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EP 25: Jessica Stroud — Why It’s OK To Re-Evaluate ‘The Dream’
Sometimes, dreams sneak up on you.
Jessica Stroud — also known by the name her best-selling book and podcast are under, The Lady CEO — knows this from experience. She can remember living comfortably as a pharmaceutical sales rep, with a company car, bonuses, and no shortage of bells and whistles. And yet, she’d become too comfortable. Some hard knocks in her 20s, she realized, had led her to over-prioritize security.
“I had some failures in my late 20s, and I had a failure that stuck with me to where I said to myself, ‘You failed at something.’ And that became my identity,” she recalls.
A decade later, Jessica knew she needed a path that brought more meaning to her life. Ultimately switching over into the insurance industry, she’s built a name for herself as a high-power generator of “referrals without asking” — which, coincidentally, is what she’s since named her academy that teaches others how to do the same. Averaging over 500 referrals a year through her work alone, reaching this consistency is something Jessica is exceptionally proud of. But she didn’t get here overnight.
In this episode of the Working For a Dream Podcast, Patrick and Jessica talk about how to ramp up your referrals, manage social media for your business the right way, and find the confidence to pivot paths.
What You’ll Learn:
- How a health crisis led Jessica to realize she was approaching entrepreneurship unsustainably (and how she corrected that)
- Why the “80-20 rule” is critical for successful social media use as a business owner
- Where Jessica gets the majority of her referrals
- And much more!
Favorite Quote:
“I think people have to be very careful in re-evaluating ‘the dream,’ right? Re-evaluating the dream because it's a never-ending pursuit, because the dream changes. And that's okay.”
— Jessica Stroud
How to Get Involved:
Connect with Jessica:
The Lady CEO
Connect with Patrick:
View all episodes
By Patrick Bolanos
4.9
6464 ratings
Sometimes, dreams sneak up on you.
Jessica Stroud — also known by the name her best-selling book and podcast are under, The Lady CEO — knows this from experience. She can remember living comfortably as a pharmaceutical sales rep, with a company car, bonuses, and no shortage of bells and whistles. And yet, she’d become too comfortable. Some hard knocks in her 20s, she realized, had led her to over-prioritize security.
“I had some failures in my late 20s, and I had a failure that stuck with me to where I said to myself, ‘You failed at something.’ And that became my identity,” she recalls.
A decade later, Jessica knew she needed a path that brought more meaning to her life. Ultimately switching over into the insurance industry, she’s built a name for herself as a high-power generator of “referrals without asking” — which, coincidentally, is what she’s since named her academy that teaches others how to do the same. Averaging over 500 referrals a year through her work alone, reaching this consistency is something Jessica is exceptionally proud of. But she didn’t get here overnight.
In this episode of the Working For a Dream Podcast, Patrick and Jessica talk about how to ramp up your referrals, manage social media for your business the right way, and find the confidence to pivot paths.
What You’ll Learn:
- How a health crisis led Jessica to realize she was approaching entrepreneurship unsustainably (and how she corrected that)
- Why the “80-20 rule” is critical for successful social media use as a business owner
- Where Jessica gets the majority of her referrals
- And much more!
Favorite Quote:
“I think people have to be very careful in re-evaluating ‘the dream,’ right? Re-evaluating the dream because it's a never-ending pursuit, because the dream changes. And that's okay.”
— Jessica Stroud
How to Get Involved:
Connect with Jessica:
The Lady CEO
Connect with Patrick: