In this episode of the Startup CPG Podcast, Daniel Scharff welcomes Seth Goldman, co-founder of JUST Ice Tea, co-founder of Eat the Change, and the visionary entrepreneur behind Honest Tea and PLNT Burger. 

Seth discusses how the new venture has rapidly become one of the fastest-growing iced tea brands in the United States, powered by a mission-driven approach that balances purpose, sustainability, and growth. 

Throughout the conversation, Seth reflects on the evolution of his leadership philosophy—emphasizing transparency, empowerment, and accountability—as well as the importance of treating employees as whole people and maintaining authenticity in business. He also offers insights on building efficient teams, setting achievable goals, and scaling responsibly while preserving company culture. 

This episode provides invaluable lessons for entrepreneurs and leaders striving to create businesses that do good while doing well. 

Tune in now!

Listen in as they share about: 

• Seth’s Entrepreneurial Journey
• Launch and Growth of JUST Ice Tea
• Leadership Philosophy: “Being Nice and Effective”
• Setting and Managing OKRs (Objectives & Key Results)
• Managing Different Work Styles
• Embracing the Whole Person at Work
• Communication & Structure
• Building Lean and Sustainable Culture
• Advice for Founders & Young Professionals

Episode Links:
Website: https://justicetea.com/
LinkedIn: https://www.linkedin.com/in/seth-goldman-234bb7124/ 

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

• Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
• Join the Startup CPG Slack community (20K+ members and growing!)
• Follow @startupcpg
• Visit host Daniel's Linkedin 
• Questions or comments about the episode? Email Daniel at [email protected]
• Episode music by Super Fantastics

In this episode of the Startup CPG Podcast, Hannah Dittman welcomes Ben Zises, Founder and General Partner at SuperAngel.Fund, for a deep dive into his journey from entrepreneur to seasoned early-stage investor. Ben shares the story behind his transition from real estate and prop-tech to leading one of the most dynamic consumer-focused venture funds in the industry.

The discussion covers Ben’s unique investment approach — combining the agility of an angel investor with the resources of a venture fund — and how his “help-first” philosophy has shaped his relationships with founders. He offers candid insights on what distinguishes exceptional entrepreneurs, the importance of concise and compelling pitch decks, and the financial discipline required to scale a consumer brand successfully.

Ben also explores current market dynamics within the CPG sector, highlighting long-term trends in health, wellness, and supplements. His advice provides valuable perspective for both founders seeking early-stage funding and investors looking to refine their own strategies.

Listen now to gain actionable insights on fundraising, founder relations, and building resilient consumer brands.

Listen in as they share about:

• Ben’s Background and Path to Investing
• The Creation of SuperAngel.Fund
• Investment Strategy & Approach
• Advice for Founders Raising Capital
• Lessons Learned from Angel Investing
• What Makes a Strong Founder
• Market Insights & Trends
• Fundraising & Diligence Best Practices
• Lessons for Institutional Investors
• Pitch Deck Best Practices

Episode Links:
Website: https://www.superangel.vc/   
LinkedIn: https://www.linkedin.com/in/bzises/ 

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

• Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
• Join the Startup CPG Slack community (20K+ members and growing!)
• Follow @startupcpg
• Visit host Hannah's Linkedin 
• Questions or comments about the episode? Email Daniel at [email protected]
• Episode music by Super Fantastics

In this episode of the Startup CPG Podcast, Caitlin Bricker speaks with Haylee Jordan and Tom Eddleston, co-founders of FABRIC—a purpose-driven beverage brand redefining what it means to drink consciously.

Haylee and Tom share their journey from concept to launch, reflecting on the whirlwind experience of bringing FABRIC to market in less than a year. They discuss how purpose and sustainability have been built into the company from day one—through its status as a Public Benefit Corporation, its commitment to mental health initiatives, and its pursuit of B Corp certification. The conversation also covers their creative approach to branding, design collaboration, and their partnership with Protect Our Winters.

Listeners will enjoy a candid, behind-the-scenes look at how FABRIC is weaving together mission, innovation, and authenticity.

Tune in to hear how FABRIC is reimagining the future of social beverages through creativity, community, and conscious business practices.

Listen in as they share about:

• Founding and Brand Story
• Brand Mission & Purpose
• Sustainability and Social Impact
• Branding, Design, and Collaboration
• Marketing and Communication Challenges
• Product Development and Market Strategy
• Social Media & Marketing Challenges

Episode Links:

Website: https://www.enjoyfabric.com/ 

Instagram: http://instagram.com/drinkfabric
LinkedIn: https://www.linkedin.com/in/hayleejordan/ 

LinkedIn: https://www.linkedin.com/in/thomas-eddleston/ 

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

• Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
• Join the Startup CPG Slack community (20K+ members and growing!)
• Follow @startupcpg
• Visit host Caitlin's Linkedin 
• Questions or comments about the episode? Email Daniel at [email protected]
• Episode music by Super Fantastics
  
  

Turn every BFCM QR code scan into sales—get the free report now: www.uniqode.com/bfcmcpg

In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Austin Gardner-Smith, Co-Founder and CEO of Drivepoint, and David Sooch, Senior Director of Finance at Graza, to unpack the art and science of forecasting for consumer brands.

They discuss why forecasting is one of the most critical processes for CPG businesses, how responsibility for it evolves as companies grow, and the risks of getting it wrong—from wasted cash tied up in excess inventory to missed sales and retailer frustration.

David shares how Graza approaches forecasting at the SKU, retailer, and distributor level, while Austin explains how tools and processes can streamline complexity and free teams to focus on decision-making rather than data wrangling. The conversation also covers the importance of balancing overstock versus understock, the dynamics between sales, operations, and finance teams, and the differences in forecasting for retail, direct-to-consumer, and marketplace channels.

Whether you’re a founder just starting out or a finance leader scaling a fast-growth brand, this episode offers actionable insights and proven strategies to strengthen your forecasting process.

Be sure to check out the free forecasting templates: https://www.drivepoint.io/resources/cpg-forecasting-templates-for-success

Don’t miss the chance to connect with investors and brands—secure your spot at fandf.startupcpg.com

Listen in as they share about:

• The Basics of Forecasting
• Stages of Forecasting by Company Size
• Tools and Technology
• E-commerce Forecasting
• Retail Forecasting Practices
• Forecasting Layers and Levels
• Timing and Cash Implications
• Templates and Practical Help

Episode Links:
Website: https://www.drivepoint.io/
LinkedIn: https://www.linkedin.com/in/austingardnersmith/ 

Website: https://www.graza.co/
LinkedIn: https://www.linkedin.com/in/davidsooch/ 

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

• Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
• Join the Startup CPG Slack community (20K+ members and growing!)
• Follow @startupcpg
• Visit host Daniel's Linkedin 
• Questions or comments about the episode? Email Daniel at [email protected]
• Episode music by Super Fantastics
  
  

Turn every BFCM QR code scan into sales—get the free report now: www.uniqode.com/bfcmcpg

In this episode of the Startup CPG Podcast, Hannah Dittman speaks with Laura Romano, Director of Operations at Graza, the olive oil brand redefining a pantry staple. Laura shares her journey from scaling Blue Marble Ice Cream to leading operations at Graza, offering practical lessons on managing growth, strengthening supply chains, and building resilient systems. 

Together, they discuss the operator’s mindset, balancing founder vision with operational realities, and the importance of forecasting, inventory management, and supplier relationships. Laura also highlights the critical role of packaging, pricing negotiations, and co-manufacturer partnerships, while reflecting on how to navigate the tension between scrappy execution and sustainable infrastructure. 

Packed with insights from both successes and setbacks, this conversation is essential listening for founders, operators, and anyone passionate about scaling consumer brands effectively. 

Tune in now to learn actionable strategies for building strong operations and positioning your business for long-term success.

Don’t miss the chance to connect with investors and brands—secure your spot at fandf.startupcpg.com

Listen in as they share about:

• Graza Overview & Product Development
• Operations in the Early Days
• Role of an Ops Leader
• Scaling & Growth Challenges
• KPIs & Inventory Management
• Manufacturing & Supplier Relationships
• DTC vs. Retail Operations
• Packaging & Distribution
• Advice for Founders & Operators

Episode Links:

Website:  https://www.graza.co/
LinkedIn: https://www.linkedin.com/in/laura-romano-47a9a89b/ 

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

• Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
• Join the Startup CPG Slack community (20K+ members and growing!)
• Follow @startupcpg
• Visit host Hannah's Linkedin 
• Questions or comments about the episode? Email Daniel at [email protected]
• Episode music by Super Fantastics
  
  

Turn every BFCM QR code scan into sales—get the free report now: www.uniqode.com/bfcmcpg

In this episode of the Startup CPG Podcast, Caitlin Bricker interviews Ollie & Sophie Spring, the co-founders of OOSO Sparkling Tea. Born out of their own search for elevated non-alcoholic options, OOSO combines the ritual and complexity of tea with clean ingredients and organic honey—creating a refreshing alternative for today’s sober-curious consumer.

Ollie and Sophie share their journey from meeting on Hinge to building an award-winning brand that resonates with Gen Z and millennial audiences. They discuss the challenges of bootstrapping, the importance of intentional branding and design, and how community support has been vital to their growth. They also highlight the evolving cultural shift toward mindful drinking, OOSO’s unique positioning in the NA beverage space, and what’s next for the brand, including new flavors and a soon to be fully caffeine-free lineup.

Whether you’re interested in innovative consumer products, the sober-curious movement, or the realities of building a startup with your life partner, this episode offers valuable insights and inspiration.

Listen now!

Don’t miss the chance to connect with investors and brands—secure your spot at fandf.startupcpg.com

Listen in as they share about:

• Brand Origin & Founders’ Story
• Mission & Brand Values
• Product Development & Ingredients
• Sober Curiosity & Consumer Trends
• Flavor Profiles & Innovation
• Branding & Design
• Community & Competition
• Retail & Distribution

Episode Links:

Website: https://drinkooso.com/ 

Instagram: https://www.instagram.com/drinkooso/
LinkedIn: https://www.linkedin.com/in/oliverhspring/ 

LinkedIn: https://www.linkedin.com/in/sophiaracciatti/ 

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

• Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
• Join the Startup CPG Slack community (20K+ members and growing!)
• Follow @startupcpg
• Visit host Caitlin's Linkedin 
• Questions or comments about the episode? Email Daniel at [email protected]
• Episode music by Super Fantastics
  
  

Turn every BFCM QR code scan into sales—get the free report now: www.uniqode.com/bfcmcpg

In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Janice Greenwald, CPG marketing consultant fractional CMO for emerging food and beverage brands, and Kat Karpati, co-founder of Flock Creative, to explore how brands and agencies can work together more effectively through the briefing process.

The discussion covers the essential elements of a strong packaging creative brief, including defining the business challenge, clarifying the target consumer, establishing a clear positioning statement, and prioritizing messaging. Janice and Kat also provide insights into aligning internal stakeholders, setting realistic guardrails, and navigating the RFP process with agencies of different sizes.

Whether you are launching a new brand, refreshing your packaging, or managing a large-scale rebrand, this episode offers practical guidance to help you communicate your vision clearly and achieve stronger results with your creative partners.

Listen now to learn how to create briefs that drive alignment, inspire agencies, and position your brand for long-term success.

Don’t miss the chance to connect with investors and brands—secure your spot at fandf.startupcpg.com 

Listen in as they share about:

• Purpose & Role of a Creative Brief
• Core Components of a Brief
• Understanding the Consumer
• Messaging & Design Priorities
• Channel & Retail Strategy
• Shelf Context & Real-World Testing
• Agency–Client Dynamics

Episode Links:
Website: https://www.handelfoodlaw.com/
LinkedIn: https://www.linkedin.com/in/lauren-handel-food-lawyer/
Website: flockcreative.com

LinkedIn: linkedin.com/in/kat-karpati-339bb31a

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

• Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
• Join the Startup CPG Slack community (20K+ members and growing!)
• Follow @startupcpg
• Visit host Daniel's Linkedin 
• Questions or comments about the episode? Email Daniel at [email protected]
• Episode music by Super Fantastics
  
  

In this episode of the Startup CPG Podcast, Hannah Dittman speaks with Tyler Morgan, Principal at BFG Partners, about the firm’s approach to early-stage investing in consumer brands. Tyler discusses his career path into venture capital and BFG’s investment focus across food, beverage, supplements, beauty, and pet.

The conversation covers BFG’s investment criteria, deal sourcing methods, diligence process, and the key financial and operational metrics they evaluate in prospective portfolio companies. Tyler also shares insights on navigating fundraising, the importance of warm introductions, and how founders can position their businesses for sustainable growth and strategic exits.

This episode provides a clear, practical perspective for founders, operators, and industry professionals seeking to understand what investors look for and how to build long-term, venture-scale consumer businesses.

Listen now to gain expert insights from BFG Partners and strengthen your strategy for growth and fundraising.

Listen in as they share about:

• Overview of BFG Partners
• Investment Themes & Trends
• Early Metrics & What They Look For
• Deal Sourcing and Evaluation Criteria
• Exit Strategy & LP Expectations
• Diligence & Investment Process
• Pre-Revenue & Early Stage Fundraising
• Practical Advice for Founders & Aspiring Investors

Episode Links:

Website:  https://www.bfgpartners.com/
LinkedIn: https://www.linkedin.com/in/tylertmorgan1/ 

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

• Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
• Join the Startup CPG Slack community (20K+ members and growing!)
• Follow @startupcpg
• Visit host Hannah's Linkedin 
• Questions or comments about the episode? Email Daniel at [email protected]
• Episode music by Super Fantastics

Turn every BFCM QR code scan into sales—get the free report now: www.uniqode.com/bfcmcpg

In this episode of Startup CPG, Caitlin Bricker speaks with Joe Cassinelli, founder of El Nacho, a premium tortilla chip brand bringing restaurant-quality taste and craftsmanship to the snack aisle. Drawing on nearly 35 years in the restaurant industry, Joe shares the journey of building a manufacturing facility during the pandemic, rebranding from a generic product to a premium offering, and creating bold, lucha libre–inspired packaging that captures consumer attention.

Joe discusses El Nacho’s commitment to quality through the use of regeneratively farmed corn, in-house nixtamalization, and frying exclusively in avocado oil. He also explains how unique, all-natural flavors are developed directly from the menu of his Mexican restaurants, ensuring both authenticity and innovation. From navigating the slower pace of the CPG world to embracing its collaborative community, Joe offers valuable insights into scaling a brand in a competitive category while maintaining product integrity and consumer trust.

Tune in now!

Don’t miss the chance to connect with investors and brands—secure your spot at fandf.startupcpg.com 

Listen in as they share about:

• Flavor Creation & Inspiration
• Consumer Feedback & Iteration
• Relaunch & Rebranding
• Market Position & Retail Strategy
• Sales & Distribution
• Business Lessons & Advice

Episode Links:

Website: https://elnachochip.com/
LinkedIn: https://www.linkedin.com/in/joseph-cassinelli-05a66b38/ 

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

• Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
• Join the Startup CPG Slack community (20K+ members and growing!)
• Follow @startupcpg
• Visit host Caitlin's Linkedin 
• Questions or comments about the episode? Email Daniel at [email protected]
• Episode music by Super Fantastics

Turn every BFCM QR code scan into sales—get the free report now: www.uniqode.com/bfcmcpg

In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Lauren Handel, founder of Handel Food Law and one of the leading experts on food labeling and advertising compliance. Together, they break down the essential rules and risks of food labeling that every brand needs to know.

Lauren shares her perspective on high-risk claims such as “natural” and “organic,” the nuances of nutrient content and health-related claims, and the role of third-party certifications in reducing exposure to litigation. She also explains the differences between regulatory consultants and attorneys, how to navigate evolving litigation trends, and why consistency across packaging, websites, and advertising is essential.

Tune in now to learn how to protect your brand, avoid costly mistakes, and approach food labeling with a strong strategy.

Listen in as they share about:

• What is Food Labeling Law
• Litigation Trends and Risks
• Regulatory Framework
• Key Claim Categories and Rules
• The Role of Consultants vs. Attorneys
• Marketing Beyond Packaging
• Practical Guidance for Founders

  
  

Episode Links:
Website: https://www.handelfoodlaw.com/
LinkedIn: https://www.linkedin.com/in/lauren-handel-food-lawyer/ 

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

• Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
• Join the Startup CPG Slack community (20K+ members and growing!)
• Follow @startupcpg
• Visit host Daniel's Linkedin 
• Questions or comments about the episode? Email Daniel at [email protected]
• Episode music by Super Fantastics
  
  

Don’t miss the chance to connect with investors and brands—secure your spot at fandf.startupcpg.com