State Of Client Acquisition

Ep. 25 - Delivery matters more than Content - Michael Barris Interview


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Michael Barris is a public speaking coach who helps professionals gain more confidence in front of the camera. He’s also written a book “How to become a SuperSpeaker”

I was intrigued by his instructional video (link below) where he suggests to become better at public speaking is to practice speaking twice as fast.

In our conversation, we cover the magic of a great delivery, what you need to do more and let go of when public speaking.

To me, the most eye-opening moment (7:00) was when Michael mentioned the Dr. Fox experiment, where an actor delivered a gibberish lecture in a lively and engaging way and still got positive reviews from a knowledgeable audience.

In the second half of our conversation, we discuss client acquisition and, specifically, my theory of the Wider Field Of Concern which matters a lot when outbound prospecting - you don’t want to immediately ask questions such as “so, have you considered launching a podcast” when you’re selling podcasting services. What to do instead? —> 32:30

Learn more about Michael Barris here:

LinkedIn: https://www.linkedin.com/in/michaelbarris/

Website: https://mikebarris.com/

His excellent video that got me interested: https://bit.ly/3hjsqCR

His video The 4 Phases of Delivering a Great Speech: https://bit.ly/3hjsqCR

His book: https://www.amazon.com/How-Become-Super-Speaker-Principles/dp/1674459793/

And here’s the link to the Dr. Fox experiment we discussed: https://en.wikipedia.org/wiki/Dr._Fox_effect

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The State Of Client Acquisition (www.StateOfClientAcquisition.com) is an Ask-Me-Anything style podcast that covers all aspects of client acquisition for coaches, consultants and small B2B. We focus on the whole process - from positioning to content to prospecting to closing on the phone. Got a question you want me to cover? —> Submit a question on www.StateOfClientAcquisition.com.

Watch the free Alpha Lead Academy Training on how to win clients on LinkedIn: https://www.michalbohanes.com/webinar-lp

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State Of Client AcquisitionBy Michal Bohanes

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