Ever wonder why your email to a buyer, influencer, or supplier fell flat? Or why customers aren't responding to your carefully crafted message at events or in their inbox?

The secret lies in understanding that communication isn't just what you say—it's a four-part cycle that has a huge influence on whether you'll get the results you want (and we always want a results - that's the whole purpose of communication!)

In this podcast episode, I break down the four parts of communication from your initial intention to the listener's interpretation, revealing why so many of us struggle in business and in life. 

I will share some practical strategies to close the communication gap with retail buyers, customers, suppliers, and more.

You'll learn how to ensure your intended message actually reaches its destination intact, transforming conversations into conversions. Whether you're struggling with wholesale accounts or customer engagement, mastering this four-part communication framework will give you the tools to get more of what you want in your business without the frustration of being misunderstood.

Market season is around the corner (for our winter friends) and it's time to get into the markets you want and make WAY more money every minute you are there. Get the Up Level Workshop for just $97 and increase your sales - guaranteed.

Get the bundle offer and save big already ($171), plus use code SELLPOD50 for an additional $50 off the full course.

Purchase either offer here.

Are you a Badass in Business? We're starting a 30 day Discipline Challenge in the free Private Facebook Group + prizes on February 17th! Sign up here.

MAKE A BIG LEAP IN 2025! Commit to the support and accountability you need to create a beautiful business!

• Get Food Business Success to launch and scale to $100K guaranteed
• Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business - apply today! We start Jan 28th!

Pick up your copy of "Key Ingredients" on Amazon here.

Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food busin...

Markets, pop-ups and in person events are a sales channel that Danny and I both love and on today's podcast we discuss why we love them so much, how to get into the events and markets you really want and how to make more money per minute once you are there. 

Plus, I give you a bonus tip on what you can be doing right now to get ready to hire and train well, so someday you don't have to attend the market (by choice or because life forces you) and it still makes money for you! 

Get the Up Level Workshop for just $97 and increase your sales - guaranteed. 

Get the bundle offer and save big already ($171), plus use code SELLPOD50 for an additional $50 off the full course.  Purchase either offer here.

Market season is around the corner (for our winter friends) and it's time to get into the markets you want and make WAY more money every minute you are there. Get the Up Level Workshop for just $97 and increase your sales - guaranteed.

Get the bundle offer and save big already ($171), plus use code SELLPOD50 for an additional $50 off the full course.

Purchase either offer here.

Are you a Badass in Business? We're starting a 30 day Discipline Challenge in the free Private Facebook Group + prizes on February 17th! Sign up here.

MAKE A BIG LEAP IN 2025! Commit to the support and accountability you need to create a beautiful business!

• Get Food Business Success to launch and scale to $100K guaranteed
• Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business - apply today! We start Jan 28th!

Pick up your copy of "Key Ingredients" on Amazon here.

Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food busin...

Are you spending hours (or days!) dwelling on things that didn't go as planned in your business? In this episode, I break down Mel Robbins' powerful Let Them Theory and how to apply it specifically to common setbacks in the packaged food industry. 

Learn how to handle everything from market rejections to late deliveries to competitive pressures with this simple but transformative two-part approach. You'll discover how to save countless hours of mental energy and redirect it into actually moving your business forward.

Whether you're dealing with unsupportive family members, frustrating contractor delays, or disappointing retail outcomes, this episode gives you practical strategies to handle setbacks like a CEO. Through real examples from food business founders, Sari shows you exactly how to implement both the "let them" and "let me" parts of this mindset tool to build a more resilient business.

Stop letting disappointments derail your progress. Learn how to choose where you spend your precious entrepreneurial energy and keep moving forward no matter what challenges arise.

If you’re ready to stop getting stuck in what’s out of your control and start focusing on what you can do, this episode is for you!

Market season is around the corner (for our winter friends) and it's time to get into the markets you want and make WAY more money every minute you are there. Get the Up Level Workshop for just $97 and increase your sales - guaranteed.

Get the bundle offer and save big already ($171), plus use code SELLPOD50 for an additional $50 off the full course.

Purchase either offer here.

Are you a Badass in Business? We're starting a 30 day Discipline Challenge in the free Private Facebook Group + prizes on February 17th! Sign up here.

MAKE A BIG LEAP IN 2025! Commit to the support and accountability you need to create a beautiful business!

• Get Food Business Success to launch and scale to $100K guaranteed
• Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business - apply today! We start Jan 28th!

Pick up your copy of "Key Ingredients" on Amazon here.

Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food busin...

If grocery store retail is part of your success strategy, then you don't want to miss today's podcast episode. My guest is Lisa Thorson, founder of Run The Numbers, who has 14 years of experience in the natural food industry including brokering brands into big retailers like Sprouts and Safeway.

We’re diving deep into the numbers—COGS, contribution margin, trade spend, and all the key factors you need to understand to succeed in grocery retail. Plus, we talk about the when and why to bring on fractional support like in sales, operations or other executive roles. It's a powerful option that didn't really exist until recently that can help you get to the next level.  

Passion is important, but smart financial decisions are what will keep you profitable and able to thrive no matter what is happening around you.  

If you are interested in learning more about the fractional services Lisa offers at RTN, including Operations, Sales and Deduction Support, click here and book a call with her. She is offering listeners 25% off your first month of services. 

Market season is around the corner (for our winter friends) and it's time to get into the markets you want and make WAY more money every minute you are there. Get the Up Level Workshop for just $97 and increase your sales - guaranteed.

Get the bundle offer and save big already ($171), plus use code SELLPOD50 for an additional $50 off the full course.

Purchase either offer here.

Are you a Badass in Business? We're starting a 30 day Discipline Challenge in the free Private Facebook Group + prizes on February 17th! Sign up here.

MAKE A BIG LEAP IN 2025! Commit to the support and accountability you need to create a beautiful business!

• Get Food Business Success to launch and scale to $100K guaranteed
• Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business - apply today! We start Jan 28th!

Pick up your copy of "Key Ingredients" on Amazon here.

Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food busin...

Do you think of SELL as a bad, four-letter word? If you struggle to sell without feeling pushy or salesy, you're not alone—I see it plague many of the founders I work with.  

You launch our great product and then avoid selling because of the fear of rejection, imposter syndrome, or discomfort around "taking" money. 

But selling is not about taking—it's about offering value, creating connections, and building trust with your audience. It's a beautiful, reciprical process that can feel abundant and joyful.  

In this episode, I'm sharing the S-E-L-L framework—how to share your story, educate with enthusiasm, lead with value, and love your offers—so you can confidently sell in a way that feels natural and authentic.

Market season is around the corner (for our winter friends) and it's time to get into the markets you want and make WAY more money every minute you are there. Get the Up Level Workshop for just $97 and increase your sales - guaranteed.

Get the bundle offer and save big already ($171), plus use code SELLPOD50 for an additional $50 off the full course.

Purchase either offer here.

Are you a Badass in Business? We're starting a 30 day Discipline Challenge in the free Private Facebook Group + prizes on February 17th! Sign up here.

MAKE A BIG LEAP IN 2025! Commit to the support and accountability you need to create a beautiful business!

• Get Food Business Success to launch and scale to $100K guaranteed
• Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business - apply today! We start Jan 28th!

Pick up your copy of "Key Ingredients" on Amazon here.

Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food busin...

This industry has A LOT of acronyms from 3PL to BOL to LTL and other terms like "kitting". In this episode, you are going to learn all of these things and more so you feel more confident in the area of logistics and fulfillment. 

My guest is Caitlin Wilson, founder of Full Good Fulfillment, who is on a mission to help brands simplify the journey from finished product to scalable delivery operations. 

We’re diving into what happens after manufacturing—how to navigate freight options, decide when it’s time to partner with a fulfillment center, and take those first steps to stop doing it all yourself. 

It's time to educate yourself so you feel confident about what a 1PL is up to a 5PL and understand what is right for your business at the right time.

Market season is around the corner (for our winter friends) and it's time to get into the markets you want and make WAY more money every minute you are there. Get the Up Level Workshop for just $97 and increase your sales - guaranteed.

Get the bundle offer and save big already ($171), plus use code SELLPOD50 for an additional $50 off the full course.

Purchase either offer here.

Are you a Badass in Business? We're starting a 30 day Discipline Challenge in the free Private Facebook Group + prizes on February 17th! Sign up here.

MAKE A BIG LEAP IN 2025! Commit to the support and accountability you need to create a beautiful business!

• Get Food Business Success to launch and scale to $100K guaranteed
• Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business - apply today! We start Jan 28th!

Pick up your copy of "Key Ingredients" on Amazon here.

Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food busin...

Are you stuck waiting for the "perfect moment" to work on your food business? In this episode I reveals why so many food entrepreneurs fall into the trap of waiting for inspiration to strike, leading to inconsistent progress and frustration. Drawing from the concept of "blue collar work ethic," I explain explains why treating your business like a real job - could be the breakthrough you need.

Learn why traditional professionals often struggle with procrastination when becoming entrepreneurs, and discover how adopting a blue collar mindset can transform your productivity. No more waiting to "feel motivated" or letting emotions drive your business decisions. If you're tired of the start-stop cycle in your business and ready to create consistent progress, this episode is your wake-up call. 

Market season is around the corner (for our winter friends) and it's time to get into the markets you want and make WAY more money every minute you are there. Get the Up Level Workshop for just $97 and increase your sales - guaranteed.

Get the bundle offer and save big already ($171), plus use code SELLPOD50 for an additional $50 off the full course.

Purchase either offer here.

Are you a Badass in Business? We're starting a 30 day Discipline Challenge in the free Private Facebook Group + prizes on February 17th! Sign up here.

MAKE A BIG LEAP IN 2025! Commit to the support and accountability you need to create a beautiful business!

• Get Food Business Success to launch and scale to $100K guaranteed
• Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business - apply today! We start Jan 28th!

Pick up your copy of "Key Ingredients" on Amazon here.

Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food busin...

The path to success in the CPG world is paved with tons of boring administrative work that I know you never imagined when you started a business!

In today's podcast episode I talk with Tal Garden, founder of Tal’s Mediterranean who solved her own problem of delegating the paperwork, phone calls and other things she didn't like to a virtual assistant (VA). 

After creating a foundation for her VA to help her scale the biz, Tal started helping others delegate effectively and ended up creating a business to support food founders in retail with a team of virtual assistants called The Fun Hub.  

Market season is around the corner (for our winter friends) and it's time to get into the markets you want and make WAY more money every minute you are there. Get the Up Level Workshop for just $97 and increase your sales - guaranteed.

Get the bundle offer and save big already ($171), plus use code SELLPOD50 for an additional $50 off the full course.

Purchase either offer here.

Are you a Badass in Business? We're starting a 30 day Discipline Challenge in the free Private Facebook Group + prizes on February 17th! Sign up here.

MAKE A BIG LEAP IN 2025! Commit to the support and accountability you need to create a beautiful business!

• Get Food Business Success to launch and scale to $100K guaranteed
• Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business - apply today! We start Jan 28th!

Pick up your copy of "Key Ingredients" on Amazon here.

Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food busin...

Market season is around the corner (for our winter friends) and it's time to get into the markets you want and make WAY more money every minute you are there. Get the Up Level Workshop for just $97 and increase your sales - guaranteed.

Get the bundle offer and save big already ($171), plus use code SELLPOD50 for an additional $50 off the full course.

Purchase either offer here.

Are you a Badass in Business? We're starting a 30 day Discipline Challenge in the free Private Facebook Group + prizes on February 17th! Sign up here.

MAKE A BIG LEAP IN 2025! Commit to the support and accountability you need to create a beautiful business!

• Get Food Business Success to launch and scale to $100K guaranteed
• Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business - apply today! We start Jan 28th!

Pick up your copy of "Key Ingredients" on Amazon here.

Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food busin...

When you think about the future - 12 months from now or 10 years from now - do you see a stranger? Most of us think of our future selves like a stranger and often do things in the present that we would never do to a friend or loved one. There are a lot of hidden costs including postponing or never achieving your dream of a successful food business!

One resolution I encourage you to make as we step into a new year is to befriend your future self and start making decision that will benefit him or her - this will be the difference between achieving your goals or just piling up consequences and delays that your future self will have to deal with.

Be Your Future Self Now by Dr. Benjamin Hardy

Market season is around the corner (for our winter friends) and it's time to get into the markets you want and make WAY more money every minute you are there. Get the Up Level Workshop for just $97 and increase your sales - guaranteed.

Get the bundle offer and save big already ($171), plus use code SELLPOD50 for an additional $50 off the full course.

Purchase either offer here.

Are you a Badass in Business? We're starting a 30 day Discipline Challenge in the free Private Facebook Group + prizes on February 17th! Sign up here.

MAKE A BIG LEAP IN 2025! Commit to the support and accountability you need to create a beautiful business!

• Get Food Business Success to launch and scale to $100K guaranteed
• Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business - apply today! We start Jan 28th!

Pick up your copy of "Key Ingredients" on Amazon here.

Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food busin...