In this episode we have special guest Jen Green owner of CrossFit Greer and Senior Manager of U.S. Affiliate Operations at CrossFit HQ, discuss the pivotal role of affiliates in the CrossFit community. Jen elaborates on the value brought by affiliate reps through tools, resources, and a more personalized touch, assisting affiliates in becoming successful. We also touch upon CrossFit's ambitious marketing strategies aimed at advertising affiliates and attracting new members. Throughout the conversation, they emphasize the importance of understanding and nurturing the community ties within CrossFit, to overcome challenges and continuously cultivate fitness.