
Sign up to save your podcasts
Or
Chloe Calvert discusses her experience running the flagship social media channels for the University of Georgia. She highlights the challenges of showcasing the university's community apart from athletics and shares examples of how they feature students in their content. Chloe emphasizes the importance of treating students like focus groups and user generated content, content created by students for students, to produce authentic and engaging material. Chloe also explains how UGA takes a truly integrated approach, with teams for media relations, marketing and brand strategy, creative services, and project management working together to make social first content.
Mentioned in the episode:
Hidden camera video
Blooper Reel
Turtle follow-up
Guest Name: Chloe Calvert, Social Media Coordinator at the University of Georgia.
Guest Social: LinkedIn
Guest Bio: Chloe Calvert is the Social Media Coordinator at the University of Georgia, where she manages the flagship university accounts across all major platforms. With a BS in Communications and a certificate in Social Media from Texas A&M, Chloe leverages her solid educational foundation and extensive experience to create engaging content that puts students at the heart of her strategy. Her approach amplifies the university’s digital presence and builds a dynamic, inclusive online community.
- - - -
Connect With Our Host:
Jenny Li Fowler
https://www.linkedin.com/in/jennylifowler/
https://twitter.com/TheJennyLi
About The Enrollify Podcast Network:
Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
5
77 ratings
Chloe Calvert discusses her experience running the flagship social media channels for the University of Georgia. She highlights the challenges of showcasing the university's community apart from athletics and shares examples of how they feature students in their content. Chloe emphasizes the importance of treating students like focus groups and user generated content, content created by students for students, to produce authentic and engaging material. Chloe also explains how UGA takes a truly integrated approach, with teams for media relations, marketing and brand strategy, creative services, and project management working together to make social first content.
Mentioned in the episode:
Hidden camera video
Blooper Reel
Turtle follow-up
Guest Name: Chloe Calvert, Social Media Coordinator at the University of Georgia.
Guest Social: LinkedIn
Guest Bio: Chloe Calvert is the Social Media Coordinator at the University of Georgia, where she manages the flagship university accounts across all major platforms. With a BS in Communications and a certificate in Social Media from Texas A&M, Chloe leverages her solid educational foundation and extensive experience to create engaging content that puts students at the heart of her strategy. Her approach amplifies the university’s digital presence and builds a dynamic, inclusive online community.
- - - -
Connect With Our Host:
Jenny Li Fowler
https://www.linkedin.com/in/jennylifowler/
https://twitter.com/TheJennyLi
About The Enrollify Podcast Network:
Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
25,864 Listeners
86,708 Listeners
111,917 Listeners
32 Listeners
69,053 Listeners
165,620 Listeners
2,969 Listeners
22 Listeners
5,461 Listeners
49 Listeners
292 Listeners
12 Listeners
31 Listeners
7 Listeners
94 Listeners