We challenge the checklist approach to “ideal client” and show how to build messaging around real problems, values, and outcomes. A simple framework helps you stay specific without getting pigeonholed while allowing your audience to evolve with you.

• moving from demographics to problems and values
• questions to ask real clients to refine messaging
• defining clear outcomes and success metrics
• balancing specificity with market size
• letting your ideal client evolve as you grow
• practical examples from health and business coaching
• simple, custom marketing over trend chasing


CONNECT WITH MICHAELA
Follow me: @xo.michaelastarr
Visit my website: www.michaela-starr.com

Book a Strategy Call today! --- You’re no longer the entrepreneur guessing if you have the right strategy, you’re the entrepreneur with a clear, repeatable system that brings in clients

FREE The only document you will ever need to know how to create messaging that converts. Binge Worthy Messaging

Jen Dys, is a Content & Pinterest Marketing Strategist Who Leverages Human Design For Lead Generation. She works with women in business who are up leveling their message and content to better attract & connect with their ideal clients.

Her Journey from Physical Therapist, to Pinterest Marketing Agency Owner, to Content Strategist Using Human Design, has brought with it a wealth of experience in marketing strategy and alignment!

Today she helps her clients to show up authentically through their content, create messaging that attracts their dream clients, and develop a lead generation strategy for the long term!

Human Design offers a powerful framework for understanding how to market authentically and connect with ideal clients based on your unique energetic blueprint. Jen Dice shares how entrepreneurs can leverage their Human Design type to create magnetic messaging that converts without burning out.

What we talk about:
• How each Human Design type has different strengths in marketing and content creation
• How knowing your Human Design type influences the way you attract and connect with ideal clients.
• How we can use Human Design in our businesses that has our messaging feel authentic and magnetic.
• Examples of key pieces in your Human Design chart and how it works with your messaging.
• Each Human Designs strengths when it comes to their messaging.
• Ways we can better align our messaging with our design.
• Content created from aligned energy is naturally more magnetic to ideal clients
• Human Design helps entrepreneurs give themselves permission to market in ways that feel natural
• Understanding your type helps prevent burnout from forcing yourself into misaligned marketing systems
• Use Human Design as an experiment rather than a rigid box that limits you


CONNECT WITH JEN
Instagram: @jen.dys

Facebook: https://www.facebook.com/thejendys

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Join The Marketing Lab $297 Mo! (6month program)

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FREE The only document you will ever need to know how to create messaging that converts. Binge Worthy Messaging

Stephanie Del Russo from Wild Woman Consulting shares how taking an eagle eye perspective can transform your business from endless to-do lists to strategic vision. She explains how stepping back from the day-to-day operations reveals critical gaps most entrepreneurs miss while cycling through tasks without making real progress.

• The danger of getting stuck in an "exhausting laundry list of to-do" items that prevents strategic thinking
• Why entrepreneurs need a partner who can provide an objective perspective on their business
• Using visualization techniques, somatic therapy, and education days to help business owners gain clarity
• The importance of stepping away from social media and outside influences to hear your own voice
• How to recognize when your business operations aren't aligned with your energy and spirit
• Why rest is wildly uncomfortable but incredibly productive for gaining clarity
• The value of sharing your challenges with others and realizing you're not alone
• How women entrepreneurs can shed external expectations about what their business "should" look like

CONNECT WITH STEPHANIE
@wild.woman.consulting
Website: www.wildwomanconsulting.com
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CONNECT WITH MICHAELA
Follow me: @xo.michaelastarr
Visit my website: www.michaela-starr.com
Join The Marketing Lab $297 Mo! (6month program)

-Community

- Monthly Calls

-Custom support & feedback in Slack Mon-Thurs

-Marketing made easy

JOIN THE MARKETING LAB HERE

FREE The only document you will ever need to know how to create messaging that converts. Binge Worthy Messaging

Amber Hansel, your introverted BFF and confidence coach who’s here to show you that quiet strength can make a big impact. With her cozy coffee chats and gentle guidance, Amber empowers business owners to align with their authentic selves, expand their visibility, and connect with their audiences on a deeper, more meaningful level—all while staying true to who they are.

With a background as a lead generation specialist, Amber has partnered with service providers and business coaches to bridge the gap between impactful messaging and strategic growth. Through her work, she’s discovered a universal truth: you don’t have to be loud to be heard or extroverted to make waves.

We explore lead generation and engagement strategies that feel authentic and non-sleazy, focusing on building genuine relationships that convert to sales without the uncomfortable cold pitches.

• Shifting your mindset from making sales to building relationships
• Starting conversations by finding common ground and shared interests
• Using thoughtful comments and questions instead of generic responses
• Searching keywords to find and connect with ideal clients on social media
• Establishing authority through valuable content and helpful resources
• Avoiding scripted conversations that feel inauthentic
• Setting boundaries when conversations feel uncomfortable
• Using simple tools like Google Sheets or Instagram flags to track leads
• Approaching lead generation with the intention to help and guide

CONNECT WITH AMBER
@theamberhansel
Website: www.amberhansel.com
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CONNECT WITH MICHAELA
Follow me: @xo.michaelastarr
Visit my website: www.michaela-starr.com
Join The Marketing Lab $297 Mo! (6month program)

-Community

- Monthly Calls

-Custom support & feedback in Slack Mon-Thurs

-Marketing made easy

JOIN THE MARKETING LAB HERE

FREE The only document you will ever need to know how to create messaging that converts. Binge Worthy Messaging

Jackie Dragone is an intuitive business mentor for online coaches and visionaries that  want  to make six figure years and beyond their normal. She integrates human design and business strategy to create brands and content that cut through the noise and show your influence and leadership. 

In this episode she reveals how to use human design as a powerful tool for aligning your business strategy with your authentic energy and personality traits.

• Human design combines multiple systems including chakras and the I Ching to map your energy patterns
• Your energy type (Generator, Manifesting Generator, Projector, Manifestor, or Reflector) determines your optimal work style and sales approach
• Your profile or "brand type" shows how others experience you and how to position your marketing
• Defined energy centers indicate your natural strengths while undefined centers show where you absorb others' energy
• Understanding your design helps eliminate "shoulds" and comparison, replacing them with aligned business strategies
• Human design isn't about limitations but about leveraging your natural gifts for greater success and fulfillment
• Self-love and self-acceptance become powerful foundations for authentic business building

Take a screenshot and share this episode on social media! Tag me @xo.michaelastarr and let me know what you think. My DMs are always open!

CONNECT WITH JACKIE
@iamjackiedragone
Website: Jackiedragone.com
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Join The Marketing Lab Membership $97 Mo!

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-Marketing made easy

JOIN THE MARKETING LAB HERE

FREE The only document you will ever need to know how to create messaging that converts. Binge Worthy Messaging

Understanding buyer types can transform your marketing strategy and enhance your client relationships. This episode discusses the four primary buyer types and how to tailor your messaging for each, providing practical strategies to drive engagement and sales.

• Overview of buyer types and their significance
• Discussing the assertive buyer's need for quick, clear information
• Exploring the amiable buyer's focus on personal relationships and trust
• Strategies for engaging expressive buyers through storytelling
• Insight into analytical buyers and their reliance on data and facts
• Emphasizing the importance of tailoring messaging to cater to different types
• Invitation to explore new tools for crafting effective marketing messages
• Encouraging listeners to engage and share their experiences

CONNECT WITH MICHAELA
Follow me: @xo.michaelastarr
Visit my website: michaela-starr.com
Join The Marketing Lab Membership $97 Mo!
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JOIN HERE
FREE How to have your offer stand out: Free Unique Selling Point Template
Messaging Framework that's less than your Netflix Subscription GRAB HERE

Karizza is an Online Business Manager with expertise in Systems, Launches & Operations dedicated to empowering CEOs to live their best lives. Her track record includes helping coaches, agencies, and online service providers build successful 6-figure businesses through streamlined workflows and efficient processes.

This episode features insights on creating effective onboarding processes, overcoming common system challenges, and leveraging the right tools while tailoring experiences for unique client needs.
• Importance of effective onboarding for winning clients
• Common challenges in streamlining systems
• Essential systems for enhancing client experience
• Ongoing communication and its role in client satisfaction
• Recognizing when systems need improvements
• Recommended tools for automating client processes
• Customizing systems for various client needs
• Final tips for prioritizing client experiences

CONNECT WITH KARIZZA
@scalewithkarizza
Website: www.scalewithkarizza.com
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CONNECT WITH MICHAELA
Follow me: @xo.michaelastarr
Visit my website: michaela-starr.com
Join The Marketing Lab Membership $97 Mo!
-Community
-Custom support & feedback
-Marketing made easy
JOIN HERE
FREE How to have your offer stand out: Free Unique Selling Point Template

Unlock the secrets to authentic social media for introverts with a business with our guest Anita. This episode promises to equip introverts with strategies to manage their online presence without draining their energy or altering their personalities. Say goodbye to the pressures of extroverted norms and discover tools that allow you to engage confidently and genuinely.

Navigating social media as an introvert doesn't have to be overwhelming. Anita introduces her 'calm framework,' a methodology designed to help introverts connect with their audience comfortably and effectively. Learn how to align your content with your personal strengths, select platforms that feel like home, and share your expertise through storytelling that resonates with your audience. These strategies are crafted to help you build a community and make lasting connections while staying true to yourself.

CONNECT WITH ANITA
@itsanitapopat
Website: http://www.anitapopat.com/
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Level up your marketing with my FREE Marketing Blueprint

In this episode I dive into the power doing market research in your business. Learn how to do Market research effectively so you can gain invaluable insights on what to say to convert your ideal client. In this episode you will also learn the types of questions to ask so you can do market research efficiently.  We discuss the significant impact of identifying client pain points and past experiences, which allows you to position your offerings as the ultimate solution. By organizing your findings into an easy-to-reference document, you can effortlessly create compelling social media content, emails, and sales pages that speak directly to your ideal clients needs.

Embrace the power of community with the Marketing Lab membership program, where I offer specialized training, daily feedback, and personalized support to empower your marketing efforts for just $97 a month (episode was recorded before price increase). This episode is packed with actionable insights and resources designed to bring clarity and confidence to your marketing, ensuring your messages cut through the noise.

CONNECT WITH MICHAELA
Follow me: @xo.michaelastarr
Visit my website: michaela-starr.com
Join The Marketing Lab Membership $97 Mo!
-Community
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Level up your marketing with my FREE Marketing Blueprint

Natalie Barnett is a Certified Success Coach for female entrepreneurs who specializes in subconscious reprogramming. She helps women embrace their God-given ambition and build unshakable belief in their ability to sell their offers. Natalie believes that the world is better when women fully step into the desires that their Creator gave them.

What if your subconscious mind is the key to unlocking your business potential? Join me as I welcome Natalie Barnett, a certified life and subconscious success coach, who will guide us through the intricate dynamics of subconscious reprogramming specifically for female entrepreneurs. Discover the stark differences between our conscious and subconscious minds and how early childhood experiences shape our reality, often limiting our potential. Natalie uses a fascinating buffet metaphor to help us understand this complex concept and illustrates how rewriting these subconscious filters can open new doors to business and personal growth.

In our conversation, Natalie and I explore various subconscious reprogramming techniques, including tapping and thought work, and how they complement each other. We challenge the widespread belief that subconscious work is inherently difficult, emphasizing instead that it is an integral part of the entrepreneurial journey.

Imagine starting your day with a mindset of confidence and purpose instead of fear and self-doubt. Our final discussion focuses on Emotional Freedom Techniques (EFT) tapping, a practical method for emotional release and business success. Tapping specific points on the body can help discharge negative emotions and blocked energy, creating a state of clarity and well-being. Natalie shares how integrating EFT into daily routines can help entrepreneurs overcome fears, recognize and rewrite limiting beliefs, and ultimately, better serve their audience. Don't miss this enlightening episode packed with actionable insights and tools for achieving both personal and business success.

CONNECT WITH NATALIE
@nataliebarnett
Website: www.nataliebarnett.com
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CONNECT WITH MICHAELA
Follow me: @xo.michaelastarr
Visit my website: michaela-starr.com
Join The Marketing Lab Membership $97 Mo!
-Community
-Custom support & feedback
-Marketing made easy
JOIN HERE
Level up your marketing with my FREE Marketing Blueprint