money for you! 

Get the Up Level Workshop for just $97 and increase your sales - guaranteed. 

Get the bundle offer and save big already ($171), plus use code SELLPOD50 for an additional $50 off the full course.  Purchase either offer here.

Stop the endless research and overwhelm! Know exactly what each sales channel looks like for success and create a roadmap for your unique business - join me in the Sales Channel Challenge - 3 days April 15, 16 and 17. Reserve your space for just $27 at https://www.foodbizsuccess.com/challenge

MAKE A BIG LEAP THIS YEAR! Commit to the support and accountability you need to create a beautiful business!

• Get Food Business Success to launch and scale to $100K guaranteed
• Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business

Pick up your copy of "Key Ingredients" on Amazon here.

Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.

Are you spending hours (or days!) dwelling on things that didn't go as planned in your business? In this episode, I break down Mel Robbins' powerful Let Them Theory and how to apply it specifically to common setbacks in the packaged food industry. 

Learn how to handle everything from market rejections to late deliveries to competitive pressures with this simple but transformative two-part approach. You'll discover how to save countless hours of mental energy and redirect it into actually moving your business forward.

Whether you're dealing with unsupportive family members, frustrating contractor delays, or disappointing retail outcomes, this episode gives you practical strategies to handle setbacks like a CEO. Through real examples from food business founders, Sari shows you exactly how to implement both the "let them" and "let me" parts of this mindset tool to build a more resilient business.

Stop letting disappointments derail your progress. Learn how to choose where you spend your precious entrepreneurial energy and keep moving forward no matter what challenges arise.

If you’re ready to stop getting stuck in what’s out of your control and start focusing on what you can do, this episode is for you!

Stop the endless research and overwhelm! Know exactly what each sales channel looks like for success and create a roadmap for your unique business - join me in the Sales Channel Challenge - 3 days April 15, 16 and 17. Reserve your space for just $27 at https://www.foodbizsuccess.com/challenge

MAKE A BIG LEAP THIS YEAR! Commit to the support and accountability you need to create a beautiful business!

• Get Food Business Success to launch and scale to $100K guaranteed
• Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business

Pick up your copy of "Key Ingredients" on Amazon here.

Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.

If grocery store retail is part of your success strategy, then you don't want to miss today's podcast episode. My guest is Lisa Thorson, founder of Run The Numbers, who has 14 years of experience in the natural food industry including brokering brands into big retailers like Sprouts and Safeway.

We’re diving deep into the numbers—COGS, contribution margin, trade spend, and all the key factors you need to understand to succeed in grocery retail. Plus, we talk about the when and why to bring on fractional support like in sales, operations or other executive roles. It's a powerful option that didn't really exist until recently that can help you get to the next level.  

Passion is important, but smart financial decisions are what will keep you profitable and able to thrive no matter what is happening around you.  

If you are interested in learning more about the fractional services Lisa offers at RTN, including Operations, Sales and Deduction Support, click here and book a call with her. She is offering listeners 25% off your first month of services. 

Stop the endless research and overwhelm! Know exactly what each sales channel looks like for success and create a roadmap for your unique business - join me in the Sales Channel Challenge - 3 days April 15, 16 and 17. Reserve your space for just $27 at https://www.foodbizsuccess.com/challenge

MAKE A BIG LEAP THIS YEAR! Commit to the support and accountability you need to create a beautiful business!

• Get Food Business Success to launch and scale to $100K guaranteed
• Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business

Pick up your copy of "Key Ingredients" on Amazon here.

Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.