Do you consider yourself a good negotiator? The truth is most of us aren't - our emotions get in the way or we end up compromising to end up with a bad deal we resent. Whether you're struggling with supplier costs, co-packer terms, or retail placement, these powerful tactics I share with you from the book Never Split The Difference by Chris Voss will help you secure better deals while building stronger partnerships.

You'll learn three of my favorite (and life changing) strategies from the book including:

• How "tactical empathy" helps you understand what buyers and suppliers truly want
• The mirroring and labeling techniques that reveal crucial hidden information
• Do an accusation audit ahead of time and name the elephant in the room to disarm your counterpart and open up dialogue

Packed with real-world examples from successful food founders in the Fuel community, this episode provides a practical framework for approaching any business negotiation with confidence. From farmers market customers to retailers, these FBI-tested strategies will help you navigate difficult conversations and create win-win outcomes that propel your business forward.

Join us for the bonus wholesale call inside Fuel on May 28th and get the negotiation strategy worksheet here.

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Not sure about the bootcamp? Get your free Holiday Ready Checklist here.

Brand new training just dropped 🧨 and it's FREE! Get the three-part video series: 3 Ways to Sell → click here ←

Pick up your copy of the Amazon best selling book 📖 "Key Ingredients" on Amazon here.

Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.

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