What do you do when farming no longer pencils out? Today, South Dakota rancher Troy Hadrick (Hadrick Ranch) joins us to talk about transitioning from dryland crop farming to a cattle-focused operation. We discuss what drove that shift, how direct-to-consumer beef sales created new opportunity, and what it really takes—from water and infrastructure to working with the right partners—to make a transition like this work on the ground.

Plus, we look at the new pheromone-based product called, CattleZen, designed to help reduce stress in calves during key management periods.

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