A conversation with Ben Jacobson, who reached out to me via Twitter after I posted episode 3 with Bryan Kramer. Ben said "As a B2B content marketing specialist, I've had a love-hate relationship with Kramer's H2H construct ever since I first encountered it a few years ago :)"

During this episode, Ben spills the beans on his theory about the H2H construct. Of course, during the episode it becomes pretty clear that he's on board more than he originally thought.