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In this video, we dive deep into what to do when a seller tries to reduce your commission because they’ve been told by another agent they can do it for cheaper. Here’s what we cover:

Why Discount Brokers Don’t Cut It: Learn why discount brokers never make it to the top. Their service is subpar, and they’re often unqualified to handle properties, especially in the multifamily space.

Specialization Matters: We discuss why it’s crucial to ask the seller if their agent specializes in the asset type they’re selling. Selling multifamily properties takes expertise, and we highlight how our team excels in this niche.

Tough Questions to Ask Sellers: We walk you through how to ask the tough questions that can shift the conversation, like, "Does it make sense to hire someone who does this part-time, or someone who specializes in this full-time?"

Proving Your Value: Learn how to show sellers why working with specialists like you is a smarter decision. From top-tier marketing to heavy investment in every listing, we explain how our competitive edge sets us apart.

The Real Cost of Discount Agents: We break down why cutting corners with commission can ultimately cost the seller more in the long run, especially when it comes to selling a multifamily property.

If you're new here - I'm Jason Lee, CEO/Founder of Nara Advisors (formerly known as JLM Real Estate) and a multifamily real estate investor/developer in San Diego. I own and operate 150 units in San Diego, and have 5 development projects in process. I've learned the game by working with several millionaire to billionaire real estate investors in California, helping them buy, sell, and 1031 exchange to improve their portfolio. In the last few years, my brokerage and team at Nara Advisors have represented over 150 investors and transacted on over $625,000,000 worth of real estate.

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