Chloe Calvert discusses her experience running the flagship social media channels for the University of Georgia. She highlights the challenges of showcasing the university's community apart from athletics and shares examples of how they feature students in their content. Chloe emphasizes the importance of treating students like focus groups and user generated content, content created  by students for students, to produce authentic and engaging material. Chloe also explains how UGA takes a truly integrated approach, with teams for media relations, marketing and brand strategy, creative services, and project management working together to make social first content.

Mentioned in the episode:

Hidden camera video

Blooper Reel

Turtle follow-up

Guest Name: Chloe Calvert,  Social Media Coordinator at the University of  Georgia.

Guest Social: LinkedIn

Guest Bio: Chloe Calvert is the Social Media Coordinator at the University of Georgia, where she manages the flagship university accounts across all major platforms. With a BS in Communications and a certificate in Social Media from Texas A&M, Chloe leverages her solid educational foundation and extensive experience to create engaging content that puts students at the heart of her strategy. Her approach amplifies the university’s digital presence and builds a dynamic, inclusive online community.

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