In episode 25 of the Data Center Go-to-Market Podcast, you’ll learn data center lead generation strategies and tactics focusing on empathy, education, and customer needs. Joshua Feinberg shares insights on modernizing your lead nurturing approach, creating thought leadership content, optimizing websites for lead generation, and unlocking strategic sales. Discover how to build brand awareness while improving lead generation. This episode provides actionable approaches for sales, marketing, and product professionals in the data center industry. 

#datacentergtm #dcsmi #datacenters #leadgeneration #salesstrategies #marketingtips

0:00 Coming Up In this episode of the Data Center Go-to-Market Podcast

1:01 Introducing Data Center Lead Generation 301

4:44 Agenda (Data Center Lead Generation 301)

6:09 Recap Data Center Lead Generation 101

12:19 Use the Right Terminology: Leads vs. Sales Opportunities

16:12 Transform Strangers into Known Leads

21:19 Reboot Your Positioning

24:33 Exchange Value (Deposit Into the Relationship Account)

26:16 Turn Your Website Into a Lead Generation Factory (For the AI Factory Era) 

29:38 Recap of Data Center Lead Generation 301f 

30:14 Q&A on Data Center Lead Generation 301

30:45 How to be more successful with market entry into data centers

33:30 How to get more strategic, high-value data center sales

38:07 How to build brand awareness in the data center industry while improving lead generation

39:40 Joshua Feinberg from DCSMI

40:57 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)