We challenge the checklist approach to “ideal client” and show how to build messaging around real problems, values, and outcomes. A simple framework helps you stay specific without getting pigeonholed while allowing your audience to evolve with you.

• moving from demographics to problems and values
• questions to ask real clients to refine messaging
• defining clear outcomes and success metrics
• balancing specificity with market size
• letting your ideal client evolve as you grow
• practical examples from health and business coaching
• simple, custom marketing over trend chasing


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Visit my website: www.michaela-starr.com

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FREE The only document you will ever need to know how to create messaging that converts. Binge Worthy Messaging