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Someone has probably told you to "just run ads" or "get on TikTok Shop" if you have an ecommerce business, and they're not wrong, but...

There is a time and place for each of these strategies depending on the size and stage of your business. When done at the wrong stage it is a waste of time and money - two things busy entrepreneurs don't have a lot of. 

My guest on today's podcast is Ari Gordon of Like and Likes, an agency that manages CPG digital strategies to boost sales online.

I love that Ari did it himself first as a brand founder of Hone and is now helping other brands choose and execute the right strategy at the right time for their business.

Ready to make your 2026 bigger and brighter? Get the Future Self Visualization download here. 🔮Know the 3 priorities to focus on in the new year.

If you are thinking about starting a food biz or want to grow into a new channel - Get my FREE three-part video series: 3 Ways to Sell → click here ←

Is 1:1 Business Coaching calling your name to scale your existing business and stop working so dang hard? Explore coaching with Sari here

Pick up your copy of the Amazon best selling book 📖 "Key Ingredients" on Amazon here.

Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.

When you are ready to make the leap, get the support and accountability you need to create a beautiful business!

• Get Food Business Success to launch and scale to $100K guaranteed
• Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business

Send us a text

How do you feel after talking with with someone or listenening to a podcast or scrolling on social media? It's interesting to note any changes in your mood or energy after engaging with different people and influences.

Who and what you surround yourself with will either slow you down—or help you soar.

In this week’s podcast, I’m diving into why your environment matters so much as an entrepreneur and how it directly impacts your mindset, your habits, and your success. Whether it’s the people you spend time with, the content you consume, or even the physical spaces you work in—it's time to take inventory.

Tune in and let this episode be your reminder that you’re not meant to do this alone, but who (and what) you allow into your circle of influence is up to you. 

Ready to make your 2026 bigger and brighter? Get the Future Self Visualization download here. 🔮Know the 3 priorities to focus on in the new year.

If you are thinking about starting a food biz or want to grow into a new channel - Get my FREE three-part video series: 3 Ways to Sell → click here ←

Is 1:1 Business Coaching calling your name to scale your existing business and stop working so dang hard? Explore coaching with Sari here

Pick up your copy of the Amazon best selling book 📖 "Key Ingredients" on Amazon here.

Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.

When you are ready to make the leap, get the support and accountability you need to create a beautiful business!

• Get Food Business Success to launch and scale to $100K guaranteed
• Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business

Send us a text

A lot of founders I work with are inspired to finally start their business - if others can do it, so can they! 

I was SO excited when Chennelle and Justin, co-founders of GoodLove Foods called to me they were going to be on Shark Tank.

I had to sit down with them for the podcast and hear about this epic experience, what led up to making this decision, and what they are doing now that the episode has aired (and spoiler alert - they made a deal). 

The end of 2023 and 2024 was a breakthrough 13 months that started going viral on Instagram with the help of Kayla King and then having to scale up FAST to meet the onslaught of orders - a good problem to have, but still a problem. 

You can listen to other milestones in Chennelle's journey on episodes 72 and 135 of the podast too. 

These co-founders and life partners are full steam ahead on their 10X goal to be the go-to GF frozen bakery products on retail shelves and beyond. Don't miss this episode!  

Want to get the secrets to going viral and ramping up orders on social media? Get the course Kayla King created just for CPG small businesses for 20% off! Use code GOODLOVE20 at http://socialwithkayla.com

Ready to make your 2026 bigger and brighter? Get the Future Self Visualization download here. 🔮Know the 3 priorities to focus on in the new year.

If you are thinking about starting a food biz or want to grow into a new channel - Get my FREE three-part video series: 3 Ways to Sell → click here ←

Is 1:1 Business Coaching calling your name to scale your existing business and stop working so dang hard? Explore coaching with Sari here

Pick up your copy of the Amazon best selling book 📖 "Key Ingredients" on Amazon here.

Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.

When you are ready to make the leap, get the support and accountability you need to create a beautiful business!

• Get Food Business Success to launch and scale to $100K guaranteed
• Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business

Send us a text

It's trade show season with the biggest one of the year, ExpoWest, wrapping up this week. Whether you are walking the floor of regional shows, distributor shows or buyer shows like Fancy Food or Expo, it can be overwhelming at best and deflating at worst. 

I've seen founders come back from shows feeling hopeless caught in compare and despair or a "how will I ever succeed with all the other brands out there" mindset.

Trade shows, or event big farmers markets, can be used for good to help uplift and inspire you and help you feel more determined that you can be successful than ever, if you follow what I prescribe in today's podcast. 

Ready to make your 2026 bigger and brighter? Get the Future Self Visualization download here. 🔮Know the 3 priorities to focus on in the new year.

If you are thinking about starting a food biz or want to grow into a new channel - Get my FREE three-part video series: 3 Ways to Sell → click here ←

Is 1:1 Business Coaching calling your name to scale your existing business and stop working so dang hard? Explore coaching with Sari here

Pick up your copy of the Amazon best selling book 📖 "Key Ingredients" on Amazon here.

Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.

When you are ready to make the leap, get the support and accountability you need to create a beautiful business!

• Get Food Business Success to launch and scale to $100K guaranteed
• Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business

Send us a text

Ever wonder why your email to a buyer, influencer, or supplier fell flat? Or why customers aren't responding to your carefully crafted message at events or in their inbox?

The secret lies in understanding that communication isn't just what you say—it's a four-part cycle that has a huge influence on whether you'll get the results you want (and we always want a results - that's the whole purpose of communication!)

In this podcast episode, I break down the four parts of communication from your initial intention to the listener's interpretation, revealing why so many of us struggle in business and in life. 

I will share some practical strategies to close the communication gap with retail buyers, customers, suppliers, and more.

You'll learn how to ensure your intended message actually reaches its destination intact, transforming conversations into conversions. Whether you're struggling with wholesale accounts or customer engagement, mastering this four-part communication framework will give you the tools to get more of what you want in your business without the frustration of being misunderstood.

Ready to make your 2026 bigger and brighter? Get the Future Self Visualization download here. 🔮Know the 3 priorities to focus on in the new year.

If you are thinking about starting a food biz or want to grow into a new channel - Get my FREE three-part video series: 3 Ways to Sell → click here ←

Is 1:1 Business Coaching calling your name to scale your existing business and stop working so dang hard? Explore coaching with Sari here

Pick up your copy of the Amazon best selling book 📖 "Key Ingredients" on Amazon here.

Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.

When you are ready to make the leap, get the support and accountability you need to create a beautiful business!

• Get Food Business Success to launch and scale to $100K guaranteed
• Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business

Send us a text

Markets, pop-ups and in person events are a sales channel that Danny and I both love and on today's podcast we discuss why we love them so much, how to get into the events and markets you really want and how to make more money per minute once you are there. 

Plus, I give you a bonus tip on what you can be doing right now to get ready to hire and train well, so someday you don't have to attend the market (by choice or because life forces you) and it still makes money for you! 

Get the Up Level Workshop for just $97 and increase your sales - guaranteed. 

Get the bundle offer and save big already ($171), plus use code SELLPOD50 for an additional $50 off the full course.  Purchase either offer here.

Ready to make your 2026 bigger and brighter? Get the Future Self Visualization download here. 🔮Know the 3 priorities to focus on in the new year.

If you are thinking about starting a food biz or want to grow into a new channel - Get my FREE three-part video series: 3 Ways to Sell → click here ←

Is 1:1 Business Coaching calling your name to scale your existing business and stop working so dang hard? Explore coaching with Sari here

Pick up your copy of the Amazon best selling book 📖 "Key Ingredients" on Amazon here.

Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.

When you are ready to make the leap, get the support and accountability you need to create a beautiful business!

• Get Food Business Success to launch and scale to $100K guaranteed
• Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business

Send us a text

Are you spending hours (or days!) dwelling on things that didn't go as planned in your business? In this episode, I break down Mel Robbins' powerful Let Them Theory and how to apply it specifically to common setbacks in the packaged food industry. 

Learn how to handle everything from market rejections to late deliveries to competitive pressures with this simple but transformative two-part approach. You'll discover how to save countless hours of mental energy and redirect it into actually moving your business forward.

Whether you're dealing with unsupportive family members, frustrating contractor delays, or disappointing retail outcomes, this episode gives you practical strategies to handle setbacks like a CEO. Through real examples from food business founders, Sari shows you exactly how to implement both the "let them" and "let me" parts of this mindset tool to build a more resilient business.

Stop letting disappointments derail your progress. Learn how to choose where you spend your precious entrepreneurial energy and keep moving forward no matter what challenges arise.

If you’re ready to stop getting stuck in what’s out of your control and start focusing on what you can do, this episode is for you!

Ready to make your 2026 bigger and brighter? Get the Future Self Visualization download here. 🔮Know the 3 priorities to focus on in the new year.

If you are thinking about starting a food biz or want to grow into a new channel - Get my FREE three-part video series: 3 Ways to Sell → click here ←

Is 1:1 Business Coaching calling your name to scale your existing business and stop working so dang hard? Explore coaching with Sari here

Pick up your copy of the Amazon best selling book 📖 "Key Ingredients" on Amazon here.

Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.

When you are ready to make the leap, get the support and accountability you need to create a beautiful business!

• Get Food Business Success to launch and scale to $100K guaranteed
• Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business

Send us a text

If grocery store retail is part of your success strategy, then you don't want to miss today's podcast episode. My guest is Lisa Thorson, founder of Run The Numbers, who has 14 years of experience in the natural food industry including brokering brands into big retailers like Sprouts and Safeway.

We’re diving deep into the numbers—COGS, contribution margin, trade spend, and all the key factors you need to understand to succeed in grocery retail. Plus, we talk about the when and why to bring on fractional support like in sales, operations or other executive roles. It's a powerful option that didn't really exist until recently that can help you get to the next level.  

Passion is important, but smart financial decisions are what will keep you profitable and able to thrive no matter what is happening around you.  

If you are interested in learning more about the fractional services Lisa offers at RTN, including Operations, Sales and Deduction Support, click here and book a call with her. She is offering listeners 25% off your first month of services. 

Ready to make your 2026 bigger and brighter? Get the Future Self Visualization download here. 🔮Know the 3 priorities to focus on in the new year.

If you are thinking about starting a food biz or want to grow into a new channel - Get my FREE three-part video series: 3 Ways to Sell → click here ←

Is 1:1 Business Coaching calling your name to scale your existing business and stop working so dang hard? Explore coaching with Sari here

Pick up your copy of the Amazon best selling book 📖 "Key Ingredients" on Amazon here.

Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.

When you are ready to make the leap, get the support and accountability you need to create a beautiful business!

• Get Food Business Success to launch and scale to $100K guaranteed
• Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business

Send us a text

Do you think of SELL as a bad, four-letter word? If you struggle to sell without feeling pushy or salesy, you're not alone—I see it plague many of the founders I work with.  

You launch our great product and then avoid selling because of the fear of rejection, imposter syndrome, or discomfort around "taking" money. 

But selling is not about taking—it's about offering value, creating connections, and building trust with your audience. It's a beautiful, reciprical process that can feel abundant and joyful.  

In this episode, I'm sharing the S-E-L-L framework—how to share your story, educate with enthusiasm, lead with value, and love your offers—so you can confidently sell in a way that feels natural and authentic.

Ready to make your 2026 bigger and brighter? Get the Future Self Visualization download here. 🔮Know the 3 priorities to focus on in the new year.

If you are thinking about starting a food biz or want to grow into a new channel - Get my FREE three-part video series: 3 Ways to Sell → click here ←

Is 1:1 Business Coaching calling your name to scale your existing business and stop working so dang hard? Explore coaching with Sari here

Pick up your copy of the Amazon best selling book 📖 "Key Ingredients" on Amazon here.

Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.

When you are ready to make the leap, get the support and accountability you need to create a beautiful business!

• Get Food Business Success to launch and scale to $100K guaranteed
• Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business

Send us a text

This industry has A LOT of acronyms from 3PL to BOL to LTL and other terms like "kitting". In this episode, you are going to learn all of these things and more so you feel more confident in the area of logistics and fulfillment. 

My guest is Caitlin Wilson, founder of Full Good Fulfillment, who is on a mission to help brands simplify the journey from finished product to scalable delivery operations. 

We’re diving into what happens after manufacturing—how to navigate freight options, decide when it’s time to partner with a fulfillment center, and take those first steps to stop doing it all yourself. 

It's time to educate yourself so you feel confident about what a 1PL is up to a 5PL and understand what is right for your business at the right time.

Ready to make your 2026 bigger and brighter? Get the Future Self Visualization download here. 🔮Know the 3 priorities to focus on in the new year.

If you are thinking about starting a food biz or want to grow into a new channel - Get my FREE three-part video series: 3 Ways to Sell → click here ←

Is 1:1 Business Coaching calling your name to scale your existing business and stop working so dang hard? Explore coaching with Sari here

Pick up your copy of the Amazon best selling book 📖 "Key Ingredients" on Amazon here.

Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.

When you are ready to make the leap, get the support and accountability you need to create a beautiful business!

• Get Food Business Success to launch and scale to $100K guaranteed
• Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business