Do you consider yourself a good negotiator? The truth is most of us aren't - our emotions get in the way or we end up compromising to end up with a bad deal we resent. Whether you're struggling with supplier costs, co-packer terms, or retail placement, these powerful tactics I share with you from the book Never Split The Difference by Chris Voss will help you secure better deals while building stronger partnerships.

You'll learn three of my favorite (and life changing) strategies from the book including:

• How "tactical empathy" helps you understand what buyers and suppliers truly want
• The mirroring and labeling techniques that reveal crucial hidden information
• Do an accusation audit ahead of time and name the elephant in the room to disarm your counterpart and open up dialogue

Packed with real-world examples from successful food founders in the Fuel community, this episode provides a practical framework for approaching any business negotiation with confidence. From farmers market customers to retailers, these FBI-tested strategies will help you navigate difficult conversations and create win-win outcomes that propel your business forward.

Join us for the bonus wholesale call inside Fuel on May 28th and get the negotiation strategy worksheet here.

The Sales Channel Challenge is happening October 21 - 23. This is everything you need to know about selling at farmers markets, online or into stores from licensing to pricing to sales and you get access to a live group to ask Sari & April all your questions. It's just $27 and comes with a roadmap to launch and grow your business your way. http://foodbizsuccess.com/challenge

Brand new training just dropped 🧨 and it's FREE! Get the three-part video series: 3 Ways to Sell → click here ←

Pick up your copy of the Amazon best selling book 📖 "Key Ingredients" on Amazon here.

Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.

When you are ready to make the leap, get the support and accountability you need to create a beautiful business!

• Get Food Business Success to launch and scale to $100K guaranteed
• Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business