John and Niki welcome New York Times writer and The Glass Box author Calum Marsh. The discuss Calum's new book The Glass Box (out October 27 via HarperOne), describing his 100+ interviews, extensive time speaking with Greg Glassman, and his approach to portraying complex, polarizing figures without offering definitive judgments, plus insights on CrossFit’s financial peak and decline after 2013.
00:00 Hyrox Recap and Soreness
00:43 Ninth Place Breakdown
01:47 Running Gains and Next Race
03:15 Carb Loading and Lean Life
04:33 Meet Calum Marsh
05:30 Calum Hyrox and Marathon Training
07:16 Wall Balls and Judging Drama
09:22 Hyrox Valuation and Growth
11:47 Why Hyrox Keeps People Coming Back
15:40 Sponsors and Media Machine
18:40 Hyrox vs CrossFit Ethos
21:30 Community Stories and Health Angle
22:26 Branding Versus Business
22:55 Book Pitch The Glass Box
24:38 Controversy And Complexity
27:40 Researching Greg Up Close
30:57 Charm And Objectivity
36:14 Neutral Narrative Approach
37:17 CrossFit Outgrows Greg
39:49 Bruce Edwards CEO Case
44:00 What Made The Cut
47:39 Financials And 2013 Peak
50:25 Part Two And Extra Stories
55:07 Wrap Up And Where To Buy